2.0 Strategy and Policy - 2.2 Vision and Mission

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Define a mission statement

A mission statement is a formal short written statement of the purpose of a company or organization. The mission statement should guide the actions of the organization, spell out its overall goal, provide a sense of direction, and guide decision-making.

Identify the purpose of a mission statement.

A mission statement: • Defines the organization's purpose and reason for being (i.e., what you are doing and why you are doing it) • Identifies the ma in purpose and role of the organization • Typically includes: - Purpose statement - what the organization is trying to achieve - Business statement - business practices to achieve stated purpose - Value statement - principles or beliefs, commitment to quality, integrity, innovation • Inspires commitment

Define a vision statement

A vision statement is a view of the future state of the organization or department. It is an "ideal" picture of what the organization wants to become, as viewed by customers and employees.

Explain the mission of the support center.

The mission of the support center is to provide technical support and services to resolve incidents and fulfill service requests to enable the productivity of end users.

List the characteristics of a vision statement.

Vision statements: • Are values-based • Should inspire pride, commitment, and a sense of belonging • Should stretch capabilities and the self-image of the organization


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