Adwords Ipass Exam Questions and Answers

Which of the following actions would not be helpful to track as a conversion? 1.Sign-up 2.CTR history 3.Page view 4.Purchase

CTR history Clickthrough Rate has nothing to do with tracking conversions.

Which of the following is NOT used to calculate Ad Rank on Search pages? 1.Quality Score 2.Estimated impact of extensions and ad formats 3.Daily budget 4.Maximum CPC bid

Daily budget

Sometimes you may find that your ads have started getting more clicks than usual. Which of the following is not a possible valid reason for this? 1.Seasonal changes 2.A competitor has stopped running his/her ad 3.Higher ad position 4.Decreased Ad Rank

Decreased Ad Rank

CPM bidding is most effective for advertisers who: 1.only want clicks from users at the 'buy' stage 2.want to focus on branding 3.need to make sure they use all of their budget 4.want to generate a higher percentage of leads and sales

want to focus on branding

Using a call-to-action is a great way of encouraging users to go to your site and set the users' expectations. Which of the following is not a good call-to-action? 1.Sign up 2.Search here 3.Call today 4.Get a quote

Search here

A Campaign Performance Report can include 'invalid clicks' statistics. An advertiser finds that on this report there are a lot of invalid clicks. This means:

the clicks were automatically filtered from the account

Conversion Optimizer does what?

uses your conversion data to get you more conversions at a lower cost

You can check that a campaign is opted in to the Google Search and Display Networks by:

viewing the Networks setting for the specific campaign

Karen has created an ad group containing ads and associated keywords for her range of water resistant watches. Which of the following search queries could trigger her ad to show for her phrase match keyword "waterproof watch"? 1.waterproof fashion watch 2.waterproof designer quality watches 3.water-resistant watches 4.waterproof watch strap

waterproof watch strap

Superlatives are words that emphasize superiority. When using superlatives in your ad text it is important to make sure users feel they are being treated in an honest, credible manner. Your ad text can contain comparative or subjective phrases such as: 1."best" or "number 1" if your site displays third party verification of the claim 2."best" or "number 1" 3."number 1" 4."best"

"best" or "number 1" if your site displays third party verification of the claim

A Health Spa owner wants to evaluate lifetime customer value as an initial measurement of performance for his AdWords campaign. The advertiser charges $100 per month for the 'Essential' spa package, and $150 per month for the 'Deluxe'. Which of these best surmises the average lifetime customer value for both of these Spa packages?

(($100 * % Essential Customers) * (average lifetime of basic customers in months)) + (($150 * % Deluxe Customers) * (average lifetime of deluxe customers in months)) This equation is going to be different for each business, but the core principals will remain the same. Essentially you need to work out how much a customer is going to spend with you over their entire duration as a spending customer.

An advertiser can implement a modifier to broad match keywords by adding a ___ to the beginning of the specific words within the keyword phrase.

+ sign

Jason sells Ford tractor parts but not Ford tractors. He decides to implement the use of broad match modifier to make sure that his ad shows in response to an appropriate search term. Which of these is the correct way for Jason to add his keyword?

+Ford +Tractor +Parts

The daily budget on any one campaign may be exceeded by the following amount in any single day: 1.the daily budget can never be exceeded 2. 10% 3.this can vary depending on CTR 4.20%

20%

What is the maximum number of characters allowed in the title of a text ad on the Google Search Network?

25

An advertiser has just finished writing ads for a new ad group "non-stick pans" within his cookware campaign. The ad title that will receive approval upon review from the AdWords system is: 1.sale **non-stick** pans 2.cheap NON-STICK pans 3.30-50% off non-stick pans 4.Non-stick pan sale!

30-50% off non-stick pans

What is the maximum number of characters allowed in the display URL?

35

Which of the following are not acceptable when using location extensions? 1.A campaign for a restaurant review website uses the address of a restaurant it has reviewed 2.A campaign advertising a product that is sold at a location not owned by the product maker 3.A campaign for a business selling goods online exclusively 4.A campaign advertising a restaurant that has two physical locations associates both addresses with their campaign

A campaign for a business selling goods online exclusively

Which of the following statements is most true? 1.A landing page should contain a special offer 2.A landing page should normally be the home page 3.A landing page should contain content relevant to the ad text 4.A landing page should contain content relevant to the ad text and not contain pop-ups

A landing page should contain content relevant to the ad text and not contain pop-ups

A conversion (1-per-click) takes place when:

A single conversion takes place on a web site within 30 days of a user clicking on an AdWords ad. A conversion is a customer action that has value to your business, such as purchase, downloading an app, visiting a website, filling out a form or signing a contract.

A developer or authentication token is used to track:

API activity

Which of the following statements is true of delivery methods? 1.Accelerated delivery may cause your ads to stop showing earlier in the day 2.Accelerated delivery makes your ads appear higher in the search results 3.Standard delivery only works on the display network 4.Standard delivery is guaranteed to never exceed the daily budget

Accelerated delivery may cause your ads to stop showing earlier in the day

What data does Conversion Optimizer need in order to ensure that an optimal CPC is used?

Account history data

Which tool should be used by a user in the UK to view how their ad would appear to someone in the USA?

Ad Preview and Diagnosis Tool

Which of the following is not a change that will be reported whilst using the My Change History Tool? 1.Ad approval status 2.Changes made to your distribution preferences 3.Changes to keywords 4.Changes made to your daily budgets

Ad approval status

When writing new text ads it is important to keep AdWords editorial and format policies in mind. Which of the statements below would result in an ad disapproval? 1.A description line of 30 characters 2.Ad copy that contains an exclamation mark in the ad's title 3.Ad copy containing the word "free trial" that is supported on the ad's landing page 4.An ad's headline containing 20 characters

Ad copy that contains an exclamation mark in the ad's title

When an advertiser is promoting multiple display URL domains, each display URL domain should have its own: 1.MCC account 2.Budget 3.Account 4.Ad group

Ad group

Ads are positioned on pages based on their _____.

Ad rank

Which of the following options would be best suited to advertisers who employ programmers and search engine marketers with a high level of technical expertise? 1.AdWords Editor 2.CPA bidding 3.AdWords API 4.My Client Centre

AdWords API

Which of the following is NOT a benefit of AdWords? 1AdWords offers the ability to precisely target ads to users based on their interest 2.AdWords allows advertisers to capture any segment of that broad worldwide audience who's actively looking for products, services 3.AdWords allows you to be more responsive and more in control when it comes to improving your ROI 4.AdWords improves rankings in the organic listings

AdWords improves rankings in the organic listings

Which of these is NOT an action that can be performed when using Dynamic Search Ads? 1.Adding phrase or exact match keywords 2.Creating and including an ad extension 3.Setting dynamic ad targeting exclusions 4.Adding negative keywords

Adding phrase or exact match keywords

Advertisers who want to determine their own performance in relation to other advertisers who are competing in the same ad auctions can use the ___ report.

Auction Insights

A campaign is a section of an AdWords account that has its own ____.

Budget, location, language and network targeting preferences

What is the most likely reason that clicks would be automatically filtered as 'invalid'? 1.Increase in clicks due to a new location being accidentally added to the campaign by the advertiser 2.Increase in clicks due to the time of day 3.Automated clicks 4.Increase in clicks due to a campaign being opted in to the Display Network

Automated clicks

Which tool allows advertisers to get the most traffic for a given budget? 1.Google Analytics 2.Automatic CPC bidding 3.Google Trends 4.AdWords Optimizer

Automatic CPC bidding

Which of the following is not true about the ad group level in AdWords? 1.Multiple keywords can be added 2.Max CPC bids can be set 3.Bidding options can be set 4.Multiple ads can be added

Bidding options can be set

Invalid click credits are shown in the:

Billing Summary

Which search query would trigger the phrase match keyword "White Tennis Shoe"? 1.White track and tennis shoe 2.Blue Tennis Shoe 3.White shoes for Tennis 4.Blue and White Tennis Shoe

Blue and White Tennis Shoe

If an advertiser is mainly focused on ___, Cost-per-thousand impressions bidding (CPM) is the recommended bidding option. 1.Sign-ups 2.Direct response 3.Low cost conversions 4.Branding

Branding

Which of the following is the default match type for keywords? 1.Broad 2.Advanced 3.Exact 4.Phrase

Broad

Which of these statements is NOT true of Broad match keywords? 1.Broad match keywords require close monitoring to ensure they perform appropriately to the campaigns requirements 2.Broad match keywords give you less visibility and can lower costs 3.Broad match keywords can accrue higher costs and can give you more visibility 4.Broad matched keywords can be monitored by using the See Search Terms Report

Broad match keywords give you less visibility and can lower costs

AdWords offers a variety of keyword match types which allows advertisers to specify how closely they want to match the user's query. Which of the following statements is false? 1Phrase match: Allows your ad to show for searches that include the exact phrase of the keyword with additional words before or after it 2.Exact match: Allows your ad to show for searches that match the exact phrase exclusively 3.Broad match: Allows your ad to show on similar phrases and relevant variations of the keyword 4.Broad match modifier : Combines all of the keyword options

Broad match modifier : Combines all of the keyword options

Which of the following will not be displayed to a user in response to a search query when location extensions are enabled on your account? Business address Business opening hours Business telephone number Business name

Business opening hours

Which of the following lines of ad text is a violation of AdWords advertising policies? 1.Get a free quote now! 2.Up To 90% Off 3.C if our product is 4 U! 4.Cheap Merchandise

C if our product is 4 U!

The reason why an advertiser has noticed a decrease in traffic since they started using Conversion Optimizer is probably:

CPA bids were set below recommended amounts

How does a CPC bid affect Ad Rank on the Search Network? 1.CPC is just one factor that affects Ad Rank 2.CPC does not affect Ad Rank 3.It is the most important factor when calculating Ad Rank 4.Depends on the position of the next highest ad

CPC is just one factor that affects Ad Rank

Which of these statements is true of clickthrough rate (CTR)? 1.A low CTR is a good indication that your ads are performing well 2. CTR is the number of ad impressions your divided by the number of clicks 3.CTR tends to be lower on the Search Network than the Display Network 4.CTR tends to be lower on the Display Network than the Search Network

CTR tends to be lower on the Display Network than the Search Network

Which of these statements is NOT true of call extensions? 1.Call extensions can only be used in conjunction with another extension type 2.Call extensions can be targeted to desktop and laptop computers 3.Call extensions can work independently from other ad extensions 4.Location extensions can be used in conjunction with Call extensions

Call extensions can only be used in conjunction with another extension type

Any changes to location and network targeting can be applied at the ___ level.

Campaign

An advertiser interested in impression share metrics can view this information on the ___ , the ___ and within time reports on the ___.

Campaigns tab, Ad Groups tab, Dimensions tab

Which of these is not a change that can be made at the Ad Group level? 1.Use of keyword matching options 2. Changes to ad delivery 3.Editing keywords and ad text 4.Adjusting bids

Changes to ad delivery

Making changes to which of the following would be a good way to optimize AdWords at the campaign level? 1.Changing keyword bids 2.Changing language and location targeting 3.Editing ad text 4.Changing ad group bids

Changing language and location targeting

John's campaign goal is to sell more cheese. He sells three different varieties of cheese. His ad group or groups should look like which of the following? 1.Cheap Cheese, Expensive Cheese, Cheese 2.Cheap Cheese, Cheese 3.Cheese 4.Cheddar Cheese, Stilton Cheese, Edam Cheese

Cheddar Cheese, Stilton Cheese, Edam Cheese

When there are several people making changes to an account in AdWords Editor, it's important that you're always working off of the most recent version of the account, what is the best way to do this?

Click 'get recent changes' in the tool bar

Which of the following ad texts violates "Inappropriate language" policy? 1.Order today 2.Buy now! 3.Click here 4.Free shipping

Click here

Which tool is best suited to allow an eCommerce store to measure and increase the ROI of their online advertising spend? 1.Campaign Optimizer 2.AdWords Editor 3.Geographic targeting 4.Conversion Optimizer

Conversion Optimizer

It's important to set your ad targeting to reflect where and with whom you do business. Which of the following is NOT a good way to do this? 1.Create a separate campaign for each language 2.Create a separate campaign for each country 3.Create a separate account for each language 4.Combine language targeting with location targeting

Create a separate account for each language

An advertiser's campaign has shown a high level of performance to date, so he decides he would like his ads to appear on mobile devices too. Which of these is the appropriate next step for the advertiser to take? 1.Create a new ad group solely for the new mobile ads and se a bid multiplier of +500% 2.Create a new campaign especially for new mobile ads 3.Opt out of all available targeting features on the ad group settings tab 4.Create mobile optimized text ads within his current ad groups and check the Device preference setting to 'Mobile'

Create mobile optimized text ads within his current ad groups and check the Device preference setting to 'Mobile'

You have several keywords that have a status of 'Low Search Volume'. What can you do? 1.Delete the keywords and use the keyword planner to find other ideas for keywords 2.Set the keywords to Exact match type 3.Pause the keywords 4.Add the keywords to the campaign negative keyword list

Delete the keywords and use the keyword planner to find other ideas for keywords

Due to the dynamic nature of Search, your keywords' Quality Scores can fluctuate often. Therefore, it's a good idea to keep tabs on your performance and make adjustments as needed. To analyze your account performance quickly, view the Status column on the Keywords tab in your account. Which of the following keyword status messages will you not see there? 1.Eligible 2.Paused 3.Deleted 4.Disapproved

Deleted

Advertisers who use Conversion Tracking have access to 'Search Funnels'. What do 'Search Funnels' reveal?

Detailed information about clicks and ads, the various steps that users take on your site before conversion takes place

Your team members have all been involved in the management of a particular AdWords account, and many changes have taken place within its campaigns and ad groups. What should you do upon opening the AdWords account using AdWords Editor? 1.Click to accept or revert changes in the AdWords Editor Admin log 2.Sign into the AdWords account and click 'accept changes' in the change history tool 3.manually update the account to include the changes by other team members 4.Download recent changes on the account

Download recent changes on the account

An advertiser reviews his keywords from the status column of the keywords tab and notices that one of them is listed as "below first page bid estimate". Which of the following is the best action for the advertiser to take? 1.Edit the keyword to improve it's Quality Score or raise the bid amount 2.Raise the bid amount or use the Search Bid Management Tool to automatically adjust bids 3.Edit the keyword to include a different match type 4.Delete the keyword and use the Keyword Planner to search for a replacement

Edit the keyword to improve it's Quality Score or raise the bid amount

___ is NOT a factor that will be considered by the AdWords system when calculating your ad's Actual cost-per-click. 1.the ads' position directly beneath your ad 2.Your Ad Rank 3.First Page Bid Estimate 4.Your Quality Score

First Page Bid Estimate

What is a quick way to check if your landing page is affecting your Quality Scores?

From the Keywords Status field in the Keywords Tab

An advertiser who wants to implement Product Listing ads can do so by linking with his Merchant Centre with AdWords and then creating a Google Shopping campaign. Which of these options is NOT correct with regard to where these ads can be eligible to show? 1.Google Display Network sites 2.Google Search Network 3.Google Shopping 4.Google Search partner sites

Google Display Network sites

Keyword targeted text ads can appear across Search and Display pages in the:

Google Network

How do CPC ads and CPM ads compete against each other in an auction? 1.Google calculate the effective CPM of an ad 2.It depends on the CPC 3.CPM ads using the same bid price usually win 4.It depends on the relevance of the ad

Google calculate the effective CPM of an ad

Which of the following statements is true with regard to pricing for location extensions? 1.Google charge the same cost-per-click regardless of which link a customer decides to click in your ad 2.Google does not charge for clicks from the information window on the map interface through to your website 3.Google charge for location extensions using the CPM pricing model 4.Google charge for clicks on your ad which expand the information windows on the map interface

Google charge the same cost-per-click regardless of which link a customer decides to click in your ad

In relation to Text Ads, which of the following is NOT correct? 1.Display URL (35 characters): This line indicates which website the user will visit if he or she clicks your ad 2.Headline (35 characters, including spaces): The title attracts users who might be interested in your products or services 3.Destination URL (up to 2048 characters): This is the actual page where users land when they click your ad 4.Description (two lines of up to 35 characters each, including spaces): These two lines contain your product, service, and other details (such as promotions). The content in these lines should be clear enough to communicate your intent, and compelling enough to convince the user to click your ad and visit your site

Headline (35 characters, including spaces): The title attracts users who might be interested in your products or services

Andy is advertising his latest 'Get rich quick' scheme, but he is finding that it is costing a lot to advertise because of low Quality Scores. What is a likely reason for this? 1.His privacy policy is not linked to from every page 2.His landing pages are too graphic intensive 3.He is targeting geographic areas that tend not to convert 4.His content is not original, and his product type is more likely to merit low Quality Scores

His content is not original, and his product type is more likely to merit low Quality Scores

What may be a legitimate reason for a sudden increase in an advertiser's ads receiving a sudden increase in clicks?1. 1.Clicks by automated tools or robots 2. If a competitor has suddenly stopped running his/her ads 3. Manual clicks generated purely to increase your advertising costs 4. Competition clicking your ad to drive up costs

If a competitor has suddenly stopped running his/her ads

Consider using the Opportunities tab when looking for a fast, efficient way to find new keyword ideas or recommended budgets. When you want to increase your traffic or sales volume, but are unsure of the types of changes you should make, this tab can be a good place to start. Which of the following is NOT a best practice when using the Opportunities tab? 1.Review ideas carefully 2.Implement recommended ideas immediately 3.Track the impact 4.Check back often

Implement recommended ideas immediately

Seamus wants to create successful ad groups. He already has a number of text ads in his ad groups which all contain a strong call-to-action. What else should he consider doing? 1.Include a keyword in the ad text, and include prices and promotions 2.Include prices and promotions 3.Test another ad without the call-to-action Include a keyword in the ad text

Include a keyword in the ad text, and include prices and promotions

An AdWords advertiser wants to set up Seller Ratings and Social Extensions for their campaign, however the advertiser cannot see the option available on the drop-down menu in the Ad Extensions tab. Which of the following is the reason why?

No setup is required for these extension types, they are "Automatic" extensions

Which of the following is not a valid reason why there may be multiple clicks from one source? 1.Users may click on your ad more than one time when comparison shopping 2.Inexperienced users may sometimes double click on your ad 3.Users may click on your ad more than one time when returning to your site for more information 4.An ISP may assign an IP address to multiple users

Inexperienced users may sometimes double click on your ad

Which of these statements is true of AdWords enhanced cost-per-click bidding? 1.It can lower your max CPC by any amount or raise it up to 50% of the original max CPC amount as required necessary 2.It can raise your max CPC bid by up to 30% or lower the max CPC by any amount 3.It can raise your max CPC bid by up to 50% if the system determines that a conversion is likely 4.It can lower your max CPC by a maximum of 20% if the system determines that a conversion isn't probable

It can raise your max CPC bid by up to 30% or lower the max CPC by any amount

Which of the following statements are true of how Ad rank is calculated for Dynamic Search ads? 1.It is calculated based on maximum CPC bid x quantity of other organic links to the landing page 2.It is calculated in the same way as if the advertiser used standard keyword targeting 3.It is calculated based on historic organic ranking statistics of the landing page and the daily budget amount 4.It is calculated based on relevancy of the ad to the search term and the popularity of the landing page in the organic results

It is calculated in the same way as if the advertiser used standard keyword targeting

Which of the following statements is true of CPC bidding? 1.It is recommended to use CPC bidding if your goal is to get as much traffic to your site as possible 2.When using CPC bidding you can choose to pay for every 1000 impressions of your ad 3.It is best to use CPC bidding if you are mainly concerned with branding and achieving maximum visibility 4.You cannot use manual CPC bidding to bid for individual placements

It is recommended to use CPC bidding if your goal is to get as much traffic to your site as possible

2.Which of these statements is true of automatic CPC bidding? 1.It will aim to result in as many clicks as possible within the specified daily budget 2.It will allow you to set and manage your own maximum CPC bids at the ad group level 3.It will aim to get the advertiser as many conversions as possible for their specified budget 4. It will place the advertisers ads at their desired position on a page

It will aim to result in as many clicks as possible within the specified daily budget

Jess owns a shoe shop and is currently advertising her sale stock of women's shoes. Within her ad campaign she is using the broad match term shoes, as well as other shoe types for her keywords such as sandals, court shoes and boots. Jess has decided to delete the keyword sandals as she has sold all of her sale stock of this item. Which of the following statements is NOT true with regard to the deleted keyword? 1.Jess could receive unwanted ad impressions in response to a search for men's and children's shoes 2.Jess needs to refine her keyword matching options to avoid unprofitable clicks on her ad 3.Jess could still receive ad impressions for this keyword because of her keyword match type selection 4.Jess won't receive any further ad impressions/clicks for a user's search with the keyword sandals

Jess won't receive any further ad impressions/clicks for a user's search with the keyword sandals

An AdWords advertiser is carrying out landing page optimizations to aid in better performance with her campaign. Which of these statements should be an important focus to remember throughout the optimization process? 1.Focus on adding as much detail as possible to the page including links to other sites 2.Keep content relevant and original to attract users 3Landing page layout is easy to follow with pop ups for additional information 4.Bold headlines with large blocks of text to ensure maximum information is given

Keep content relevant and original to attract users

To give an advertiser an idea about the volume of activity he could expect for his chosen keywords, before launching his campaign, he should use the following: 1.Campaign Performance Report 2.Google Analytics data 3.Account History Report 4.Keyword Planner

Keyword Planner

Which of these options is NOT required by the AdWords system when deciding how and where to show Product listing Ads? 1.Search Network 2.Cost-per-click Bidding 3.Merchant Center product data feed 4.Keywords

Keywords

Which of these options is a unique benefit of campaign management when using Product Listing Ads? 1.Product Listing Ads will appear exclusively on Search with no other paid listings on the page 2. A short, targeted keyword list is required when creating Product Listing Ads 3.Keywords are not required when setting up product targeting 4.Advertisers can choose CPM or CPA bidding options

Keywords are not required when setting up product targeting

Which of these can an advertiser set at the Campaign level of an AdWords account? 1.Destination URLs 2.Keywords 3.Language targeting 4.Billing settings

Language targeting

Sarah has an eCommerce site that has English and Spanish sub-domains. She only sells one type of product, but ships to USA and Mexico. How should she organize her campaigns? 1.Distribution preference and Location 2.Location and Language 3.Language only 4.Location only

Location and Language

How could an advertiser improve his Ad Rank without making any changes to increase his bids?

Make edits to the keywords to raise the Quality Scores

An advertiser is using keyword insertion in an ad {KeyWord:Hotels}. His ad group 'UK Hotels' contains the following three broad match keywords: Manchester Hotels, Liverpool Hotels, Blackpool Hotels. If someone types the query 'Hotels in Manchester' into the Google search box, the ad will read as which of the following? 1.UK Hotels 2.Liverpool UK Hotels 3.Manchester Hotels 4.Stay in Manchester

Manchester Hotels

Which of the following sentences best demonstrates the link between Maximum CPC bids and Ad Rank? 1.Maximum CPC bids will only affect Ad Rank if you are opted into the Search Network 2.Maximum CPC bid is one of the factors that will affect Ad Rank 3.Ads are ranked in the same way for both the Search and Display Networks 4.Increasing your Maximum CPC bid will cause a large increase in your Ad Rank

Maximum CPC bid is one of the factors that will affect Ad Rank

John manages six accounts, and he wants his partner Melony to help him manage three of those six. To accomplish this he would:

Melony creates her own MCC. John links that new MCC to his own. John uses the "change client manager" button to move the three accounts Melony will be managing to this new sub-MCC

At the campaign level, you can specify which of the following? 1.Keywords 2.Keyword level bids 3.Ad text 4.Network distribution settings

Network distribution settings

Karen has created a new advertising campaign for her restaurant and wants the restaurant address to appear with her ad. Where is Karen's ad's eligible to show? 1.On Google Maps exclusively 2.On all mobile devices 3.On the Search and Display Network 4.On the chosen networks in the campaign settings

On the chosen networks in the campaign settings

AdWords Editor is a free, down-loadable desktop application designed to save time whilst working on an AdWords account that has multiple campaigns or keywords. If you manage multiple accounts, how many can you edit at once with AdWords Editor?

Only one account at a time can be edited

What is the default ad rotation setting for displaying ads?

Optimize for clicks

Which of the following cannot be edited within the Settings tab of a campaign? 1.Placements 2.Networks 3.Languages 4.Locations

Placements

An advertiser has just edited the sitelinks that are associated with his AdWords Campaign. Which of these statements is true? 1.Previous performance statistics are not lost upon editing these extensions 2.Extensions should be edited at the campaign level only to avoid data conflicts at other levels of the campaign 3.Edits to these extensions will cause performance statistics to reset 4.Extensions should only be edited at the Ad Group level of the campaign in order to retain performance statistics

Previous performance statistics are not lost upon editing these extensions

If a small number of invalid clicks have been missed by Google's automatic filtering system, what is done to ensure that the client is not billed for them?

Proactive offline analysis by the ad traffic quality team

There are a number of ways to configure your campaigns and the ad groups within them. Which of the following is not a good basis on which to structure your account? 1. General theme 2.Product cost 3.Service type 4.Product line

Product cost

Relevance is the most important factor in an ad's quality, and this is measured with a metric called:

Quality Score

Which of the following is least effective as a call-to-action phrase? 1.Search 2.Buy 3.Sign Up 4.Call Today

Search

Sam wants to know how many times users are seeing his ads within a given time period. He decides to run a Reach and Frequency Report to determine this information. What does "Reach" and "Frequency" mean?

Reach is the number of unique users who see the ad for a specific time period, Frequency is the number of times that they have seen the ad over that time period

An advertiser would like to search for his ad without accruing impressions on his account. The advertiser uses one of his exact match keyword terms and the Ad Preview and Diagnosis Tool to look for the ad, but cannot see it. What should the advertiser do to find out why he cannot see his ad?

Run a keyword diagnosis by hovering over the speech bubble of the keyword

Conversion Optimizer is NOT currently compatible with which of these features? 1.Conversion Tracking 2.Separate Display Network Bids 3.Ad extensions 4.Search Network campaigns

Separate Display Network Bids

Which of the following actions can be carried out at the ad group level? 1.Selecting a bidding option 2.Setting a manual CPC bid 3.Setting a budget 4.Setting your language preferences

Setting a manual CPC bid

An advertiser can adjust geographic targeting, budget, and network options from the _____.

Settings tab

Which of these ad extensions would be best suited to an advertiser who would like his ad content to show with a public endorsement from his customers? Social extensions Social incentives Sitelinks Google My Business

Social extensions

Which of these options best demonstrates how an advertiser should use their website to create structure within their AdWords account? 1.Use the website homepage heading to create the title of the ad copy 2.Create a keyword list that includes the website URL 3.Structure the campaigns and ad groups according to the structure of the website 4.Structure the campaigns according to the products' prices

Structure the campaigns and ad groups according to the structure of the website

Which of the following is NOT a valid tip for creating an effective campaign? 1.Target as many locations as possible with each campaign 2.Stick to one goal 3.Split each campaign into ad groups 4.Keep your audience in mind

Target as many locations as possible with each campaign

An advertiser is advertising "LCD TVs". Which landing page is likely to convert best? 1.The "contact page" 2.The home page 3.The "TV" page 4.The "LCD TVs" page

The "LCD TVs" page

Which of these options is a factor that is taken into consideration by the AdWords system when calculating the actual CPC of a given ad? 1.The CPM bid of the ad that is showing in a lower position on the page 2. The Ad rank of the ad that is showing one position higher on the page 3. The Ad rank of the ad that is showing one position lower on the page 4.The placement targeting of the ad one position higher on the page

The Ad rank of the ad that is showing one position lower on the page

Which of the following is used to determine the searches that are relevant to your products on your website when using Dynamic Search ads? 1.All of these options are incorrect 2.The Google organic search index of the advertisers website 3.The selected themes in the topic targeting settings 4.A list of tightly themed keywords

The Google organic search index of the advertisers website

An advertiser is concerned that his ad position has decreased after making edits to an ad. Which of these is a possible reason why? 1.The ad was disapproved after the review process 2.The ad is less relevant to the associated keywords 3.The edits to ad text caused the campaign Quality Score and other statistics to reset to zero 4.The advertiser's landing page has been flagged for policy violations

The ad is less relevant to the associated keywords

When calculating the actual cost-per-click of an ad, which of the following is used by the AdWords system? 1.The Quality Score of the ad showing directly above 2.The budget amount of the ad showing directly below 3.The ad rank of the ad showing directly below 4.The ad rank of the ad showing directly above

The ad rank of the ad showing directly below

An advertiser has created a mobile ad campaign, which of these options should he choose as a best course of action for the new mobile ads? 1.The ads should link to a mobile website so users can browse of purchase with ease 2.Use short specific keyword phrases 3.Include Flash content in ads to make them eye catching 4.Limit campaign type to Search Network until the ads have accrued at least 1000 impressions

The ads should link to a mobile website so users can browse or purchase with ease

Which of the following options are true with regard to ad extensions? 1.Extensions are only available on accounts that meet the minimum criteria for clicks and impressions 2.They can only be created at the account level 3.They can be created at the campaign and ad group level 4.They can only be created at the campaign level

They can be created at the campaign and ad group level

An advertiser wants to implement seller rating extensions on his campaigns. He needs to meet with which of the following criteria before these ratings will show? 1.The advertiser must sell products or services, have at least a 3.5 star rating, and have received a minimum of 30 unique reviews within a twelve-month period 2.The business must sell products or services and must receive at least ten reviews within a three-month period to qualify 3.The advertiser must be registered with Google Wallet and all of the reviews submitted must be in the interface language of the advertiser's campaign 4.The business must have an up-to-date Merchant Centre account, and a rating of 3.5 stars on Google Wallet

The advertiser must sell products or services, have at least a 3.5 star rating, and have received a minimum of 30 unique reviews within a twelve-month period

An advertiser has created a campaign that specifically targets mobile devices and he has implemented call extensions. He wants to ensure that users who see his ad can click the call link to phone him and not click to go to his site. Which of these statements is correct? 1.the advertiser needs to remove the destination URL from the ad and resubmit the ad text for review 2.The advertiser cannot stop users clicking through to his site 3.The advertiser needs to choose "allow only clicks-to-call" within his settings 4.The advertiser should clearly state in his ad text that he wants users to call

The advertiser needs to choose "allow only clicks-to-call" within his settings

An advertiser opts to see figures for invalid clicks within her campaign statistics table. Which of these statements is true of the invalid click statistics? 1.The clicks displayed in the column will be investigated by the offline traffic analysis team to determine if they are legitimate 2.The clicks displayed in the column will appear as a credit within the Billing tab at the end of the billing period 3.The clicks displayed in the column were filtered from the account before accumulating a charge 4.The clicks displayed in the column have already been charged to the account

The clicks displayed in the column were filtered from the account before accumulating a charge

What is 'Actual Cost-per-click'?

The final amount that an advertiser will pay for a click once the ad's position on the results page has been determined

Which of these is the most accurate description of a Product Listing Ad? 1.The format will incorporate an image and price within your original text ad 2.The format allows a call link to be placed in the ad text so users can click-to-call your business and discuss your product in greater detail 3.The format will display the product title, image, price and promotional messaging in a separate space to your text ad on the Search Network 4.The format will show updated business address information and relevant images for your ads on the Display Network

The format will display the product title, image, price and promotional messaging in a separate space to your text ad on the Search Network

Whilst checking the Quality Score for specific keywords, an AdWords user notices the keyword diagnosis of 'low search volume'. Which of the following statements is most true of 'low search volume'? 1.The keyword has a low Quality Score and will not trigger an ad until it is changed 2.The keyword isn't eligible to run in the ad auction but will reactivate after a system search determines that there is an increase in traffic 3.The keyword is suspended from the ad auction and needs to be changed as it has been deemed irrelevant to the ads associated with it 4.The keyword is classed below the first page bid

The keyword isn't eligible to run in the ad auction but will reactivate after a system search determines that there is an increase in traffic

If you have duplicate keywords across ad groups, what will happen?

The keywords compete against each other and the better performing keyword triggers your ad

Which of these options gives the correct meaning of "actual cost per click"? 1.The highest CPC amount that the advertiser can be billed, for keeping their ad in the top position 2.The CPC guideline that is set in the budget tab of your account as a recommendation 3.The approximate CPC amount that the advertiser could pay in order to keep their ad on the first page of results 4.The lowest CPC amount that is necessary in order for the advertiser to win the ads position on a page

The lowest CPC amount that is necessary in order for the advertiser to win the ads position on a page

Which of these statements most accurately describes Product Listings within AdWords? 1.Product information as well as ads and keywords can be managed through the AdWords interface 2.This ad type allows the inclusion of a retail address 3.These ads can appear on the Google Search Network, the Google Display Network and Google Shopping 4.These ads will be displayed separately from standard text ads and in their own box

These ads will be displayed separately from standard text ads and in their own box

Which of these options is NOT true of seller rating extensions? 1.This extension type can help advertisers gain users' attention and improve clickthrough rates 2.This extension type will display next to relevant ads on the Google Search and Display Networks 3.Seller rating extensions can be seen by users viewing ads with a desktop or laptop computer as well as mobile devices with full internet browsers 4.Customers can choose to give a rating about sellers which will display with AdWords ads

This extension type will display next to relevant ads on the Google Search and Display Networks

Which of the statements below is a reason that best supports the use of Conversion Optimizer? 1.To achieve a lower clickthrough rate 2.To avoid clicks on your ads that are unprofitable 3.To achieve maximum awareness amongst a broad audience 4.To control the position of your ads

To avoid clicks on your ads that are unprofitable

______ or _____ -word keyword phrases generally tend to work best.

Two or three

Which of the following lines of ad text does NOT violate AdWords advertising policies? 1.*Cheap** Merchandise 2.Cheap Prices! Buy Now! 3.Get a free quote NOW! 4.Up To 60% Off

Up To 60% Off

When optimizing keywords, which of these is NOT a best practice? 1.Use relevant keyword variations including singular and plural 2.Think of the search terms that a customer would use to search for your product 3.Keep in mind that two to three word phrases will work better than singular keywords 4.Use broad keywords that can relate to a wide range of products and services

Use broad keywords that can relate to a wide range of products and services

With mobile ads, which of the following is a best practice? 1.Use broad match and general keywords 2.Use phrase match and a high bid to guarantee a top position 3.Use exact match and a low bid amount to control costs 4.Use exact match and general keywords

Use broad match and general keywords

Which one of the following is NOT a good tip to help you create compelling ad text? 1.Include one of your keywords in your ad text 2.Use symbols to make the ad eye-catching 3.Create simple, enticing ads 4.Include prices and promotions

Use symbols to make the ad eye-catching

Which of the following is not good advice when creating text ads? 1.Test multiple ads 2.Usually the home page of your web site is a good destination URL 3.Use a strong call to action 4.Include keywords in your ad text

Usually the home page of your web site is a good destination URL

Which of these options is an advantage of linking a Google My Business account to an AdWords campaign? 1.A guaranteed place label showing users the exact location of your business 2.Ads will be displayed to a wider audience broadening an advertisers 'reach' 3.Verifying listing details such as an address will allow an automatic update of address information used with ads 4.Premium placements are awarded within the search results page

Verifying listing details such as an address will allow an automatic update of address information used with ads

When using social annotations, it is important for advertisers to remember that: 1.it is important to include a +1 click incentive in the ad text to encourage users to click +1 2.any clicks from a user to +1 your ad will be charged as standard quality clicks 3.social annotations are only available for ads targeted to the Google Display Network 4.a standard click charge occurs when a user clicks the ad

a standard click charge occurs when a user clicks the ad

John has a large list of locations that he wishes to target with his new campaign. Which of these options is the fastest way for him to achieve this? 1.He should make a list of locations and add them to the campaign as keywords 2.Within "Locations", he should click Edit and then "Bulk locations" 3.He should select these locations by placing markers on the map image 4.He should enter the list of places into the "show my ads within" field

Within "Locations", he should click Edit and then "Bulk locations"

After you submit your ad, it will usually be reviewed within: 1.Within one week 2.one hour 3.one to two weeks 4.Within one business day

Within one business day

Which of these options is a requirement before signing up to use AdWords API? 1.a post pay AdWords account that is linked with Google Analytics 2.an Analytics account 3.access to AdWords Editor 4.a MCC account

a MCC account

Which of these statements best defines Dynamic Search Ads? 1.an ad format that will match your ad group's general keyword theme to the user search query 2.a format that uses the content of your website to match your ads with a user search query 3.an ad format that will match the words in your ad copy with the words in the user search query 4.a format that allows advertisers to choose specific placements on the Search Network for their ads to appear

a format that uses the content of your website to match your ads with a user search query

An advertiser has linked his Google My Business account with his AdWords account and has verified his address information. The advertiser's ads will be eligible to show: 1.according to the campaign's chosen Search and Display Network settings 2.on Google Search and Google Maps only 3.on Desktop, tablet and mobile devices 4.on Google Search and Search Partners only

according to the campaign's chosen Search and Display Network settings

On the keywords tab there is an option to 'see search terms'. This shows advertisers

actual search terms which activated the ads

One factor involved in calculating an ads actual CPC is: 1.delivery method of the ad showing one position lower on the page l2.location targeting of ad one position higher on the page 3.CPM of the ad showing one position higher on the page 4.ad rank of the ad showing one position lower on the page

ad rank of the ad showing one position lower on the page

An advertiser wants to increase the position of an ad without increasing bids. They should: opt out of the search partner network choose broad match keywords add negative keywords opt out of the display network

add negative keywords

It is considered a sensible practice to temporarily deactivate Conversion Optimizer if you: 1.all of these options are correct 2. are combining several campaigns into one 3. are transferring your Conversion Tracking code to a different page 4.deleting ad groups to replace them with new ad groups

all of these options are correct

Katie has selected automatic cost-per-click bidding for her new AdWords campaign. This setting will:

allow the ads to achieve the most clicks possible for the campaigns daily budget settings

An advertiser can change their daily budget amount at the:

campaign level

The Quality Score of your keywords: 1.usually goes up over time 2.can fluctuate often 3.usually goes down over time 4.is assigned when they are first uploaded to your AdWords account

can fluctuate often

Campaigns that use the manual CPC bidding option: 1.can have a CPC bid set at ad group level, or individual keywords or placements 2.can have a CPC bid set at ad level and set an individual CPC bid limit 3.can have a CPC bid set at keyword level and individual impression level 4.can have a CPC bid set at campaign, ad group and ad level

can have a CPC bid set at ad group level, or individual keywords or placements

The My Change History Tool allows an advertiser to see: 1.all changes made by Conversion Optimizer 2.changes made to campaign budgets and bids 3.all reports generated recently 4.changes made by AdWords support

changes made to campaign budgets and bids

An advertiser would like to create a mobile optimized ad that can show to users on mobile devices. Which of these is the correct option for the advertiser to do this? 1.choose Create ads for mobile devices from the Create new ad drop-down 2.choose text ad from the new ad drop-down, select the Mobile checkbox next to device preferences 3.choose Create ads for iPhone type devices in campaign settings 4.create a separate mobile targeted campaign

choose text ad from the new ad drop-down, select the Mobile checkbox next to device preferences

Sources of invalid clicks may include: 1.someone who comes back to your site a number of times in a 30-day period 2.clicks by automated tools, or repeated manual clicks 3.multiple clicks from the same IP address in a 30-day period 4.multiple clicks from the same IP address in a fourteen-day period

clicks by automated tools, or repeated manual clicks

An advertiser sells a particular brand of dog food. The landing page for the ad should be a page that: 1.links to other external websites so the user can find further information about the brand 2.details of numerous brands of dog foods along with comparisons 3.contains information about that brand of dog food, and options to purchase different quantities with clearly labelled prices 4.a customer testimonials page

contains information about that brand of dog food, and options to purchase different quantities with clearly labelled prices

A good way for advertisers to integrate their website into their AdWords strategy is to _____. 1.add Destination URLs from all of the pages on their web site 2.analyse the competition 3.make sure budgets are spread evenly across all campaigns 4.create campaigns and ad groups with similar structure to the web site

create campaigns and ad groups with similar structure to the web site

To work out your ads conversion rate

divide the number of conversions by the number of ad clicks

Cost/Conversion is worked out by:

dividing the cost accrued by the number of conversions

A best practice when writing ad text is to: 1.use a call-to-action such as 'click here' to encourage clicks 2.feature your prices within your ad text to set your users' expectations 3.use extra spacing and symbols between words to emphasise importance 4.feature competitors' prices to demonstrate value for money with your own products

feature your prices within your ad text to set your users' expectations

With automatic placements, your keyword list will determine which placements on the Display Network will show your ads. To optimize where your ads can automatically show on the Display Network, focus on your keyword lists and ad text. One optimization strategy is: 1.use CPM bidding 2.use different keyword match types 3.use keyword insertion 4.group keywords by theme

group keywords by theme

When giving standard access to her client that is linked within MCC, Joan needs to remember that: 1.her client could alter the access levels of other users 2.her client could delete the account 3.her client could make edits to campaigns 4.her client could send out access invites to others

her client could make edits to campaigns

The Keyword Planner can be used to:

identify new keyword ideas based on Google searches and web site content

When thinking of new keyword ideas, it is important to keep in mind that: 1.if your keywords are too broad they can negatively affect performance 2.the inclusion of punctuation with keywords is important 3.a broad match keyword will prevent a negative keyword from performing 4.using synonyms and certain keyword variations will be confusing to users

if your keywords are too broad they can negatively affect performance

If you have linked a Google Analytics account to an AdWords account, you can

import your Analytics goals into Conversion Tracking

Jen is writing new text ads to increase sales of her gourmet chutney range. In order for her to get the best performance from her ads, Jen should: 1.use one ad per ad group in order to clearly and closely monitor performance 2.include details of her other product ranges to encourage a broad range of consumers 3.include a keyword in the title of her ad text to help gain a user's attention 4.link to her recipes page to give customers more information about what they are buying

include a keyword in the title of her ad text to help gain a user's attention

A campaign is opted in to the Search Network. When adding broad match negative keywords to the campaign, an advertiser should: 1.include only plural variations 2.include only singular variations 3.include singular and plural variations 4.only use exact match

include singular and plural variations

Using modified broad match type will allow your ad to appear when a search term: 1.specifically matches the sequence of your chosen keywords 2.exactly matches with your keyword with no other terms included 3.includes the specified word(s) carrying a modifier within your keyword phrase 4.does not match with your chosen keywords that are using a modifier

includes the specified word(s) carrying a modifier within your keyword phrase

The most elementary improvement of an ad on the Search Network can be done by _____. 1.using Keyword Insertion 2.including keywords in the ad text 3.increasing CPC 4.opting the campaign in to the Display Network

including keywords in the ad text

Joanne has set up a campaign that targets French speakers in France. Google use the following to decide whether to display her ad or not(four terms):

interface language, Google domain, search term, IP address

If your ad group status is 'eligible', this means _____.

it is eligible to run and show ads

Quality Score is based on several factors including your keyword's CTR, the relevance of your ad text, keyword, and: _____, 1.CPC 2.website 3.homepage 4.landing page

landing page

An advertiser signs up for a Google My Business account and creates a business listing. If the advertiser links his Google My Business account with AdWords, the listings can become: 1.location extensions 2.image ads on the Display network 3.goals in Analytics 4.top ranking ads on search

location extensions

When the Quality Score of a keyword increases, it will probably lead to a _______ . 1.increased CPC 2.lower CTR 3.lower first page bid 4.higher first page bid

lower first page bid

When a user is given 'standard access' by a My Client Center (MCC) account manager, that user is able to: 1.invite other users to access the account 2.change access levels of other users in the account 3.disable access to the account 4.make changes to campaigns in the account

make changes to campaigns in the account

When optimizing a landing page, an advertiser should: 1.make sure that the content of the page is relevant, original, and easily navigable 2.make sure that there is an offer showing on that page 3.make sure that there are relevant links to external websites on the page 4.make sure that all relevant meta tags are filled out correctly

make sure that the content of the page is relevant, original, and easily navigable

When enabling location extensions, if you are not a business owner, you will have to: 1.manually enter your address 2. contact AdWords support to initiate the process 3.sign up for a new Local Business Center account 4.sign up for a Google My Business account

manually enter your address

Automatic bidding can be used to:

maximize clicks for a given budget

Broader keyword matching options tend to give: 1.more conversions 2.fewer impressions 3.more visibility with higher costs 4.limited visibility

more visibility with higher costs

To find out the Quality Score of a keyword, an advertiser can _______ . 1.move the mouse pointer over the speech bubble icon next to the keyword in the keywords tab 2.use Google Analytics reports 3.use the campaign placement report 4.use the Keyword Planner to estimate Quality Scores

move the mouse pointer over the speech bubble icon next to the keyword in the keywords tab

When running a Dynamic Search ad campaign, it is important to use: 1.negative keywords 2.placement exclusion lists 3.keyword insertion 4.exact match keywords

negative keywords

How are advertisers charged when using Product Listing ads?

on a CPC basis

The AdWords Conversion Tracking code should be placed: 1.within the <title></title> tags in your website HTML 2.on the confirmation page after completing a transaction 3.on the homepage of the site 4.within 2-3 clicks of the landing page for best results

on the confirmation page after completing a transaction

Editorial and format policies state that if your ad includes a price, special discount, or free offer, it must be clearly and accurately displayed on your website within _____ clicks of your ad's landing page.

one to two

An advertiser uses the following keyword [Colour LCD TV]. A search for "colour lcd tv" will: 1.not show the ad because the case keyword does not match the case of the search 2.show the ad 3.show the ad, but underneath a competitor who has a keyword using the same case 4.not show the ad because it is not in American English

show the ad

If your ad's status is 'under review', this means _____.

the ad will not run until it is reviewed

On some Google Network sites: 1.it may not be obvious that your ad is a sponsored link 2.the appearance of your ad may vary slightly 3.relevancy is not important 4.your ad may appear completely differently

the appearance of your ad may vary slightly

An advertiser is looking for some initial ad text ideas for a new advertising campaign he is creating. The best place to start with this is: 1.the appropriate page(s) on his own website 2.by studying his competitors' advertising 3.magazines and industry guides appropriate to the business type 4.Google Trends

the appropriate page(s) on his own website

When one of your ads with location extensions is shown on Google maps, you are charged for: 1the impressions 1.the clicks on your ad that expand the info window 2.the clicks on your ad that expand the info window and the clicks on the info window through to your web site 4.the clicks on the info window through to your web site

the clicks on the info window through to your web site

An advertiser would do the following to determine why his ad is not showing for a specific keyword that is in one of his ad groups:

use the Ad Preview and Diagnosis Tool

When you modify an existing advert: 1.the existing advert is modified, and tracking stats are reset 2.the existing advert is replaced with a new version, and tracking of the new advert starts fresh 3.the existing advert is replaced with a new version, and tracking stats from the last advert are carried over to the new one 4.the existing advert is modified, and tracking stats are not affected

the existing advert is replaced with a new version, and tracking of the new advert starts fresh

Jen is using the broad matched keyword "shoes for sale" within multiple ad groups in her AdWords account. When a user performs a search related to the keyword, her ad will trigger for: 1.the oldest keyword in the campaign 2.a different keyword in the ad groups 3.the keyword that has the highest CPC bid amount and Quality Score 4.the keyword that has the highest Quality Score

the keyword that has the highest CPC bid amount and Quality Score

A benefit of including a keyword within the text of an ad is: 1.the keyword will appear in italics 2.it will cost less for each click 3. the keyword will appear in red 4. the keyword will appear in bold

the keyword will appear in bold

Maximum CPA is:

the most you are prepared to pay for each conversion

If there is an overlap between your negative and regular keywords:

the negative keyword will block your regular keywords from showing

When using AdWords Editor, you can expect to see the name of an account, its individual campaigns and ad groups contained within:

the tree view

If you enable location extensions on a standard text ad and provide one or more addresses, your ad will be shown with the relevant address when:

the user is near the address or has shown interest in the location area by their choice of search terms

Advertisers who are building new AdWords campaigns can use ___ to begin creating keyword ideas for a keyword list. 1.the Opportunities tab 2.their own websites 3.competitors' ads 4.business specific publications

their own websites

You should make sure that text ads match the _____ of the ad group 1.theme 2.aesthetics 3.goal 4.strategy

theme

A factor that should be considered when using site-links is: 1.they are a useful tool when trying to boost your position in the search results 2.they can appear in different formats and are not always guaranteed to show 3.they can be used to direct users to the same content on a single landing page within your site 4.they are a useful tool to implement when you require images and specific page URL information to be displayed alongside ads

they can appear in different formats and are not always guaranteed to show

A developer is unable to access details through the AdWords interface. The most likely reason is: 1.they have 'API only' access to the account 2.AdWords is down for maintenance 3.a developer token has been reset 4.they have 'developer only' access to the account

they have 'API only' access to the account

Jane would like to increase CTR rates for her AdWords campaign, whilst still preserving the level of traffic to her website. The best way for Jane to do this is:

to implement the use of appropriate keyword matching options

A direct response advertiser selling TVs wants users to make an immediate purchase from his site upon clicking one of his ads. A keyword best practice for this advertiser is: 1.to use exact match keywords [review] and [compare] 2.to use negative match keywords -review and -compare 3.to use phrase match keywords "LCD TV" and "LED TV" 4.to use negative match keywords -buy and -purchase

to use negative match keywords -review and -compare

In order to see actual search queries which caused their ads to show, an advertiser would:

use the 'See search terms' options from the Keywords tab

The most appropriate way to test a modified application within AdWords API without interrupting or changing your AdWords campaign is to

use the API Sandbox The sandbox is a testing and development environment that replicates the functionality of the AdWords API web services.

Using negative keywords within your campaign: 1.could seriously limit the amount of relevant traffic you receive 2.can give you more visibility and higher costs 3.will prevent your ad appearing in response to a search that includes the keywords 4.will stop your ad from showing if the user includes plurals or synonyms

will prevent your ad appearing in response to a search that includes the keywords

Dynamic Search Ads might not be the best type of ad to run within your campaign if: 1.you sell a number of seasonal products and services 2.you are running a website that features daily deals 3.you are selling a variety of different products and services on your website 4.you sell a variety of products and services that regularly change

you are running a website that features daily deals

An advantage of using AdWords Editor is: 1.you can make changes to campaigns without having to have anything other than report access 2.proposed changes can be uploaded and then conflicts taken care of later 3.you can export a copy of the account and share archives and proposals with multiple users 4.changes can be made to account preferences offline

you can export a copy of the account and share archives and proposals with multiple users

A Quality Score is calculated every time:

your keyword matches a search query