Bcom hw
In business reports, positivity is more important than objectivity.
False (what is objectivity)
When professionals with hub MVSs listen to business presentations, they respond best to which of the following?
Presentations that hold clear business logic Language that presents several options
What are recommended practices for documenting your research sources?
Record documentation systematically to avoid providing an incorrect source. Make documentation records immediately rather than going back later to find sources again
Which of the following statements about lengthy surveys are true?
Respondents who are paid are more careful in completing them. They commonly are left incomplete by impatient respondents.
When developing a presentation about a new product, you should spend more time giving information about the product if the audience is unfamiliar with it.
True
Which of the following is an example of a logical appeal from a credit union for choosing it over a local bank
We have more financial options
A white paper is
a report on an issue by an organization, often with a specific agenda.
Which of the following is the best choice for conveying a large amount of precise data?
a table what is a Gantt chart?
A survey would provide a relatively easy way to obtain information from which of the following groups
people who participate in an online forum created a specific professional group people who have purchased your product people who work for the same company as you do
Influencing others in a fair, honest way to see the merit of your ideas and act on your requests is called
persuasion
Compared to other business messages, ______ are more indirect and implicit.
persuasive messages
Which of the following are visual aids that can be used in business presentations?
electronic slides screencast videos
Compared to written proposals, speeches and presentations are better suited to capitalize on ______ appeals
emotional
Which kinds of appeals should be made when giving speeches and presentations?
emotional analytical
Audience members typically decide which of the following during the preview of a presentation?
if they are willing to act on what they hear if they think they have something to gain from the presentation if they will pay attention and listen to the presentation
The most effective way to deliver bad news with medium to high severity to a long-time business partner or client would be to communicate
in person
What are thing that good speakers will do when involving the audience in their presentations?
limit the amount of time spent interacting with listeners make sure questions and discussion stay on topic
Understanding what other people need and value requires strong ______ skills
listening
Which of the following types of words help invoke a sense of excitement and optimism in persuasive messages?
lively words action-oriented words strong verbs
In addition to being more direct and explicit, internal persuasive messages typically rely on
logical appeals
Which of the following phrases that might be spoken to a consumer contain positive wording
maintain your lifestyle. have enough money as long as you live
Which of the following phrases that might be spoken to a consumer contain positive wording?
maintain your lifestyle. have enough money as long as you live.
A speaker can prepare for the unexpected during a business presentation by
maintaining an attitude of flexibility. mastering the presentation's content. not mentioning audience members by name during the presentation.
Communicators often need to know how to _____ to help people overcome core attachments to embrace new ideas, products, and services.
make emotional appeals
Mass sales messages will typically take the form of which of the following
mass emails online ads
Internal persuasive messages typically promote ideas, while external messages promote ______
merchandise and service
Internal persuasive messages typically promote ideas, while external messages promote ______.
merchandise and services
Communication specialist Liz Simpson argues that to succeed at persuasion, you must strive to ______ the other person's point of view
reciprocation
Nancy sends out New Year's cards to a number of people she doesn't know, and several of them respond by sending her a New Year's card. This is an example of
reciprocation.
The principle of influence based on paying others back after receiving a favor is known as
reciprocation.
After compiling data for a report, you should
recommend actions based on the facts and conclusions in the report. draw conclusions based on the facts in the report.
Electronic slides should ______ a business presentation.
serve simply as an aid to
Which of the following are examples of persuasion
winning over peers to agree with your ideas. getting your boss to consider a different perspective. convincing clients to use your services.
Most readers will respond to persuasive writing that emphasizes ______ instead of ______
choice; intent
Which of the following might a business report's table of contents include
first-level headings second-level headings
Emotional appeals are typically unhelpful and counterproductive because audiences generally rely on reason to make their decisions.
F
Which of the following can occur if the lights are turned off during a slide presentation?
Audience members can become sleepy. The slides become the focus of the presentation. not Audience members will want the presentation to end rapidly.
Which of the following are formatting guidelines for any kind of chart?
Avoid using many bright colors. Avoid unusual fonts. Make sure all text is horizontal.
Fran is finishing up her portion of the team presentation and passes the speaking role to Maia. She says, "Maia will now discuss the benefits of core strength exercises on running. She'll share her personal story about how strengthening her core resulted in fewer running injuries and how this led to a personal best in the local marathon last year. She'll also demonstrate some of the exercises, such as the side plank and the bridge." Which of the following best explains the effect of this transition?
Fran took opportunities from Maia and prevented Maia from being able to showcase her main points.
Which of the following questions should you ask when applying the FAIR test?
How factual is my communication? How does my communication impact stakeholders? How accessible or transparent are my motives and reasoning?
Jenica needs to persuade her colleagues to volunteer to help with a company fund-raiser. Which of the following statements would likely achieve the most positive results?
I really appreciate all your hard work, and I need your help to make this fund-raiser a success.
Which two of the following are the most effectively stated research objectives?
Identify ways to provide advancement opportunities for our receptionists. Determine why 80% of our hotel guests post negative reviews online.
Which of the following are good strategies to use when delivering negative performance reviews
Investigate reasons for the person's inadequate work. Explain that the employee's underperformance affects the organization. Mention that poor performance limits the person's opportunities at the company.
Although positivity is important in a business report, what are some common drawbacks of too much positivity?
It can impair the writer's judgment. It can make the report seem too enthusiastic. It can make the report seem unprofessional.
Which statements about workplace research projects are true?
Many companies have guidelines for using secondary research. Requests for research typically come from managers or clients. You usually have some ability to define the scope of your research project.
Which of the following statements about business presentations using numerical data are generally true
Most audiences will not remember a lot of statistics. The main message in such presentations will likely not be numerical
Which of the following methods is an approach to business communications designed to help presenters not make the mistake of presenting evidence without first stating a central position?
PREP
Which of the following are recommended practices for written bad-news communications to customers
Point out alternatives the customer can control. Include the same basic elements as other bad-news messages
Tiffany was given a research paper assignment in her class. She had two months to complete the assignment but was eager to get started. She picked her topic that afternoon, spent the next two days researching, then began writing. Which of the following should Tiffany have done?
She should have spent more time considering her options for a research topic.
What is a guideline for the effective use of electronic slides in a business presentation?
Show no more than one slide for every minute or two of a presentation
Which of the following are true about discussing the short-term effects of bad news?
Skipping a discussion of the negative impact on the recipients will make them see you as detached from their needs. It is important to discuss what the bad news means to recipients, instead of minimizing it.
Which of the following statements about numerical information in business are correct
Some management experts consider communicating with numbers to be a core competency. Business operating expenses, budgets, and customer behavior are expressed with numbers.
Which of the following are conditions for choosing to use a direct quotation
The text flows well with the document you are writing. The text is worded in an especially compelling way. The text highlights the credibility of the person being quoted.
What are some advantages of online surveys?
They are generally readily available to survey responders. The surveys can reach a very large number of respondents. The data can be downloaded automatically into a spreadsheet.
Which of the following statements about business proposals are true
They may vary in length and format. They address the allocation of resources for business activities (not They are written in lieu of business reports.)
What is the main concern when using white papers in research?
They tend to be biased.
A fatal error in a business presentation is to present evidence but leave out central positions.
True
A university library is an excellent resource when researching a business topic that requires access to expensive company and industry reports.
True
Citations should be used throughout your business report
True
For most bad-news messages, the rationale for the bad news is given first.
True
When is it better to use a chart instead of a table?
When the goal is to illustrate one main point or relationship When there is a relatively small amount of information being shown
Which of the following statements about persuading through shared purpose and shared values are true
You should not use these types of appeals too often. Professionals often respond favorably when someone appeals to their shared purpose and shared values
Why is it important to gather facts from a variety of sources so you can make fair, objective decisions before delivering bad news?
Your initial interpretation of the situation might not be the only valid way to look at it. Although the situation might be upsetting, usually the solution should not be based on emotion. Since the consequences of the bad news might be severe, you should be sure of the facts and possible solutions. Need help? Review these concept resources.Read About the Concept Feedback Next Question Reading
Which of the following criteria are part of the FAIR test?
Your real motives in making the presentation are accessible. The presentation is factually correct.
The conclusions and recommendations in a business report should be focused on
a clear business problem (not the organization's vision statement.)
Which elements are most likely to make a message more persuasive to supervisors
a confident tone a tangible problem
Which type of statement requires reading "between the lines" to grasp the entire meaning, since the underlying meaning is not stated
an implicit statement
It makes sense to provide bad news in writing to external partners when you
are replying to a written request.
Personal biases sometimes cause a researcher to do which of the following?
ask the wrong questions interpret data incorrectly collect only data that supports the researcher's biases
Where does an executive summary appear in most reports
at the beginning of the document
The AIM planning process for persuasive messages involves analyzing your ______ and creating a ______ that will reduce a person's tendency to resist what you are saying
audience; message
Because people use business reports to make high-stakes decisions, the research should be
based on data gathered over weeks, months, or even years, if necessary. thorough and careful.
What online sources are likely to provide quality information for business research
business and industry websites online forums and discussions (not personal websites that you find via search engines, such as Google )
What is the most reliable source for most business research?
business databases and other materials at the library (not an interview with a colleague)
Which of the following are resources for business research offered by most libraries
business periodicals online databases scholarly journals
Which of the following are items in a business report that tend to increase the effectiveness of the author's recommendations?
clear steps that would help achieve an objective the cost and other implications a rationale
Who generally makes the request for research in the workplace?
clients managers
Persuasion involves ______ a person whose opinion or understanding about something is different from yours.
communicating with
In general, a consumer research survey should
contain fewer than 5 or 6 questions. take no longer than 5 minutes to complete
People will be more easily persuaded when you
demonstrate that you are seeking benefits for them. take a personal interest in them. understand their needs.
Most business writing
direct and explicit.
Which type of writing is characterized by statements that provide full and unambiguous meaning
explicit
Which of the following are forms of nonverbal communication used by effective business speakers
eye contact business attire not leaning to the side
During a business presentation, handouts are used
for information that does not project well in slide form
The beginning of a presentation is the time when audience members
form an opinion about the speaker.
The second stage of the AIM planning process involves
gathering information
A preview statement should
give the reader a general idea of what the report covers. summarize the report's key messages. (not ease the reader into the report without revealing any specific details.)
Because persuasive messages are sent to people who may resist your ideas, merchandise, or services, it is important to
have your co-workers read the messages and provide feedback before you send them to consumers.
You should reread and evaluate all of your persuasive messages, since they can potentially
increase your company's revenue. enhance your credibility. decrease brand value
When writing a presentation for clients and customers, you should primarily focus on influencing which two of the following groups?
key decision makers prospects for future business
The purpose of an executive summary is to highlight
key findings and recommendations.
What elements are likely to make employees reject a persuasive message?
lack of validation an authoritarian tone negative wording
In general, how long should an executive summary be?
one page for every 10 to 20 pages in the report
If you want to appeal to a professional with a hub MVS, you should focus on which two of the following
option-oriented language benefits to clients and customers
Which component of a business report frames the overall message in order to help decision makers follow the text?
preview statement
A document that explains why a business goal is beneficial and details how resources and funds will be allocated to meet the goal is known as a business
proposal
If a persuasive message is extremely confident and positive, it is more likely to be perceived as which of the following
pushy exaggerated
As a general guideline, a report that is fewer than 5 pages
requires at least first-level headings.
According to a 2001 survey by Geoffrey Brewer on Gallup Polls online, the only fear that ranks higher than the fear of public speaking for the American public is the fear of
snakes.
Which of the following is not one of Robert Cialdini's six methods of influence
social cues
Which of the following are among Robert Cialdini's six methods of influence
social proof consistency authority
Which two of the following would likely benefit from being presented as a list with bulleting or numbering in a business report
summaries of five surveys, with statistical information and source citations the top 10 innovations that made our company the industry leader this year and how much profit each generated
Which two of the following have reliable guidelines for documenting sources in a business report
the Purdue Online Writing Lab the APA style website
The first step of the AIM planning process may be difficult for a business presentation because you may not know
the makeup of the audience.
When trying to persuade others, your most effective approach is the one that meets
the needs of your audience
When preparing a speech about a business product, what should you find out about your audience?
the source of their information about the product what they know about the product
When creating a chart, you should consider the five most important elements, including
the sufficiency of the information. how easily a reader can process the information. the descriptiveness of the title.
In a business report, bulleting is used for which of the following
to break up dense blocks of text to group information visually for easier comprehension
What is the primary purpose of charts and tables in a business report
to fit into the story line of the report
In preparing a business report based on research, the first step is to ______
understand what the decision makers want the report to do
What should you include in a message to make it more persuasive to employees?
validation of shared concerns a positive vision of change options for them to choose
Which of the following are fundamental to any successful presentation?
well-formed content structure
It is usually acceptable to provide written notice of bad news to external partners
when your audience prefers corresponding in written form. if you are replying to a written request. when the bad news is not severe.
When your report is almost finished, you should review it to make sure that
you have been fair to yourself and your readers. the report is as effective as possible.