490 490 490 490 490

Market yourself: follow up

asses interview write thank you note call interviewer if you wanna add something call if they havent got back to you

Box office director

responsible for sale of all tickets, responsible for ticket revenue must be patient, calm demeanor in dealing with public, good supervisory skills

informational interview

- Expand your understanding of an industry - Speak to someone who already works there - Prepare your questions Some questions to consider "Please briefly describe what you do." "What experiences, education, and other training would prepare me to enter this field?" "- How would you describe your working conditions, including hours, pressure, pace, and so on?"

Type of public facilities: stadium

- Outdoor for baseball, football, soccer teams - Stadium managers: try to maximize bookings - non-sport events occurs here as well cuz of big space - stadium managers: creative cuz they take advantage of all available spaces (carnival in parking lot)

Marketing yourself

- Present yourself as colleague instead of student - show your internship experience and job experience - show career goal - assemble a portfolio - use industry language

Bonds: Private-placement bonds & Asset-backed bonds

- both bonds sold by team. - Lien of all future revenues by the team Asset-baked bonds: secured thru specific assets Financed thru asset-backed bonds: pepsi center, home of denver nuggest, colorado mammoth, colorado avalanche

Type of public facilities: university venues

- consist of stadium and arena - market for college venues depends on student population - tend to provide "tenant teams" for certain amount of content thru university

Type of public facilities: Arenas

- host Sport and entertainment events - accommodate one or more prime sports - intercollegiate facilities: financed thru private donations, student fees, fundraising, public grants - can be manage by public owner or private management - facility construction: increases tenants to increase event bookings

Type of public facilities: convention centers

- owned by public entity - lure business meetings to municipality - publicly financed cuz rent and fees they charge do not cover costs

Final resume tips

- use easy to read font - check spelling and grammar - keep it one page - consult professionals for feedback - organize information - tailor the job you are seeking

Type of public facilities: metropolitan

- venues located in large cities (madison square, NY, staples center in LA) - must play venue cuz of potential audience - greater ticket sales, larger space - skilled labor = unionized

event management: registration

First time event: come contact with participants registration system: important for first impression determine information needs to be collected

Career opportunities: advertising, sponsorship, signage salesperson

Responsible for selling signage and event sponsorship: source for revenue Must HAVE excellent interpersonal and presentation skills

Market yourself: cover letter

Resume must come with cover letter Enhance your resume! State your value to the employer 3-4 paragraphs - why are you writing? how did you learn the position? - why are you interested? - state your qualifications - request for an interview - tell them you are going to call after X days to discuss an appointment - follow up!

Current issues for facility management

SECURITY - increased focus, attention, and resources after 9/11 - increased physical barriers to entry, surveillance technology, increase in security personnel presence - crowd management plan: know the surroundings, !! Be aware of school rivalries, threats of violence, crowd size, seat configuration, USE emergency PLAN SUSTAINABILITY - facility use more energy per square foot. Facility management work to build "green buildings" to reduce pollution, reduce waste and energy use AMERICANS with disabilities ACT - prevent discrimination against people with disabilities in employment, transportations, public services - NEW FACILITIES: must provide accessible restroom, parking areas, drop-offs, water coolers, entrance, signs for ADA

Types of agencies

FULL SERVICE: perform complete set of agency functions specialized agencies: limit scope of services peformed in house agencies: separate department deal with event management w/ major corporations

Event Management Functions: Volunteer Management

Events from local races to the Olympic Games rely on volunteer help 1. Working with event organizers and staff to determine the areas in which volunteers are needed and the quantity needed. 2. Soliciting, training, and managing the volunteers

Why cities subsidize sports: Sport facility improve local economy in 4 ways

1. building a facility creates construction jobs 2. people attend games or work for the team expand local employment 3. team attracts tourist companies to host city 4. new spending = multiplier effect, increase local income causes new job creation

Facility ownership and staff management: 3 categories

1. community/state: "plethora of regulations and procedures in place" 2. colleges, "funding is based on student growth, gifts, and institutional subsidies" 3.) private facilities, whose motive is solely for profit

Tips for informational interview

1. conduct in the business place (observe the atmosphere and culture) 2. dress formal 3. arrive on time 4. be professional 5. bring copies of resume and business cards 6. ask for business card from each person you meet 7. ask yourself if you want to work there 8. send thank you note

Sport management history

1800s: albert spalding, focus on professional aspects of managing sport events to increase profit barnstorming tours: tour of star athletes and teams promote popularity of specific sport emergence of marketing agencies: represent legal and marketing interests of athletes agencies = business act on sport property (person, company, event, team)

History of Arenas

1927: hockey owners built arena to host their teams. Seats cant be filled in all the time, so they HOST non hockey events sometimes. Ice capades fill the nights! basketball also entered arena! arena owners earn revenue from hockey and basketball

Facility marketing: Marketing

Account for location of venue, culture of community, and production of events internet = allow easy booking events online tools = manager react to inquiries available for dates - establish a routing for program or show local economy: drive force for ticket sales

Different public assembly facilities

Arena Stadium Convention center Performing Arts Racetracks Amphitheaters

Bonds

Borrower promise to payback lender w/ specific amount of $$ WITH interest, within specific TIME Tax exempt bonds by govt in 2 types: general obligation general obligation bond: backed by local government's ability to raise to pay off the debt Funded: att stadium in dallas, time warner carble arena, in charlotte, and tampa bay times forum

Facility financing mechanisms: Hard taxes and soft taxes

Hard tax: local income, real estate, personal property, general sales - require voters approval, burden of payment becomes that of public Soft tax: taxes on car rental, taxis, hotel, motels, (alcohol, tobacco gambling "SIN") - EASIER to LEVY

making your resume

Heading: phone number, and professional email add objective: focus of resume education: GPA, awards, international & national experiences experiences: what brought you here? accomplishments: include your major accomplishments Skills: relevant skills Activities: school. local area, student goverment

IAAM

International association of auditorium managers Professional trade association for facility management

Finding a job

Know yourself: challenge yourself. Who are you? what are your skills? Career exploration: select an industry that interests you "check website info, talk to people who work at the company" Gain experience: more experience = increased maketability. (internship and volunteer) job search strategy: emails, phone calls, number of application. keep a journal of your activities "prepare resume, cover letter, follow up"

Facility ownership and management staff

Management staff goal: provide clean, safe, comfortable environment functions: - security, - cleanup, - marketing and sales, - scheduling and booking, - operations, - event promotions, - finance - box operations

5 Myths of Sport careers

Myth 1: sport management is a ticket to success Reality: internship opportunities, ability to build network, and gaining experience is more valuable Myth 2: It's not who you know, it's what you KNOW Reality: Nope, it's WHO KNOWS YOU! It's important to use many networks to broaden your contacts and industry knowledge Myth 3: Most opportunities are in pro sports NCAA division 1 athletic departments Reality: college and universities are dealing w/ economic setback which reduces athletic programs (reduce new hiring) *extend your search to goods an apparel, recreational sport and fitness area Myth 4: Sport management jobs are glamorous and exciting. reality: They barely see the action of game, the event coordinator works for 60-70 hrs per week. Myth 5: Sport management jobs pay well Reality: Salary starts low of course. Some jobs pay less than $35,000. There are lots of applicants, so employers pay less.

Event director

Point person for facility during each show in charge of safety supervise full staff of ushers, police officers, fire fighters emergency medical technician must be able to think and react quickly to problems and deal w/ it calmly (lost children, angry customers)

History of Stadiums

Started w/ professional baseball and intercollegiate football limited space lead to irregular shape of older ballparks (fenway park) early NFL played at irregular shaped stadium before

Event management functions: FINANCE/ BUDGETING

Success of sport event management budgeting = predict revenues and expense zero base budgeting: review of all activities and related costs cash-flow budgeting: receipt and timing of all sources and expenditures of cash

Facility marketing: promoting

Task: LOW financial risk, HIGH profit margins copromotional model: facility and promoters split the risk and revenue rental agreements: promoters pay specified amount up front & other costs covered by promoter majority shows brought by outside companies: live nations, AEG live, feld entertainment

TIF

Tax increment financing Available in specific square mileage of land around facility (renewal or redevelopment) any additional taxes added are use to repay the TIF bonds KFC Yum! = owned by louisville arena authority, inc. is surrounded by a TIF district with a 6-square-mile radius

Event management functions: Tournament operations

The nuts and bolts of an event • Pre-event: Determine type of event and the event's goals ACTUAL EVENT • Script: Specific, detailed, minute-by-minute schedule of activities throughout the event post event: activities surround completion of event

Facility financing mechanisms: private

Universities athletic development and fundraising departments Ways to gain private funding facility: naming rights, food & beverage rights, luxury suites and premium seating, advertising rights University of Maryland: pen 25-year agreement, comcast cable names the basketball arena Private donors: facilities is named after THEM

Facility financing mechanism: combined

availability to combine private and public funding for new facility Denver voters: subsidize $300 million for construction of NEW football stadium, ownership provided $100 million of their own funds and cover costs of any overruns

Why cities subsidize sports: overstatement of benefits of stadiums

building stadium benefits local economy = most productive way to make capital investments new sport facility: small effect on economic activity and employment (attract neither tourists or new industry) professional sport team = public good NO RECENT FACILITY appears to earned anything with a reasonable ROI

Agency function

client representation: acting on behalf of a client in contract negotiations client marketing: locate appropriate endorsement, booking appearances, and developing entertainment

facility marketing: facility revenues and expenses

facilities generate revenues from tickets, luxury suites and club seating, concessions, parking, sponsorship, and rentals primary expenses: - mortgage - rent - maintenance - repairs - utilities - taxes - marketing - sales -personnel - insurance Ticket sales: represent percentage of revenues Ticket rebate: surcharge on ticket goes to facility Ancillary revenue: sale of food, beverage, parking, fees, & sponsorship Marketing fund: profits from other shows put aside to invest in future programs

Facility financing

federal government allows state and local govt to issue tax exempt bonds Tax exemption: lowers interest debt, reduces stadium price Convention centers: publicly financed Tax raised often on: hotel room tax, restaurant, car rental build public assembly = services neglected 1960-2000s = Big 4 (MLB, NHL, NBA, and NFL) cost $24 billion. (64% funded thru tax $$) Financing available thru bonds, hard tax, soft tax

Sport event management:

functions: planning, implementation, evaluation of a sport event requires: finance/budgeting, risk management, tournament operations, registration, volunteer management event marketing

Career opportunities: marketing director

in-house advertising agent for various events job responsibility - buying media, (TV, radio, print, billboards) - coordinating promotions - designing marketing materials: brochure, flyers, newspaper ad

elevator speech

informal 30second to 1 minute conversation 1. Clarify your job target. 2. Put it on paper. 3. Format it. 4. Tailor the pitch to them, not you. 5. Eliminate industry jargon. 6. Read your pitch out loud. 7. Practice, practice, practice (then solicit feedback). 8. Prepare a few variations. 9. Nail it with confidence.

Registration considerations

number of participants that will be registered waiver forms, codes, event schedule, weather registration fees must be collected IDENTIFICATION IS NEEDED, regarding age limits collect info manual or computer if event involves minors = require parent signature

Booking director

position devoted to booking events for facility spent time talking on phone with agents and promoters, attend conventions to solicit events negotiating contract

what makes a successful candidate?

preparation: knowledgeable personal, soft skills: confidence, maturity, energy goal orientation: short term and long term goal communication skills: written and oral, non verbal organizational skills: teamwork, leadership, time management experience professional appearance: dress properly cross cultural awareness: multiple language computer skills: EXCEL, WORD

Event management functions: risk management

protect organization from financial loss, property damange, loss of goodwill and market share DIM PROCESS: develop, implementing, and managing the risk management plan waiver and release of liability: signed by volunteers and participants release venue and managers from negligence purchase insurance: security to event = potential financial losses

Career Opportunities: Group ticket salesperson

responsible for selling large blocks of tickets, corporations, charity organizations, schools, boy scout, girl scout paid on COMMISSION BASIS Needs to excel on PHONE and IN PERSON presentations

Type of public facilities: local civic

smaller capacity sun national bank in new jersey provide public w/ desired event in best time of the year to avoid undue competition with other events

operations director

supervises facility for all types of events coordinating, scheduling, and supervising changeovers that take place each year spends facility's annual expense: budget for labor, maintenance, and repairing, and purchasing necessary equipment job requires: knowledge of a facility's inner workings

Event Management Functions: Advertising

• Advertising sought through one of two means: (1) media sponsors, or (2) attachment to corporate sponsor advertisements. • Nearly all successful events sell sponsorships to media outlets. • In-kind sponsorships: Event provides the typical sponsorship benefits in exchange for a specified amount of free advertising space.

Event Management Functions: Public Relations

• Generating free publicity is important. • Must develop a good working relationship with the members of the media (e.g., through hospitality). • Event must be creative to attract interest.

Event Management Functions: Corporate Sponsorship

• Increase in number of events has led to an increase in competition for sponsors • Events have become increasingly reliant on sponsorship • Either sold by the event (in-house) or by an outside sport marketing agency (IOC)

Event Management Functions: Event Marketing

• Integrated marketing approach: Corporate sponsorship, advertising, public relations, hospitality, ticket sales, broadcasting, Web site development, licensing/merchandising, fundraising • Integrated marketing entails long-term strategic planning to manage the nine main functions in a consistent manner

Types of Events Hosted

• Sport: Specific seasons, dates determined by league • Family: Disney, Nickelodeon, and Sesame Street shows; also ice shows • Concerts: booked months in advance - Size, age of the arena, and the building's technology capacity dictate the types of performers who will appear. • Trade Shows: Multiday events often in convention centers • Religious Events: Mass worships, often in the summer • Convocations: Graduations, speaking events • Seasonal: Summer tours, holiday shows

event management function: tournament operations PLANNING

• Venue plan and layout • Equipment and facility needs • Schedule of activities • Sponsorship needs • Signage commitments and locations • Food and beverages • Merchandise sales • Media concerns • Promotional activities and needs • Transportation concerns • Housing of athletes • Staff communication • Personnel responsibilities • Lines of authority • Security issues • Americans with Disabilities Act requirements • Policies to address other legal concerns such as alcohol use • Crowd control