Survey Broadcasting Midterm

Cost per impression (CPI) is most closely related to _____. A. CPM B. GRP C. CTR D. CPT

A

What is the relationship between marketing and advertising? A. Advertising is a function of marketing. B. Marketing is a subcategory of advertising. C. Advertising and marketing are the same thing. D. none of the above

A

Product placement occurs when A. a shot is carefully framed so the product is located in the video "sweet spot." B. companies pay to have their product used in or visible in a scene. C. an audio cue highlights each appearance of the product in an advertisement. D. none of the above

B

Radio advertising was born in A. 1919, when KDKA aired an advertisement for Westinghouse receivers. B. 1926, when General Mills produced a "jingle" for Wheaties. C. 1922, when WEAF aired 10 minutes of time paid for by a real estate developer. D. none of the above

C

When radio sponsors produced a program, A. the radio station was a partner in the production team. B. the network was a partner in the production team. C. the radio station did not control the program content. D. both A and B

C

Please list at least three features and one disadvantage of online radio.

Choice, variety, less ads, availibility outages, hard to specify what you want

___________ replaced VCRs but serve the same purpose.

DVRs

. The Top 40 radio format refers to the most popular songs in the top 40 radio markets.

False

Instant messaging is more commonly referred to as text messages.

False

Nonnarrative programs weave a story around the lives of fictional characters played by actors.

False

Tentpoling is when a network schedules a new or poorly rated show between two successful shows.

False

The first prototype of a cell phone was developed in the 1980s.

False

___________syndicated programs are not intended for prime-time network airing.

First-run

Please list at least four challenges in measuring audiences.

Lie Fail to complete it Fail to return it Enter inaccurate data Write illegibly Bias

Please explain in three to four sentences why marketing is more than sales and how advertising is related to marketing. Please explain in three or four sentences how linear addressable technology works in an example where two households have two people watching the same TV program. Please in three or four sentences how TV everywhere works.

Marketing is the communication of the company and it's target audience. Advertising is a form of marketing communication to promote or a sell a certain product or service. If Marketing is a pie, advertising is a piece of that pie. Advertising has historically been a one to many strategy but now that has changed to addressable tv. This is where you can target a certain target market, smaller targets to different types of peopel As an added service to subscribers, cable networks give customers access to content through live or on-demand Internet-based services. This allows subscribers to view programs on devices other than a TV. Subscribers sign into their customer accounts or use a dedicated app to authenticate their identities, then watch their favorite shows anywhere their devices receive a wireless signal

Please list at least three privacy concerns related to the Internet and briefly explain one of them.

Personal information Cookies Data collection Anyone can access your personal information which can be a threat t your privacy. If you let too much out on the internet it could be dangerous.

Please define cord cutting and explain why it is a concern for cable and satellite TV companies. How are traditional TV providers combatting this threat?

The practice of stopping the use of television serivce or getting rid of a landline phone. Most are dropping cable and satellite service for internet TV like netflix and hulu.

Early facsimile/telefax technology existed in the days of the telegraph.

True

Email is one of the earliest and most widely used of the Internet resources.

True

Hypersonic sound systems convert audio signals to ultrasonic frequency.

True

Internet telephone uses packet-switching technology.

True

The RIAA has initiated lawsuits against online music pirates.

True

The style of radio programming in the 1920s is often referred to as "potted palm music."

True

_________ is considered the "father of the Internet."

Vinton Cerf

Sling TV is an example of which of the following? A. place shifting/OTT B. using the grid C. VoIP-TV D. none of the above

a

The term URL stands for A. uniform resource locator. B. universal, regional, local. C. unintended revenue link. D. universal resource link.

a

Which company made the first PDA-type of organizing and messaging handheld device? A. Apple B. Palm C. Compaq D. IBM

a

Which of the following technologies is being developed to track consumers' exposure to out-of-home advertising? A. global positioning system B. I-Q C. wi-fi-X D. all of the above

a

. In a town with 100,000 TVHH (television households), program A is seen in 10,000 homes. What is the rating for program A? A. 1 B. 10 C. 10,000 D. 100,000

b

A. C. Nielsen's audimeter was first used to measure which of the following? A. television station viewers in the late 1940s B. radio station listeners in the 1930s C. prime-time TV viewers starting in 1960 D. both radio and TV audiences starting in the early 1950s

b

Since the late 1950s, radio stations have typically established an identifying A. audience. B. format. C. rate card. D. both B and C

b

Which type of measurement assesses viewers' feelings about programs and performers? A. concept testing B. TVQ C. AQH D. PPM

b

. POTS is closely associated with which technology? A. satellite B. television C. telephony D. photography

c

DMA stands for A. Dominant Media Area. B. Digital Marketing Association. C. Designated Market Area. D. none of the above

c

Most TV viewers develop a favorite set of channels called a ___. A. setlist B. selective exposure set C. channel repertoire D. none of the above

c

Software programs that allow surfing (navigating) the Web are called A. ISPs. B. URLs. C. browsers. D. modems.

c

The Corporation for Public Broadcasting created __________ in 1970. A. noncommercial radio B. noncommercial television C. National Public Radio D. all of the above

c

What does it mean when programs, such as game shows, are "stripped" into the television schedule? A. They are aired once a week in the same time slot. B. They are shortened from a one-hour taping to a half-hour show. C. They are aired five days a week in the same time slot. D. They are taken off the air.

c

Which of the following is true? A. Qualitative research involves counting the number of people who make specific program choices. B. Determining audience size is the most important concern of audience (ratings) research. C. The goal of programming is to reach the largest possible salable audience. D. A programmer's educated guess is a better predictor of program research than audience measurement.

c

Television commercials are aired in groups called ________ or pods.

clusters

Lucille Ball's I Love Lucy was instrumental in which of the following changes in the television programs? A. using multiple-camera filming B. originating the syndication market C. applying copyright protection to television content D. both A and B

d

On which of the following have advertisements been found? A. Babylonian clay tablets B. Egyptian papyrus C. the Boston Newsletter in 1704 D. all of the above

d

The web is an ideal venue for reporting news because A. an unlimited amount of information can be presented. B. late-breaking news can be added almost instantaneously. C. it can be richly presented in audio, video, text, and graphic formats. D. all of the above

d

Which of the following are Internet-related privacy concerns? A. storing data to sell targeted ads B. the use of cookies to track online surfing C. using someone's image without permission D. all of the above

d

Which technology was beneficial to CNN's ability to fill a 24/7 news schedule? A. PDA B. SPOT C. IEEE D. SNG

d

The Nielsen Station Index provides local market audience estimates through ________ and meters

diaries

Advanced TV is an umbrella term that refers to several forms of streaming TV content, including A. connected TV B. TV everywhere C. linear addressable D. video on demand (VOD) E. all of the abov4

e

Program sponsorship would have prevented the quiz show scandals in the 1950s.

false

The number of persons aged 2 or older in TV households in the U.S. in the 2018-19 season is 290 million.

false

When an advertiser specifies what time its commercials should run, that is known as a _____________.

fixed buy

Please explain the difference between downloading and streaming and tell which technology is used by podcasting.

internet vs not podcasting is downloading b

Early users of the Internet had to connect to the Internet via _______ or routers.

modems

A sample episode of a potential television series, which introduces the program and characters to viewers, is called the __________.

pilot

__________ allow listeners to hear audio content on their own schedules and can be archived on computers.

podcasts

Nielsen's PPM is a ____________.

portable people meter

Please list the three methods by which individual TV stations pay for syndicated programming and explain one type of payment that is typically used with one type of program or another (4 points).

public broadcasting syndication., off network and first run syndication First run syndication -First-run syndication refers to programming that is broadcast in the United States for the first time as a syndicated show -program being shown on a different television network than the one that first showed the program

A general-purpose computer contained in a touch-screen panel is called a ___.

tablet

________ operates as a packet-switched network.

the internet

The term market in upfront markets, scatter markets, and opportunistic markets refers to ______________.

time frames

Addressable TV is a method to deliver targeted advertising on digital TVs.

true

Advertising serves social, economic, and educational purposes.

true

Cable network audience estimates include viewers who see the network via cable and viewers who see the network via satellite.

true

Hits, cost-per-click, CPT are all used to set online advertising rates.

true

Television program testing is used to gauge audience reactions to plot, characters, and other program elements.

true

The first advertising agency was opened by Volney B. Palmer in Boston.

true

The number of TV households in the U.S. in the 2018-19 season is 119.9 million.

true