Assignment 5 & 7 & 8 & 9 & 10-Media & Society
Which of the following examples of hypothetical player responses demonstrate effective product placement?
"That game made me want to have a Gatorade." "Get to the screen where the Pizza Hut sign is."
Why might a nonprofit organization consider a manufacturing cost of $20,000 for an advocacy game inexpensive?
Advertising spots in other media are far more expensive.
Which of the following is an example of product placement in video games?
A company's brand name is programmed permanently into the game.
The early switching network that went online in 1969, using computers at four different universities, was based on work commissioned by
ARPA
What network that went online in 1969 used Honeywell computers at multiple universities?
ARPAnet
Access to the Internet was at first limited to people who could connect to larger, centralized machines using
terminals
As a result of the specific requirements of the 1974 Federal Privacy Act,
Americans have become more concerned about privacy and security online.
Who founded Microsoft Corporation?
Bill Gates and Paul Allen
Which of the following are ways that individual Internet users can limit the spread of false information on the Internet?
Check a reputable website to determine if information is accurate before sharing it. Ignore messages that are sent by anonymous sources.
Which of the following statements about copyright protection on the Internet is true?
Copyright rules for material on the Internet are the same as for other media.
Which of the following statements about why game designers want product placements in their games are true?
Designers can engage in cross-promotion with advertisers, which is lucrative. Brand names add some realism to the games.
What was the first "full-service" electronic computer?
Eniac
results from spending too much time on social media and constantly having to be in self-presentation mode
Facebook Depression
Candy has a lot of Facebook friends, but she doesn't like to read posts from friends who are on vacation, at parties, or constantly talking about how awesome everything is. Candy is likely suffering from which of the following?
Facebook Envy
results from resenting the happiness of others on social media
Facebook envy
Launched in 2004, it was set up at Harvard University and became one of the three most-visited websites in the United States.
Facebook.com
Which of the following statements about brand-specific game websites are true?
Games can be played online. Games are sometimes downloadable.
Which of the following are contributions made by Charles Babbage?
He is known as the originator of the computer. His first computer used stored memory and punch cards for input and output.
How would failing to maintain network neutrality affect the value of the Internet to democracy?
If all sites were not equal, the political voices able to pay more would be far more likely to be heard.
Why do advertisers see games as much like magazines?
In both media, it is easy to target a very specific group.
Which of the following best explains the most negative aspect of the government having access to all electronic communication?
It can be destructive to our personal freedom and create a surveillance state.
Which of the following are true of the so-called smear forward?
It can have damaging real-world effects. It is an example of the negative side of the "double-edged sword" of technology.
The Web provides slacktivists with which important benefits?
It greatly reduces the costs of protesting. It enables people to act collectively even when they are physically apart.
Which of the following are ways in which blogging has helped society?
It has demanded more accountability from corporations and politicians and other powerful entities. It has empowered and given voice to those distrustful of or ignored by traditional media.
What major effect does cross-promotion have for both the game maker and the advertiser?
It increases the profit margins for both companies.
Launched in 2003, it became more popular than Friendster.
Myspace.com
Which of the following statements about online activism is true?
Online activism can successfully spur social and political action.
Why do privacy advocates say that cloud computing poses a privacy risk?
Personal data stored with the service can be stolen by a Web user who knows the necessary password.
Which of the following is true of President Trump's relationship with Twitter?
President Trump regularly uses Twitter to communicate with the public.
Which of the following statements about the current state of smartphones are true?
Smartphones have been outselling cell phones. Smartphones are more frequently used than other platforms for sending and receiving e-mail.
Which of the following characteristics about Twitter and Twitter posts (tweets) are accurate?
Some Twitter users have more than one million followers, or subscribers. Users can choose to tweet privately to a specific group or to provide open access. Breaking news is sometimes revealed on Twitter before it appears on national media.
The Apple II was developed by
Steve Jobs and Stephen Wozniak.
Which of the following provided the most significant evidence that privacy advocates were right to be concerned about IoT?
TV sets secretly collecting owners' viewing information and selling it to advertisers
ARPA was established in response to which of the following?
The Soviet Union launched the first human-constructed satellite and put the scientific supremacy of the U.S. into question.
Which of the following are true of loot boxes?
The U.S. Federal Trade Commission is investigating them. They are in-game treasure chests that can only be opened through gameplay or after paying real money. Belgium and the Netherlands have deemed them a form of illegal gambling.
Which of the following statements best explains binary code's historic significance for the digital computer?
The first electronic digital computer reduced information to binary code for storage and manipulation.
Why are advocacy games a good choice for nonprofits?
The interactivity forces users to think. They are relatively inexpensive. They are "sticky" like other games, and the message is reinforced with each play.
Which of the following examples are freemiums?
The player can buy special privileges with actual cash. The player can obtain virtual goods after watching a commercial. The player can use a brand-name product that is part of the game to gain special skills or attributes.
Which of the following developments took place in the 1970s?
The term "the Internet" was introduced. The first e-mail program was created.
Which of the following statements are true of smartphones?
They make connecting to the Internet more convenient. About 90% of all U.S. households owns at least one smartphone. They have apps, which take users straight to their desired content.
The purpose of a brand-specific game site is
To promote a product in a fun way
Launched in 2006, it is designed for "micro-blogging."
Which of the following statements about privacy of communication on the Internet are true?
U.S. government agencies infiltrate private communications and track our online activity to thwart terrorism. The 1986 Electronic Communication Privacy Act is designed to protect the privacy of communication on the Internet.
What was the first successful commercial computer, which was used by the U.S. Census Bureau?
UNIVAC
Why do some advertisers choose video games for their campaigns?
Video games have audiences in almost every demographic.
If your computer has spyware, what are two ways it can affect your privacy?
You may see unwanted pop-up ads when you are online. Your click stream can be tracked by third parties.
Charles Babbage created designs for
a computer that used stored memory.
Which of the following games would be considered an advocacy game?
a game that teaches children how to choose healthy foods
According to psychologist John Cacioppo, people are lonelier when
a greater proportion of their interactions are online.
A false, damaging story about a person or organization that is spread through e-mail and the Internet is known as
a smear forward
Cookies allow websites to
add an identifying code to a user's hard drive.
One component of the Apple II's success was its
advanced sound and image applications.
The qualities of freedom and self-governance seen in the Internet and social media have led many to celebrate them as a technological solution to which key issues?
an increasing disenchantment with politics lack of citizen participation in the political process
When new and existing content is combined on the Internet to create newer material, it is difficult to determine
authorship
Code made up of the digits 1 and 0 is called ______ code.
binary
has more of a personal touch
blogging
is agile
blogging
is more considering of a citizens actions
blogging
Which of the following are ways in which someone can decrease their feelings of social isolation, according to psychologist John Cacioppo?
by increasing their proportion of face-to-face interactions by using social media as a tool to increase meaningful, face-to-face contact
The Internet is primarily available to people who
can afford a computer and an Internet connection.
The widening of the information gap will fuel the knowledge gap, which separates
citizens who are better informed from citizens who are less informed.
Launched in 1995, it is credited with giving rise to social networking sites.
classmates.com
A user's ______ reveals every link the user clicks and every keystroke a user makes while on the Internet.
click stream
The definition of dataveillance is the
collection and distillation of consumer data.
A blog is an online journal that
comments on the news or any of a variety of topics of interest.
What elements of the switching network envisioned by Paul Baran would enable all types of computers to communicate with each other?
common communication rules and computer languages
When the World Wide Web launched, there were more than 1.1 million hosts. Hosts are
computers linking individual personal computer users to the Internet.
Which term refers to the practice used by video-game makers and advertisers in promoting each other's products?
cross-promotion
ARPA was established to
develop and manage research related to defense
Dataveillance is pervasive because every activity a user conducts online can be
digitally tracked
What is encryption?
electronic coding or masking of information that can be deciphered only with the decrypting key
The 1986 Electronic Communication Privacy Act guarantees the privacy of
In the Internet of Things (IoT),
everyday objects have built-in network connectivity.
Radio is still the main medium people use to consume audio content.
false
True or false: Today social networking in the United States is found on just three enormously successful sites: Facebook, Twitter, and LinkedIn.
false
The mobilization of a mass group of individuals by means of communications technology to meet at a moment's notice for a specific purpose or action is known as
flash mob
What qualities of the Internet and social media are often celebrated as encouraging democratic involvement and participation?
freedom providing greater knowledge to more people self-governance
One goal of computer experts who worked to develop the Internet was to
gain access to the powerful computers beginning to become available.
The digital divide refers to communities that
have less access to the internet than others
Which of the following best defines loot boxes?
in-game mystery treasure chests that can be opened through gameplay or paying money
Although wealthy people and corporations own most mass communication media,
individual users can be mass communicators on the Internet.
What is the number one news source for the majority of Americans?
internet
The main purpose of RFID chips for retailers is
inventory control
An advocacy game
is a way for nonprofit organizations to spread their messages.
What qualities of the integrated circuit made the production of affordable personal computers possible?
lack of heat small size
Which of the following types of households most commonly fall on the side of the digital divide with less Internet usage?
less-educated
Because all information on the Internet is ______, augmented reality can compromise personal privacy.
linkable
Which of the following are examples of municipal broadband?
local public libraries that allow patrons to use computers with Internet access city-funded kiosks that offer people free WiFi
Critics of the information gap suggest it results from the failure of ______ to provide important information to all people.
media
Low-cost broadband offered by cities and towns in the United States to its citizens is known as
municipal broadband.
The idea that the Internet should be free flowing, with equal carriage over phone and cable lines for all websites, is called
network neutrality.
Media critics believe that the Internet will be no more of a tool for increased democracy than traditional media have been because
new media will face the same constraints that have shaped traditional media.
In contrast to traditional newspapers and magazines, blogs give voice to
new opinions and interests
The Layar program in smartphones enables visual images to be linked instantly to
online information
By licensing software called a(n) ______ system, Microsoft played a role in the early development of personal computers.
operating
Privacy advocates believe that the ideal way to deal with online privacy issues and websites' collection and dissemination of personal data is to have users choose whether or not to
opt-in
The 2012 "Consumer Privacy Bill of Rights" suggested sites place a "do not track" button on their Web pages. This type of provision is an example of
opt-out
What was the development that expanded the Internet from business and educational institutions to virtually anyone, anytime?
personal computers (PCs)
Which of the following are among the four main ways advertisers use games to reach their targeted audiences?
product placement freemium games advergaming
An important issue concerning privacy and the Internet is the need to ______ private communication.
protect
Copyright protection on the Internet is designed to
protect the author and ensure appropriate compensation.
The use of radio frequency identification chips (microchips that transmit a radio signal) in retail products
raises privacy concerns. offers lower labor costs to retailers.
The Digital Millennium Copyright Act (1998) does which of the following?
requires music webcasters to pay licensing fees to record companies makes it a crime to bypass antipiracy measures in commercial software
If a computer on a switching network becomes unavailable, destination information embedded in messages sent on the system allow messages to be instantly
rerouted
Which of the following replaced vacuum tubes as computer processors?
semiconductors
Individually inspired online activism is derogatorily called
slacktivism.
In 2009, e-mail was surpassed by ______ as the most common and fastest-growing application of the Internet.
social network sites
A person or organization who is negatively affected by lies spread on the Internet can
sue for libel or fraud.
Copyright law is difficult to enforce on the Internet because Internet content is not
tangible
What is the name of the act passed by the U.S. Congress in 1998 to bring U.S. copyright law into compliance with World Intellectual Property Organization law?
the Digital Millennium Copyright Act
Opponents of Internet control believe that
the Internet is a democratic medium. anonymity protects Internet users' freedom of expression.
Proponents of Internet control believe that
the anonymity of Internet users can lead to abuse of the medium.
Advergaming is a form of video-game advertising in which
the brand itself becomes the game.
Critics who argue the Internet will be no more of an asset to democracy than have been radio and television point to what as evidence?
the endless battles to keep the Internet open and free
The 1974 Federal Privacy Act restricts ______ from collecting and distributing personal information.
the government
Other than the digital technology, what makes a blog different from a newsletter or a person speaking on a street corner?
the potential for mass communication
One of the two main issues concerning the Internet, social media, and freedom of expression is
the potential to make the First Amendment a reality for more people.
The disparity between people who have communication technology and people who do not is called
the technology gap
Which of the following is commonly referred to as spyware?
third-party cookies
has more of an objective tone
traditional media
is structured and regimeted
traditional media
Many researchers and scientists dispute the story that the Internet was built to protect national security in case of a nuclear attack.
true
True or false: According to the 1986 Electronic Communication Privacy Act, if the government wants access to your e-mails, it must secure permission just as it would for a telephone wiretap.
true
True or false: Americans are more likely to see an individual's cell-phone video of a cursing politician on a blog than a journalist's report of the same story on the nightly news.
true
The use and misuse of private, personal information that is ______ is an important Internet privacy issue.
willingly provided by users
Which of the following are concerns critics have of AI (artificial intelligence) songwriting?
-AI songwriting will produce more of the same music we already have. -AI songwriting will destroy artistry in songwriting.
Which of the following are characteristics of radio after the introduction of television?
-it is more personal and no longer characterized by big networks-it is specialized, with different formats for different stations
`Because of persistence of vision, if photographic frames are moved at ______ frames a second, people perceive them as actually in motion.
24
People who favor information-based radio, such as news and sports, typically choose to listen to ______ radio.
AM
Which of the following are true of the process of proposing a new network show and the decision to produce?
About 4,000 new television series are proposed each year. Pilots cost between $2 million for a 30-minute show to $5.5 million for an hour-long show.
How did Apple's strategy for selling music online through its iTunes Music Store succeed when previous attempts for industry-approved downloading had failed?
Apple sold individual songs for as little as 99 cents.
Which of the following statements about artists and the Internet are true?
Artists are connecting directly with listeners and not relying on record labels or radio. Musicians are using the Internet to produce, distribute, and promote their own music.
When the first films were viewed by audiences, they reacted as if the images on the screen were tangible and real. Which of the following best explains this reaction?
Audience members were not film literate.
______ is space on the wires for bringing content into your home, while ______ refers to a channel with broad information-carrying capacity.
Bandwidth; broadband
Which of the following best describes how conglomerates in the music business affect the quality of music?
Big businesses are less likely to take risks, resulting in a lack of new ideas in the music they produce.
Which of the following are true of binge watching?
Binge watching refers to viewing five or more episodes of a series in one sitting. More than 70% of TV viewers admit to binge watching.
Which of the following best explains why the business arrangement between networks and affiliates has changed?
Cable television has taken market share away from the networks.
Which of the following are true of catalog albums?
Catalog albums are those that are more than 18 months old. Sales of catalog albums help keep the music industry afloat.
Which of the following are true of the U.S. film industry of the 1910s and 1920s?
Companies such as Paramount and the Fox Film Company were formed by several independents joining together. The Hollywood studio system had the advantage of longer shooting seasons. By the mid-1920s more than 350,000 were making their living in film production.
Which of the following was largely responsible for the international spread of American movies in the early 20th century?
War in Europe halted European film production but not the demand for movies.
How is Web radio different from traditional radio?
Web radio can offer more information with the broadcast, such as lyrics or artists' biographies.
Which of the following statements about digital recording are true?
When replayed at the proper speed, the sound is clean and clear. Sound is converted in a computerized translation process.
Why did television flourish in the 1950s?
Technical standards were put in place. New television stations were established. Advertisers were enthusiastic about the medium.
Which of the following statements about television as an advertising medium are true?
Television advertising accounts for about 40% of all ad spending in the United States. Television advertising is influential and effective.
Which of the following is the immensely popular MMORPG that has more than 10 million subscribers?
World of Warcraft
Traditionally, when local television network affiliates carried a network program, they
were compensated for airing the program, and they kept the revenue from commercials from local advertisers.
Which of the following statements about the Motion Picture Patents Company (the Trust) are correct?
The MPPC made and enforced rules about the length and look of movies. Anyone who wanted to make or exhibit a movie needed the permission of the Trust. It was a group of 10 companies that controlled the patents to virtually all filmmaking and exhibition equipment.
Which of the following are true of P2P?
The Supreme Court has ruled that P2P software encouraged copyright infringement and made its makers liable. Users of P2P can visit a constantly changing network of machines through which file sharing can occur.
Why has the average video-game player become more likely to play on multiple video-game platforms?
The average gamer has grown up using multiple video-game technologies. The distinction between video games' underlying technologies has diminished.
Which of the following statements about the Lumière brothers is not correct?
The brothers recognized the potential social impact of film and showed their motion pictures for free to the masses.
For what specific reason is the number of American subscribers of Sirius XM Radio via DARS expected to grow?
The company has arrangements with every major U.S. carmaker to offer its receivers as a factory-installed option.
Which of the following statements about the Hollywood scandals of the early 1920s and subsequent reactions are correct?
The mysterious 1922 deaths of actor Wallace Reid and director William Desmond Taylor fanned rumors about sex and drugs in Hollywood. Comedian Fatty Arbuckle had one legal problem hushed up and another that involved a charge of manslaughter. One scandal involved "America's sweetheart," Mary Pickford, who after her divorce quickly married Douglas Fairbanks, also recently divorced
Which of the following describe broadcasters' prevailing views about inaccurate ratings?
They believe Nielsen metrics are a relic from an earlier time. They believe the Nielsen metrics do not show a program's true performance.
What nongame features do many of today's console systems offer?
They can play and stream movies in HD. They play music CDs. They allow Internet access.
What is it about games such as Call of Duty and Grand Theft Auto that make them "franchise titles"?
They have numerous successful sequels.
In which of the following ways did disc jockeys "desegregate" music in the 1950s?
They took a "color-deaf" approach to introducing music by African American artists to listeners.
Which of the following companies were part of the Hollywood studio system that developed in defiance of Edison's Motion Picture Patents Company during the 1910s?
Triangle Company Paramount Universal
Which of the following are true of how game players use today's consoles?
Users often spend more time with online video and music than on playing games. When not playing games, players use consoles to listen to music, watch movies, watch TV, and watch live content.
Which of the following statements accurately describe the ultimate impact of Thomas Edison's Motion Picture Patents Company (the Trust)?
D. W. Griffith and other filmmakers established independent companies in defiance of the Trust. Companies formed in defiance of the Trust moved to California. The Trust had the unintended effect of ultimately helping establish the Hollywood studio system
Who among the following were broadcast journalists who famously covered major political conventions in 1956?
David Brinkley and Chet Huntley
Which of the following statements about movies and their audiences in the 1930s are correct?
Double features offered welcome relief to cash-strapped moviegoers during the Great Depression. B-movies, typically made for less money than the Hollywood blockbusters they accompanied, rounded out the program in a double feature. By the end of the 1930s, Hollywood was turning out 500 movies a year.
Which of the following are true of video game streaming?
Even the most graphic-heavy AAA games can be streamed seamlessly. Games can be streamed on any device. Streaming is made possible by cloud computing.
Which of the following reasons contribute to the video-game industry's continued reliance on sequels and licensing?
Half of all new games fail. Production, promotion, and distribution costs are soaring. Most of the top selling video and computer games are franchise sequels or licensed titles.
Which of the following statements about Will H. Hays and the Motion Picture Producers and Distributors of America (MPPDA) is not correct
Hays had extensive experience in Hollywood that made him uniquely qualified to head the MPPDA
Which of the following best explains why there is no agreement regarding which film was the first sound film?
Historians cannot decide what qualifies as a sound film.
Which of the following are examples of premium cable series?
Homeland Game Of Thrones
Which of the following statements about Thomas Edison is not accurate?
Interested in expanding film as a medium, Edison acted as a mentor, nurturing young talents such as D. W. Griffith.
Consistently falling record industry sales are blamed on ______ by the recording industry but on ______ by many music critics.
Internet piracy; superficial, disposable music
In which of the following ways did the Recording Industry Association of America (RIAA) initially respond to the development of MP3?
It developed its own "secure" Internet technology.
In which of the following ways has television changed society?
It has changed the way we relate to movies, books, and radio. It has changed the way we organize furniture in our homes. It has shaped the ways in which we understand the Internet.
Which of the following are true of stream ripping?
It is a form of piracy. It involves saving streamed media on a file on a personal device to be accessed locally. The major recording labels have joined forces to challenge the legality of the practice.
Which of the following accurately characterize the impact of sound on the movies?
It made possible new genres such as musicals. Film production became much more complicated and expensive. Actors and actresses had to really act, not just mouth lines.
How did radio change its focus after television arrived?
It went from being nationally oriented to locally oriented.
Which of the following emerged in response to automated playlists and "the homogenization of the FM band"?
LPFM, consisting of nonprofit community radio stations with a reach of only a few miles
How is the relationship between networks affiliates changing today?
Local stations must pay networks to be affiliates.
Next to Thomas Edison, the most important figures in the initial development of film as a popular medium were the ______ brothers, French mechanics whose father owned a factory that produced photographic plates.
Lumière
Which of the following best describes convergence as it relates to the video-game industry?
Major game companies design their systems to handle multiple media, including video games and Internet and movie capabilities.
Why did John F. Kennedy's FCC chair Newton Minow refer to television as a vast wasteland?
Minow felt television offered little substance.
Which of the following is true of the relationship between the music industry and technologies such as smartphones and tablets?
More than half of all streaming music listening is mobile—using devices like smartphones and tablets. Smartphones and tablets, like radio, are distinguished by their portability.
Which of the following is true of smartphones as a game technology?
Ninety percent of all U.S. smartphone users play games on their devices.
Which of the following statements about the recording industry is true?
Only one of the three most powerful recording companies is U.S.-owned.
Established by Thomas Edison in 1908, the Motion Picture ______ Company (MPPC), often called simply the ______, was a group of 10 companies under Edison's control.
Patents; Trust
Which of the following statements about the kinetoscope is not correct?
Recognizing the importance of the kinetoscope to technology and society, Edison made it available to the public free of charge.
Which of the following are the major recording companies that together control 63% of the global recorded music market?
Sony Universal Warner Music
Which of the following are true of the market for virtual reality games?
Sony's Playstation VR and Microsoft's Scorpio are two virtual reality game systems. Eight percent of U.S. households already own a VR gaming device. Americans' comfort with technology has been a key factor behind the early growth of virtual reality games
Which of the following is predicted for the future of console gaming?
Streaming technology is bringing console gaming to an end.
Which of the following are reasons that video games are becoming more expensive to produce?
Writers and programmers can demand more money once their games gain popularity. Games cost much more to promote today. The production technology itself has become more sophisticated and expensive.
Which of the following is an example of a stripped show?
a first-run syndicated show that airs Monday through Friday at 5:30 p.m.
Which of the following was a primary reason for the success of the film industry in the early 20th century?
a growing audience of new city dwellers with expendable income
Which of the following was needed to view and enjoy movies in the early 20th century?
a nickel
What important change to ratings systems have many broadcasters demanded, in order to present a fuller picture of a show's total audience?
accounting for multiplatform and nonlinear TV viewing
Satellite radio's main effect on the radio networks is that it has
allowed music and other forms of radio content to be distributed quite inexpensively to thousands of stations.
An MMORPG is
an online role-playing game that can be played by a vast number of people.
Edward R. Murrow is best known as a(n)
broadcast journalist with CBS.
Which of the following represent new competition that exists for companies that sell home game systems?
cable providers and online gaming
What are casual games?
classic games most often played in spurts and accommodated by small-screen devices
Americans who listen to podcasts on every month tend to be
comfortable with advertising. loyal to their chosen podcast. young.
Which of the following are reasons for à la carte pricing in cable television?
complaints concerning offensive content rising cable prices
Under the system of operation known as vertical integration, the big movie studios in the 1930s
controlled movies from shooting to screening, guaranteeing their distribution and an audience. produced their own films, distributed them through their own outlets, and exhibited them in their own theaters
Before the 1950s, the work of African American musicians had to be ______ by white artists before it would be aired on the radio.
covered
The recording and radio industries went from analog to ______ recording in the 1970s.
digital
Despite European demand for movies during the war-torn years of 1914-1915, European audiences continued to reject American films.
false
Understanding the language and culture of film, such as how images and sound work together to create meaning, is known as being
film literate.
Virtual reality games are those that
generate an imaginary environment, simulating players' physical presence there.
The most successful streaming service is platform agnostic, meaning
it is available on just about every new digital device.
The Motion Picture Production Code (MPPC) did which of the following?
limited bedroom scenes to married couples and ruled out scenes that ridiculed public officials or religious leaders enforced its rules by imposing a fine of $25,000 forbade the use of profanity, as well as a number of words ranging from "God" to "nuts
The term "persistence of vision" refers to the fact that
objects in pictures, when viewed in a rapid sequence, appear to be moving.
The broadcast industry term for syndicated content that originally aired on a network is
off-network programs
Total annual billings for television make up more than _______ of all U.S. ad spending.
one-third
In addition to content, syndicators can provide entire formats to local stations, meaning the station
only needs to insert the local commercials.
Which of the following motivates companies to pursue syndication?
potentially huge profits
In many cases, a network has an idea for a new program and asks a proven ______ to propose a show based on that idea.
producer
The importation of distant telecommunication signals accomplished which of the following?
provided access to a wider variety of programming
The average American today watches
television for more than 32 hours a week.
Which law passed in 1967 united educational stations into one network?
the Public Broadcasting Act
What most attracts audiences to cable television?
the amount and diversity of programming
Despite Hollywood's triumphs in the 1930s, the end of the decade brought bad news for the film industry, including which of the following?
the first public broadcast of a television program by RCA in 1939 the Justice Department's vertical integration suit in 1938
What major event happened in Hollywood during the period 1926-1928?
the introduction of films featuring sound
Which of the following is not a contender for the title of "first sound film"?
the kiss
What had generated great moral outcry in 1896, well before a slew of scandals rocked Hollywood in the 1920s?
the on-screen kiss in The Kiss
Which of the following statements about today's radio audience is true?
time spent listening has been declining
Which of the following best explains why console systems added extra features?
to remain competitive
One of the major effects of deregulation on radio was
very limited local programming on radio stations around the United States.
