Attitudes Determine Behavior

La Piere

Asians going to be served in restaurants or not

Theory of Reasoned Action (Fishbein & Ajzen)

Beliefs about consequences of behavior + Evaluation of consequence of behavior ->Attitude about behavior->Intention-> Behavior Then: Opinions of referent others + Motivation to comply->Subjective norms-> Intention-> behavior

Attitude Strength

Direct personal experience Attitude extremity Attitude importance Attitude Accessibility

Example of Theory of reason

Girl thinking about abortion would be + toward abortion but thinks about how bad it is in society-not norm and doesn't go through w/ it

Self-Monitoring

High in Self-Monitoring (conform) Low in Self-Monitoring (Don't)

Attitude Specificity

Measuring attitude to behavior will get realistic outcome unlike measuring attitude to object

Response to study

Situational Factors Self-Monitoring Attitude Specificity Attitude Strength

Situational Factors

Situational Norms High versus Low Normative Constraint Situations