Principles Fitness Management Final Review

What are Characteristics of TOMA

- Top of Mind awareness (guerilla effect Advertising commercial, marketing on social media)

Why do people work out?

Appearance

A diabetes exercise program would perform better in a corporate site than a stress management program.

False

What are the top 20 programs?

Free weights , elliptical, treadmills

____ is the universal precaution

PPE

Title Equipment: Most equipment manufacturers offer what invaluable service?

Space planning on CAD (Computer Aided Design).

The Number One reason people begin an exercise program is? (Based on % for adopting a program)

To improve appearance

The highest contributor of these choices to mortality is

Tobacco (cigarette smoking)

Math EX: If you are told there are 3000 members in a gym and we know that any one facility will have 2% of a population demographic as their market share then we calculate as follows:

(number of members) / (2% market share)3000/0 .02 = 150,000 total demographicCheck your work = 150,000 in demographic x 2% = 3000

Examples of Price Strategy

- Trying to find the price of something. What's our best price for what we're doing. - 1,000 x 800 = 8,000,00 - 600 x 1500 = 900,000 - 400 x 1700 = 600, 80,000,00 - The best membership price is $600

Maintenance Planning includes:

-General maintenance: housekeeping, daily utilization, repairs -Preventive maintenance: performed at regular intervals to ensure continuous operation.

Payroll and Compensation cost of benefits

20-24% of pay

As a more recent statistic, what percentage of a given population in the U.S. works out according to IHRSA?:

22%

How much square footage should each piece of equipment occupy?

46 Sq ft

In most facilities, what percent of total available space should be dedicated as exercise space?

50%

The Parthenon Effect in Marketing refers to

A 5 column approach of external, internal, guerrilla, community, and corporate marketing done all together.

Exercise has favorable effects on all the following except

Causing increased anxiety

Who can help when creating a business?

SBA

Demographic Math EX: 22,000 people who would work out or 22% of a population22,000/0.22 = 100,000 people in the demographic

Check your work = 100,000 in demographic x 22% = 22,000

Of the four main types of health clubs, the one who would promote the most would be?

Commercial

There are four general types of exercise facilities. They are

Community, Clinical, Corporate, Commercial

The study of numbers of persons living in an area, their age, household income, education and spending patterns is called

Demographics

" The doctor of the future will give no medicine, and prevention of the human"....

Edison

If you were building, designing or consulting on a new health club facility, the area occupied by most of your total space would be

Exercise area

An example of a specialized "value" program would be a spinning class.

False

Conflict resolution requires taking a stand against your opponent until you win.

False

Great programs will succeed even if you do not market them and no one knows about them.

False

In the monthly budget of operation costs; If salaries are 60% of costs, you are performing at an optimal level.

False

Monthly retention and attrition reports are not as important as sales statistics each month.

False

Most businesses fail because of over capitalization.

False

Profit centers in a facility do not contribute to your overall "bottom line."

False

Sales force is not important in a commercial type health facility.

False

Service desk personnel are not that important to the overall success of a facility.

False

Service desk personnel do not need skills in conflict resolution.

False

The Number One reason men exercise is to "have time for self."

False

The Number One uncontrollable reason a member leaves your club is "no time."

False

Usually a lender (like a bank) will give an un-collateralized loan if you have a great business plan for your first business venture.

False

When screening your clients/members, those with heart disease should fill out a medical history or Par-Q and medical clearance is not needed.

False

When selecting staff, the club owner should disregard intangible characteristics like attitude and initiative as they can be taught.

False

n a clinical setting, "personal training programs" would be more prevalent than "cardiac rehab."

False

The risk/benefit ratio of regular vigorous exercise is

Favorable

Prevention vs. general maintenance

General maintenance would be cleaning, and prevention is more outside.

Title: Health and Safety: To lessen the possibility of litigation, facility personnel must be capable of the following:

Having trainers take members' blood tests.

In a corporate fitness facility, a smoking cessation program would have the following intended outcome

Improve employee health which decreases health care spending

Title: Finances What does the term accounts receivable refer to?

Individuals or companies that owe you money.

Of all the methods to market, advertise and sell an existing facility, the best method with the greatest impact and least cost from the choices given would be

Internal referrals

The quickest and least expensive source of primary data for a market analysis is

Internet surveys-questionnaires

Describe what is meant by the term LLC in forming a business and the benefit of having your company set up as this type of business entity?

Limited Liability Company. Less taxes and protects the owner from personal liability/exposure.

Which of the following parts of the business plan has a major purpose to educate the lender about the fitness industry.

The Executive Summary

When starting new members in your Fitness Center, the most important piece of information you could obtain is

Their personal medical history

Determining risk

Those with disease (secondary prevention) After something happens. - Those without (primary prevention) If you die during exercise.

We define active as someone who exercises

Three to five times a week for at least 30 minutes per session/ 150 min./week.

What is the purpose of obtaining a Par Q or medical history?

To deliver better service by knowing personal medical history which can improve outcomes and possibly decrease liability.

If an applicant joins your health center and they are 30 years of age and have heart disease, they should require medical clearance prior to starting exercise.

True

One of the Number One quality programs for increasing revenue would be personal training.

True

Profit is Revenue minus Costs/Expenses. P = R - C/E

True

Sales staff should listen for the need of the customer and try to satisfy the need.

True

The Number One reason women exercise is "weight control." Tone

True

The Number One uncontrollable reason a member leaves your club is "moved away from the area."

True

When designing programs, one should: 1. Do a needs assessment 2. Plan program. 2. Implement program 4. Evaluate program.

True

Cost and bid info

bids 20% of club cost more than 20% sometimes 60 - 70% will be based on equipment. Leasing, buying or used equipment are options. Must obtain 3 bids getting the best prices.

Title: Maintenance: The difference between general maintenance and preventive maintenance is that general maintenance improves and preserves the facility, whereas preventive maintenance tasks

both b and d

Title: Compensation The health and fitness business is a _____________ driven industry.

customer service

The following are risk factors for heart disease except

family history of obesity

Internal maintenance vs. external maintenance

internal maintenance would be cleaning or greasing the equipment. External would be outside company checking the equipment.

As the price goes up demand shifts to left.

low price = increase demand.

Pro-forma is ____?

what your club is trying to do in a year

What are aspects of the interviewing process?

Ask open-ended questions that force the interviewee to explain more

What is contained on Balance Sheet?

Assets = Liabilities & Stockholder's Equity

All of the following are exercise field associations except

AAA

Emergency

AED, Codes, First Aid equipment, emergency plans Atomic external defaulter shocks the heart to give a rhythm

Regular exercise has been shown to have favorable effects on

All answers are correct

When obtaining exercise equipment for a facility you own or manage, what would be some of your initial steps?

All of the above

The process of marketing involves

All of the answers given

The greatest change in health club member utilization has been in which two age demographics since 1987?

Approx 18-24 and over 55+

What is negligence? What is a Tort?

Negligence is the legal term, otherwise known as carelessness, in the absence of ordinary care which a reasonably prudent person would exercise in circumstances here presented. A tort is a wrongful act. A civil wrong.