2228-INSY-3330-001 - QUIZ #1

In 2017, the overall retail market in the United States was estimated to be about:

$5 trillion. (Ch_2.2)

In 2017, almost ________ of Americans only used a mobile device to access the Internet.

15% (Ch_1.2)

In which year can e-commerce be said to have begun?

1995 (Ch_1.pptx) E-Commerce: A Brief History (2 of 4)!!!

In the United States, about ________ of Internet traffic now occurs over IPv6.

25% (Ch_3.1)

Which of the following is a server-side technique that detects the attributes of the device making the request, and using predefined templates, loads a version of a site optimized for the device?

AWD (Ch_4.pptx) Mobile Presence Design Considerations!!!

The leading web server software is:

Apache (Ch_4.pptx)

________ provides a set of standards for communicating between a browser and a program running on a server that allows for interaction between the user and server.

Common Gateway Interface (CGI) (Ch_4.5)

Which of the following uses a subscription-based sales revenue model?

Dollar Shave Club (Ch_2.pptx)

Which of the following companies uses a transaction fee revenue model?

E*Trade (Ch_2.pptx) B2C Models: Market Creator!!!

Which of the following is not an advantage of client/server computing over centralized mainframe computing?

Each client added to the network increases the network's overall capacity and transmission speeds. (Ch_3.1)

Which of the following statements is not true?

Economists take a purely technical approach to e-commerce. (Ch_1)

Retail e-commerce in the United States is not expected to continue growing at double-digit growth rates in 2017-2018.

False (Ch_1)

The term e-commerce refers to the digital enabling of business processes both inside and outside the firm.

False (Ch_1)

Universal standards make price discovery more costly, slower, and less accurate.

False (Ch_1.3/pptx) Unique Features of E-Commerce Technology!!!

Which of the following is not a major technology trend in e-commerce in 2017-2018?

Growth of the Internet of Things slows down. (Ch_1.pptx) Major Trends in E-Commerce!!!

Which of the following describes the basic web policy of large firms during the Invention period?

Maintain a basic, static website depicting the firm's brand. (Ch_1.pptx)

Django is based on which of the following?

Python (Ch_4.5)

An example of a company using the content provider model is:

Rhapsody. (Ch_2.pptx) B2C Models: Content Provider!!!

________ was the first truly large-scale digitally enabled transaction system in the B2C arena.

The French Minitel (Ch_1.5/pptx) E-Commerce: A Brief History (1 of 4)!!!

Which of the following was the original "killer app" that made the Internet commercially interesting and extraordinarily popular?

The Web (Ch_1)

Which of the following statements is true about the traditional tradeoff between the richness and reach of a marketing message prior to the development of the Web?

The larger the audience reached, the less rich the message. (Ch_1.pptx) Unique Features of E-Commerce Technology (1 of 2)!!!

Which of the following statements about the mobile platform is not true?

The size of the mobile app audience greatly exceeds that of the mobile web audience. (Ch_1.pptx) Technological Building Blocks Underlying E -Commerce!!!

Which of the following is a utility program that allows you to track the path of a message sent from a client computer to a remote computer on the Internet?

Tracert (Ch_3.1)

SaaS and PaaS providers can typically provide services at lower costs through scale economies.

True (Ch_

The Internet is a worldwide system of computer networks.

True (Ch_1)

E-commerce technologies provide a unique, many-to-many model of mass communication.

True (Ch_1.pptx)

The Jumpstart Our Business Startups (JOBS) Act, and issuance of enabling regulations by the Securities and Exchange Commission, allows a start-up company to use crowdfunding to solicit investors to invest in small and early-stage start-ups.

True (Ch_2.1)

Prior to the development of e-commerce, websites primarily delivered static HTML pages.

True (Ch_4.4)

HTML is used to format the structure and style of a web page.

True* HTML provides web page designers with a fixed set of markup "tags" that are used to format a web page. (Ch_3.4) expl. Because html is only responsible for structuring of web page styling will be done by CSS.

All of the following are involved in the effort to create standards for IoT except:

W3C. (Ch_3.3)

The major technologies used with wireless local area networks are:

Wi-Fi and Bluetooth. (Ch_3.pptx)

All of the following are methods of improving the processing architecture of a website except:

adding web servers. (Ch_4.pptx) Table 4.9 Improving the Processing Architecture of Your Site!!!

Which of the following basic system functionalities is used to display goods on a website?

digital catalog (Ch_4.pptx) Table 4.2 System Analysis, Business Objectives, System Functionalities, and Information Requirements for a Typical E-Commerce Site (1 of 2)!!!

Which of the following refers to the displacement of market middlemen and the creation of a new direct relationship between producers and consumers?

disintermediation (Ch_1.5) E-Commerce: A Brief History!!!

Which of the following is a characteristic of e-commerce during the Invention period?

disintermediation (Ch_1.pptx) E-Commerce: A Brief History (2 of 4)!!!

All of the following were visions of e-commerce expressed during the early years of e-commerce except:

fast follower advantage. (Ch_1.pptx) E-Commerce: A Brief History (2 of 4) & Assessing E-Commerce (2 of 2)!!!

Which of the following involves a company giving away a certain level of product or services without charge, but then charging a fee for premium levels of the product or service?

freemium strategy (Ch_2.1)

Which of the following refers to delays in messages caused by the uneven flow of information packets through the network?

latency (Ch_3.3)

Which of the following is not a variation of the e-tailer business model?

market creator (Ch_2.pptx) expl. Variations: - Virtual merchant - Bricks-and-clicks - Catalog merchant - Manufacturer-direct

Beginning the e-commerce development process with a mobile presence rather than a desktop website is referred to as which of the following?

mobile first design (Ch_4.pptx)

Which of the following enables Internet users to communicate with each other, although not in real time?

online forum OR Online Message Board (Ch_3.5) Communication Tools!!!

MySQL is which of the following?

open source database software (Ch_4.3)

The Transport Layer of TCP/IP is responsible for which of the following?

providing communication with the application by acknowledging and sequencing the packets to and from the application (Ch_3.1)

What is the primary revenue model for an e-distributor?

sales (Ch_2.pptx)

Which of the following are Amazon's primary value propositions?

selection and convenience (Ch_2.1) expl. wide selection of products.

Which of the following features of e-commerce technology allows users to participate in the creation of online content?

social technology (Ch_1.3) Features of e-commerce technology!!!

Above all, e-commerce is a ________ phenomenon.

technology driven (Ch_1.pptx)

Which of the following factors is not a significant influence on a company's competitive environment?

the availability of supportive organizational structures (Ch_2.pptx) 4. Competitive Environment!!!

Which of the following is the best definition of transaction cost?

the cost of participating in a market (Ch_1.3)

Which of the following is not a limitation of the current Internet?

the difficulty in expanding capacity by adding servers and clients (Ch_3.pptx) Limitations of the Current Internet!!!