1. Define and Establish a Community

1.1 Key Takeaways

- Community managers are professional community builders who are in charge of maintaining a community. They determine a community strategy to build, scale and sustain meaningful communities, and put it into practice. • A community strategy is the set of core processes that community managers use to run their communities. • Use one or more platforms (like Facebook and Instagram) to build community in different ways.

1.3 Community Guiding Principles

- Make sure your guiding principles are aligned with your mission and values - Effective guidelines should include affirmative statements that encourage a positive community culture - Great guidelines are more than just a list of what's NOT allowed - Guidelines can change over time

1.1 Community Strategy

A set of processes that every community manager uses to build, scale, and sustain a community online. It can cover community goals and guidelines, as well as strategies for engaging the community through content and playforms.

Values

The behaviors and targets that are important to you and your community. Values set the standard of how you want to achieve your objectives and goals and fulfill your missions. Guiding questions: What kind of behavior do you expect from a valued member of your community? What does it look like, feel like or sound like for a member of your community to act on these values? What are the values that you want your community to be known for?

Measurement

The data and KPIs that you'll track to determine your community success at each of the objectives that lead toward achieving your goals. Guiding questions: What data will help you determine whether you are meeting your community goals and objectives? Do you have access to this data? Is the data source reliable?

1.2 Mission

The overall impact your community is trying to make on your members and in the world. Guiding questions: Why do I want to build a community? What do I want to accomplish with this community? What impact do I want this community to make in the future?

Goals

What you want to achieve through your community to support your mission. You can have one or many goals. They are often broad and general statements. Guiding questions: What endeavors or activities do you need to accomplish to achieve your mission? How does this goal support the community mission?

Objectives

What you want your community to achieve as you work toward obtaining your goals. You can have one or many objectives associated with specific goals. Objectives are usually precise, measurable and time-bound and will help you define what success looks like. Guiding questions: Are your objectives specific, measurable, attainable, relevant to a goal and time-bound? How can you evaluate if the objective has been accomplished?

1.2 Key takeaways

• A successful community needs to have a clear mission, well-defined goals and measurable objectives for determining success. These elements are key components of your community strategy. • Community values define the important behaviors that your community should follow to fulfill its mission. • Share your mission and goals with the community members and stakeholders.