Ambush Marketing and Sponsorship
Infomercial
Lengthy commercial resembling a television program
Slogan
Memorable phrase
Exclusive sponsorship rights
Contract agreement for sole provider of goods/services for a sport/event
Contract
Enforceable written agreement
Licensing
Agreement allowing one company to use another's trademarked property
Endorsement
Approval by a reputable external source
Sport/event entity
Athlete, team, league, or event on any level
Cross-promotion
Celebrity endorsing multiple products or products for another company
Licensee
Company manufacturing and selling products using trademarked property
Sponsor
Exchange money, goods, or services for public recognition
Guarantee
Fee paid by licensee to use trademarked property
Sponsorship
Financial or other support to an entity in exchange for exposure
Federal Trade Commission
Government agency enforcing antitrust laws and prohibiting unfair practices
Brand
Impressions and experiences associated with a company, good, or service
Services
Intangible activities performed by others for money
Tangible item
Item capable of being touched, smelled, tasted, seen, or heard
Branded product
Item featuring only the manufacturer's logo
Copyright
Legal protection of original works and intellectual properties
Logo
Name and/or symbol used by a business
Return on Investment
Net profit divided by investment, measure of ad/campaign success
Ambush marketing
Non-sponsoring business associating with an event to gain recognition
Branding
Ongoing decision-making process about the use of brands
Licensor
Organization or company holding rights to trademarked property
Advertising
Paid non-personal presentation of ideas, goods, or services
Royalties
Percentage of sales paid by licensee to licensor
Sport marketing
Planning and executing sports ideas, goods, and services to create exchanges
Retailing
Providing a product directly to the ultimate consumer
Letter of agreement
Short document outlining terms of arrangement between two parties
Testimonial
Statement by a user proclaiming benefits of a product
Trademarked property
Symbol, design, or word identifying a good or service
Partner
Term frequently used for sponsor
Image
The way something is viewed
Social media hijacking
Using someone else's social media to distribute own messages
Exploit the sponsorship
Utilize all promotional avenues to gain brand recognition
Celebrity endorser
Well-known person who promotes a good or service
