Marketing Exam 4 Review

according to the text what location does Coca Cola consider a promising long term growth opportunity

Africa

companies can identify competitors from ______ point of view by defining competitors that are trying to build relationships and sell to the same customers

market

according to the text McDonalds was criticized for all the following except

marketing tasty fast foods

all of the following are benefits of direct marketing for sellers except

mass reach and immediate returns

if a company decides to go global they must evaluate all of the following environments except

natural marketing

advantages of digital and direct marketing for sellers include the following except

need for sales training

bias against bids made by americans companies is an example of _______

non tariff trade barrier

companies that use both offline and online marketing channels

omni channel retailing

online marketing includes via the internet using

online video

deceptive practices fall into three groups pricing, promotion, and ______

packaging

consumer advocates government agencies and other critiques were accused of haring consumers through

planned obsolesces

critiques charge that promotion adds only ____ to a product

psychological value

a ____ is a limit on amount of good that an importing company will accept in some products

quota

a long standing charge against intermediaries is that they markups past theirWAQ

value of their services

which of the following helps companies in setting sales force size

workload approach

the ____ establish in 1947 and modified in 1994 was designed to promote world trade by reduces tariffs and other trade barriers

GATT

which of the following was designed to help foster trade between nations

GATT

in 1994 _____ established a free trade zone among the US Canada and Mexico

NAFTA

a major step in regulating unfair or deceptive business acts was what pact

Wheeler Leah Act

____ was established to replace GATT in 1995 and now oversees original GATT provisions

World Trade Organization

customer value analysis definition

an analysis conducted to determine what benefits target customers value and how they rate the relative value of various competitors' offers

salesperson definition

an individual who represents a company to customers by performing one or more of the following activities: prospecting, communicating, selling, servicing, information gathering, and relationship building

sales force management definition

analyzing, planning, implementing, and controlling sales force activities

online companies include of the following except

brick and mortar

a _____ is a written representation of a salesperson completed activities

call report

gaining _____ requires delivering more value and satisfaction to consumers than competitors do

competitive advantage

benchmarking has become a powerful tool for increasing a companies ______

competitiveness

____ involves first identifying assessing competitors and then selecting which ones to attack or avoid

competitor analysis

which term best describes sites such as new york times on the web or ESPN on the web

content site

a company is guilty of ______ if the company forgets about past competitors and focuses on just the current ones

customer myopia

which of the following is the fastest growing form of direct marketing

digital marketing

amazon and geico approach people via websites or mobile apps this is an example of what marketing

direct

a ____ community is a group of nations organized to work toward common goals within regulation for international trade

economic

companies such as amazon and Expedia that sell products and services to buyers exclusively over the internet are known as

etailers

critiques points to which of the following factors when they accuse marketers of excessive pricing

excessive mark ups

all companies must have salespeople

false

economic communities are also know as

free trade zones

if a company _______ it should adopt the sales force structure

has numerous and complex products

risks of global trade include all the following except

increased opportunities for growth

companies can identify their competitors for both ____ point of views

industry and market

the ____ concept is specifically focused on the future welfare of consumers

societal marketing

the _____ concept is specifically focused on future company needs

strategic planning

______ calls for meeting the present needs for consumers and business while also preserving the needs for future generations

sustainable marketing

each sales person is assigned to a certain geographical area and sells the company products to the people in that area

territorial sales force structure

personal selling involves interpersonal interactions between customers and sales people

true