AD 2301 Final- Questions

James Otis wants to be "just like Mike" (Michael Jordan) and has for many years. James has purchased Jordan-gear, follows Jordan's career, and he has often thought about how to give back to his community the way MJ has. Which of the following reference group terms would apply to James Otis and his relationship with Michael Jordan?

Aspirational group

Julie Morgan loves to go into Springer's Old Country Gifts. It always smells like a field of spring flowers. The lighting gives all the products a warm glow, and the mood music is just perfect for casual browsing. After her visit to the store, Julie is always in a better mood. Springer's Old Country Gifts has attracted Julie with its ________.

Atmospherics

What type of group power does the following print ad use in its ad message? (NHS anti-smoking ad "Your smoking harms your child")

Coercive power

A customer buying an unfamiliar product that carries a fair degree of risk would likely engage in _____ decision making?

Cognitive

Which is an unpleasant psychological state?

Crowding

The first iPhone, launched in 2007, came with a $600 price tag. Two months later, Apple lowered the price to $400; in June 2009, the price fell again to $200 and the phone offered twice the storage. Nonetheless, there was a group of consumers camped out in front of Apple stores and other retailers in 2007 to get their hands on the first version. They can be identified as the _____ according to the diffusion of innovation theory.

Early adopters

Gen enjoys owning a micro-refrigerator, which is small enough to fit almost anywhere. Gen believes that the efficient use of space is one of the characteristics that any good product should have. With respect to the functional areas of a cultural system, Gen is focusing on ________ as a variable in selecting products.

Ecology

When we discuss subcultures, we are talking about culture at the _____ level.

Group

Angela belongs to a film club that selects and views classic movies once a month. Angela wouldn't watch a vampire movie on her own, but is happy to watch the classic vampire film with the group that almost all of the other group members voted to see. This example demonstrates which factor of conformity?

Group unanimity

Jack tends to be an impatient shopper and frequently buys the first item that he encounters that will just satisfy his needs. This is an example of:

Habitual decision making

In Japan, people tend to infer meanings that go beyond the spoken word. This classifies Japan as a _______.

High-context culture

Sandra decided to become a doctor after several years as a lawyer. She still wanted to help people but in a different manner. Sandra's case is an example of which of the following?

Horizontal mobility

Which functional area of culture is most closely related to the idea of a common worldview?

Ideology

Which of the following statements explains the Red Sneakers Effect?

Intentionally standing out from the crowd can send a positive message covering status, confidence, and power.

If the government asks people to evacuate because of a hurricane, people would comply because the government has _____ power.

Legitimate

The _____ class is more oriented toward conspicuous consumption.

Lower-upper

The _____ class purchases are for social acceptability and seek out the best buys.

Middle

Which group prefers the quiet signals when buying?

Patrician

Prior knowledge of a product influences the degree to which consumers will search information externally. Which of the following consumers search most?

People who have a moderate amount of knowledge

______ refers to the passage of individuals from one social class to another.

Social mobility

When consumers are buying gifts for others, they make purchase decisions differently compared to when they are buying things for themselves. What type of situational factor is this about?

Task definition

According to the expectancy disinformation model, how do you improve customer satisfaction?

Two ways- Decrease customer's product expectations and improve customers' perceived product performance

During shopping, the presence of other shoppers can influence your behavior in different aspects. Which one of the following is NOT an influence of the presence of other shoppers on consumption behaviors?

You will have more contact with products.