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Which of the following is considered as a general exhibit design principle?

ALL OF THE ANSWERS

Which of the following is the best known form of promotion and is the most persuasive that is good for targeting mass consumers?

Advertising

General service contractors perform which of the following services?

All of the answers

Members of a DMO include:

All of the answers

The MEEC industry is involved with which of the following segments?

All of the answers

What are some qualities of association meetings?

All of the answers

What do you need to know in order to figure out how much food to order for your food and beverage event?

All of the answers

Which of the following factors must a trade show organizer take into account when selecting the facility?

All of the answers

Which of the following is a DMC?

Hello! Florida

What are the trips that companies reward their top performers based on stated criteria?

Incentive trips

Which of the following is a process of gathering information and fees for an individual to attend a meeting?

Registration

Which of the following is NOT a component of the SMART approach?

Reliable

Which of the following is NOT a true statement regarding hotel venues?

Rental fees for meeting space at a hotel are high.

Which of the following marketing activities provide extra value or incentives to the sales force, distributors, or the consumers with the intention of stimulating sales?

Sales promotion

What do you call the percentage of guests that the hotel will prepare for beyond the guarantee, in case additional or unexpected people show up?

Set over guarantee

Which of the following is a correct statement regarding exhibitions?

Show management should provide a variety of programs, such as special sections for first time exhibitors.

SMERF stands for:

Social, Military, Educational, Religious, Fraternal

The delivery of exhibit materials to the assigned exhibit space is called:

drayage

Some services that are provided only by the official service contractor for a venue are called:

exclusive services.

When companies calculate their return on investment (ROI) after exhibiting, they need to establish all that are a part of the trade show, which include space rental, service contractor services, etc.

expenses

Food and beverage attrition is defined as the planner agreeing in contract to buy a specific number of meals or to spend a specific amount of money. This is otherwise known as:

guarantee

An expense that is NOT directly related to the meeting, such as staff salaries and equipment repair is categorized as

indirect costs.

Negotiations can be summed up with this simple maxim, "dates, rates, and - you can only have two."

space

According to the CIC's definition, a one-time event that is staged for the purpose of celebration is called a(an)

special event.

Which of the following is not a type of association meeting?

stockholders meeting

All details an exhibitor needs in order to plan and implement an exhibit program can be found in:

the Exhibitor Service Manual

The place setting, including placement of flatware, china, and glassware is termed

the cover.

The first step in a needs analysis when planning a gathering is

to know who the attendees are.

Two of the challenges with off-premises catering are:

transportation and weather.

A standard booth size at a trade show is:

10'x10'

The biggest single challenge facing DMCs is the need to:

constantly be innovative and creative.

What is a clause that provides for the payment of damages to the hotel when a meeting sponsor fails to fully utilize the room block specified in the contract?

Attrition

This form tells the banquet setup manager how to setup the room for an event.

Banquet event order

Which of the following refers to small group sessions, panels, workshops, or presentations offered concurrently within the event? These are formed to focus on specific subjects.

Break-out sessions

Which of the following is NOT related to advances in exhibition technology?

CEUs

Which of the following is the most widely-held, widely-recognized certification in the industry?

CMP

What do you call a foodservice vendor who specializes in banquets and theme parties?

Caterer

Which of the following is the number one convention market in the U.S. based on available exhibit space at its major convention center?

Chicago

Which of the following program types provide education on a specific topic in a conference-style format where several sessions may be offered simultaneously?

Concurrent session

Which of the following is NOT a true statement regarding pricing strategies at facilities?

Conference centers use the pay-per-use pricing strategy.

Which of the following is the biggest benefit for using a college or university as a meeting facility?

Considerable cost savings

Which of the following is the price negotiated and paid for the agreement?

Consideration

Which of the following is NOT a site selection factor for an event?

Convenience of meeting planners

Which of the following organizations provides a forum for member organizations seeking to enhance the convention industry and has an initiative called APEX?

Convention Industry Council (CIC)

What does our industry refer to as large gatherings with an educational and exhibit or exposition component?

Conventions

Which of the following is the world's largest resource for official DMOs?

DMAI

A 3rd party supplier company that handles all local travel and local support functions, including off-site events and ground transfers is called a:

DMC

Off property events are organized by a

DMC

What are the top two reasons why people attend conventions?

Education and networking

Which of the following is referring to crisis management programs?

Every trade show organizer should have a plan that addresses the control and reporting of emergency situations.

DMOs started as an organization that serviced leisure tourists since 1895.

FALSE

The majority of private funding for DMOs comes from its local government.

FALSE

A DMC is a not-for-profit organization.

False

A DMO and a DMC are the same.

False

DMOs actually plan, organize, and produce meetings, events, and conventions.

False

Determining the actual site for an association meeting is usually up to the meeting planner.

False

Exhibit space is pre-decorated with carpet and fancy lighting.

False

General service contractors provide products and services only to exhibitors.

False

Generally, charges for labor are extra at a food and beverage event (e.g., bartenders, cocktail servers) that need to be paid and are not negotiable.

False

In a "right-to-work" state, people working in the trades (e.g., electricians, plumbers) must belong to a union.

False

In regards to music licensing at events, if an exhibitor is providing background music from a prerecorded CD, the sponsoring organization is not required to obtain a music license.

False

In the attrition clause, damages triggered by the failure to meet a room block commitment should be based on the hotel's lost revenue, not its lost profit.

False

Lead times for planning corporate meetings and association meetings are about the same.

False

MEEC is the international understanding of meetings.

False

Making the final decision of the actual site for an event is usually the meeting planner's personal decision.

False

Request for proposals are submitted to facilities by the meeting planner after the contract is signed.

False

Rosen Shingle Creek in Orlando has the largest column-free ballroom in the U.S.

False

Since attendance at corporate meetings is generally voluntary, the meetings must offer appealing programs to draw people to the events.

False

The number one revenue source for hotels is meeting space rental.

False

When scheduling different sessions for a conference program, it is better to book many different types of sessions over the same time period.

False

You can record/tape speakers at an event without their permission because they expect to be recorded when they present at a meeting.

False

Which of the following is a correct statement regarding DMCs?

Field staff that work for DMCs are usually temporary employees hired only for the term of the program.

Which of the following is NOT a reason why corporations hold meetings?

For legislative hearings

Which of the following clauses permits either party to terminate contract without damages if fulfillment is impossible due to occurrences outside the control of either party?

Force Majeure/Act of God

Which of the following companies is a major general service contractor?

Freeman Decorating

Which of the following program type is typically used to communicate with all conference attendees at one time in one location?

General session

Which of the following is NOT a correct statement about setting objectives?

It is better to have an abstract objective.

Which of the following is NOT a true statement regarding government meetings?

It is mandatory for the public to attend a legislative hearing so there is no marketing involved.

Which of the following is NOT a correct statement regarding the specification guide (spec guide)?

It is shared only with the convention service manager.

Which of the following is NOT correct regarding drayage?

It only refers to transporting materials or crates to the show site prior to the show.

We saw a couple of official destination videos in class. Which country did we NOT see?

Japan

Which of the following refers to the process of the DMO sales manager circulating meeting specifications to facilities that can accommodate the requirements?

Leads process

Which of the following is NOT one of the six basic expense areas for an event?

Location costs

Which of the following refers to a method of determining the expectations for a particular meeting?

Needs analysis

Which of the following refers to any non-profit, voluntary citizens' group which is organized on a local, national, or international level?

Non-governmental organizations

Which of the following is an example of a fixed cost?

Parking fees

Which of the following is NOT how registration data is used after the event?

Planners can monitor interest in special events or workshops at the current meeting.

Which of the following is used for planning the next meeting and serves as a "report card" for the facility and the meeting manager?

Postconvention meeting

At a special event, what are vendors/exhibitors looking for? What is their primary objective for being at a special event?

Profit

Which of the following is considered a credible form of promotion but not always under the control of the organization or host of the event?

Publicity

When planning a meeting or event, planners will develop a(n) which will detail their program needs to submit to suppliers, often including hotels, CVBs, and DMCs, for consideration and response.

RFP

Which of the following facilities could have an issue with the availability and demographics of the staff when having a gathering? The primary business for these facilities is NOT meetings.

Specific use facilities

Which of the following is NOT a correct statement regarding sponsorships at special events?

Sponsorships are only seen at sporting events.

Which of the following is a correct fact about the meetings and events industry?

There are more corporate meetings being held than association meetings.

An event where suppliers present goods to business buyers and is not open to the public is a:

Trade show

A DMO's operating income comes from public funding only, such as hotel tax revenue and the government.

True

A meeting planner should limit their participation/involvement in planning ancillary activities and outsource it due to additional effort and liability issues.

True

A successful event needs to have the support and commitment from the community financially, physically, and emotionally.

True

DMOs are usually membership organizations that bring businesses together that rely on tourism and meetings for revenue.

True

DMOs offer unbiased information about services and facilities at a destination.

True

Everything about a hotel (supplier) contract is negotiable. It doesn't mean that you can get everything your way but it is negotiable.

True

Florida is a right-to-work state.

True

Hospitality suites are places for attendees to gather outside of the meeting events.

True

It is important for companies to continually evaluate and ensure the company is exhibiting at the right shows.

True

Most meeting planners consider the DMC as a local extension of their own office in the destination.

True

Needs for corporate meetings and association meetings are different.

True

One of the first actions that a show manager takes when developing a trade show event is to hire a general service contractor.

True

Planning a special event can mean working with community infrastructure, merchandising, promoting, and in some cases dealing with the media.

True

Professionals working at a DMO serve as the sales representative for their destination.

True

Providing transportation from and to the airport is a major service of a DMC.

True

Sponsoring a special event can provide a company with the marketing edge and another avenue for reaching customers.

True

The Orange County Convention Center has exclusive vendors.

True

The amount of food consumed at an event can depend on the square feet of space is available for guests to move around in.

True

The greatest strength (which could also be a challenge) for retreat facilities or cruise ships is its isolation (isolated location).

True

The hospitality desk is an exclusive concierge desk for a group.

True

There are several different pricing structures applied to registration fees but usually all attendees receive the same opportunities (e.g., program, activities) at the actual event.

True

When a meeting planner is looking for a venue, it is important for the planner to know both the physical characteristics and financial requirements of the venue.

True

When marketing a trade show to potential exhibitors, a good way to reach them is by placing ads in trade publications.

True

When you are having an event at a hotel and your attendees are staying at the hotel for the event, event room rental charges are usually waived.

True

Which of the following is NOT a correct statement regarding marketing to attract potential trade show attendees?

Use significant radio and TV advertising

Which type of vegetarians do not consume any kind of animal product, including animal by-products?

Vegans

Which of the following are the official tourism marketing organizations of the state of Florida and Orlando/Orange County?

Visit Florida and Visit Orlando

Which of the following refers to a training session in which participants, often through exercises, develop skills and knowledge in a given field?

Workshop

An exhibit that is composed of four or more standard booths in a back-to-back setting with aisles on three sides is known as:

a peninsula booth.

Anyone who provides a product or service for the exhibitor or show management before the show, during the actual show, and after the show is known as:

a service contractor.

Which of the following is NOT an essential element of a contract?

a third-party beneficiary


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