237 exam 1
median household income for hispanics/latinos
$50k
economic impact on businesses today
- 125 million consumers - 39% of U.S. population
major hispanic/latino us markets
- LA (Mexican American) - NYC - Houston (Mexican - American) - Miami (cuban and South American)
good marketing strategy
- authentic - culturally relevant - well researched - tailored - consider ethnicity/gender/age - holistic/top-down buy in
to avoid generic marketing, advertising must do which of the following
- emphasized customer benefits - customize messaging - choose themes that resonate
us consumers are diverse in
- food - music - fashion - thought
what retailers think about multicultural efforts
- long time from now - ill be retired - doesn't affect me
4 main ethnic groups
- none hispanic whites - African american - hispanic - asian American
how much spending power doe African Americans have
1.3 trillion (2018) 1.5 trillion (2021)
what percent of the population is hispanic/latino
18%
according to the U.S. census bureau, by what year is the U.S. expected to be multi-cultural majority nation
2044
millennials
26-44 more racially, ethnically diverse 42% multi-cultural mover, shakers, influencers
the average hispanic/latino consumer age
27
approximately how many countries are represented by today's Asian Americans
30
approximately what percent of the U.S. population is currently multi-cultural
39%
hispanics account for what percent of population growth
50%
by 2044 _____ multi-cultural population
50% +
what percent of asian Americans are foreign born
75%
what percent of asian Americans agree that they try to eat healthy and pay attention to nutrition
85%
how much spending power do asian Americans have
891 billion (2018) 1.2 trillion (2021)
multi-cultural types
African-american hispanic asian-american
which is currently the largest group of asian Americans
Chinese
which statement is true about the nexflix series all of us are dead
It took first place on Netflix daily top 10
most hispanic/latinos are..
US born
what is the key for retailers to understand how to engage with each multi-cultural group
analyzing the data on each group
what has been the traditional focus of State Farm's multicultural advertising
both African-Americans and Latinos
in what ways do the subsets of asian American differ
culture buying habits language
which of the following is NOT an area where multi-cultural consumers are driving trends forward
eduction
what is the number 1 social media platform for all three of the major multi-cultural groups
who us consumer shops for
for themselves, gifts to others, those they care for (children), influences on spending power of others
millennial profile
games they play, books they read, programming they see, travels they take
of the multi-cultural groups, which one currently has the most spending power
hispanics
who holds the most sending power in the US
hispanics 1.4 trillion (2018) 1.8 trillion (2021)
which generation of U.S. citizens is currently the most racially diverse
millennials
no multi cultural strategy =
no growth strategy
years of effective buying power
non hispanic whites - 37 african Americans - 42 asian Americans - 52 hispanics - 57
which of the following is not considered to be a multi-cultural group in the U.S.
non-hispanic whites
which of these was NOT mentioned as being an important Asian American value
social justice
What is an example of someone who is "ambitious-cultural"
someone who is 100% hispanic and 100% American
hispanic/latino consumers are very
tech savvy
which of the following statements is true for all of the multi-cultural groups
they all expect an authentic, tailored shopping experience
asian Americans are the wealthiest segment of the U.S. population on a per-household basis
true
