Analyzing the Audience Chapter 6

Attitude is

A frame of mind in favor of or opposed to a person, policy, belief, institution, etc.

Identification is

A process in which speakers seek to create a bond with the audience by emphasizing common values, goals, and experiences.

Demographic Audience Analysis is

Audience analysis that focuses on demographic factors such as age, gender, religion, sexual orientation, group membership, and racial, ethnic, or cultural background.

Situational Audience Analysis is

Audience analysis that focuses on situational factors such as the size of the audience, the physical setting for the speech, and the disposition of the audience toward the topic, the speaker, and the occasion.

Stereotyping is

Creating an oversimplified image of a particular group of people, usually by assuming that all members of the group are alike.

Audience-centeredness is

Keeping the audience foremost in mind at every step o speech preparation and presentation.

Open -Ended Questions

Questions that allow respondents to answer however they want.

Fixed-alternative questions is

Questions that offer a fixed choice between two or more alternatives.

Scale Questions is

Questions that require responses at fixed intervals along a scale of answers.

Egocentrism is

The tendency of people to be concerned above all with their own values, beliefs, and well-being.