Advanced Google Analytics (Assessment 1)

What will happen if a user clears the Analytics cookie from their browser? - Analytics will inform the user that they need to set a new Analytics cookie - Analytics will not be able to associate user behavior data with past data collected by the tracking code - Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page - Analytics will automatically recognize returning users

- Analytics will not be able to associate user behavior data with past data collected by the tracking code - Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page

For an event goal defined as playing a video, how many Goal conversions will Google Analytics record if that video is played three times in the same session? - 1 - 2 - 3 - 4

1

A session in Google Analytics times out after how many minutes by default? - 5 - 15 - 30 - 60

30

What does Google Analytics use to differentiate new and returning users? - A browser cookie - Artificial intelligence - A randomly-assigned unique identifier - A sequential unique identifier

A browser cookie A randomly-assigned unique identifier

What does Google Analytics call a URL that passes data parameters for reporting? - A tag - A hit - A dimension - A metric

A hit

When defining a measurement plan, what is the order of steps? - Business objectives > KPIs > key actions - KPIs > key actions > business objectives - Key actions > KPIs > business objectives - Business objectives > key actions > KPIs

Business objectives > key actions > KPIs

Which are Goal types in Google Analytics? - Destination - Shopping Cart - Pages/Screens per session - Duration

Destination, Pages/Screens per session, Duration

When does the Google Analytics tracking code send a pageview hit to Analytics? - Every time a user clicks a video - Every time a user adds an item to a shopping cart - Every time a user performs a search on a website - Every time a user loads a webpage

Every time a user loads a webpage

When does the Google Analytics tracking code send an event hit to Analytics? - Every time a user performs an action with pageview tracking - Every time a user makes a reservation on a booking site - Every time a user adds an event to their calendar - Every time a user performs an action with event tracking

Every time a user performs an action with event tracking

By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices. True or False

False

If data is excluded from a view using a filter, it may be recovered within thirty days. True or False

False

Which of these scopes could be used for dimensions and metrics? - Event-level, session-level, or transaction-level scope - Location-level, duration-level, or user-level scope - Hit-level, session-level, or user-level scope - Event-level, duration-level, or transaction-level scope

Hit-level, session-level, or user-level scope

To send data to Google Analytics from a web-connected device like a point-of-sale system, what feature must be used? - Data Import - Browser cookies - The Networking protocol - The Measurement Protocol

The Measurement Protocol

What are macro-conversions in a measurement plan? - The metric data used to measure business success - The main website actions users take that accomplish stated business goals - The secondary website actions users take that lead to main actions - A list of keyboard shortcuts for measurement tasks in Google Analytics

The main website actions users take that accomplish stated business goals

If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately. True or false?

True