Attitudes Determine Behavior
La Piere
Asians going to be served in restaurants or not
Theory of Reasoned Action (Fishbein & Ajzen)
Beliefs about consequences of behavior + Evaluation of consequence of behavior ->Attitude about behavior->Intention-> Behavior Then: Opinions of referent others + Motivation to comply->Subjective norms-> Intention-> behavior
Attitude Strength
Direct personal experience Attitude extremity Attitude importance Attitude Accessibility
Example of Theory of reason
Girl thinking about abortion would be + toward abortion but thinks about how bad it is in society-not norm and doesn't go through w/ it
Self-Monitoring
High in Self-Monitoring (conform) Low in Self-Monitoring (Don't)
Attitude Specificity
Measuring attitude to behavior will get realistic outcome unlike measuring attitude to object
Response to study
Situational Factors Self-Monitoring Attitude Specificity Attitude Strength
Situational Factors
Situational Norms High versus Low Normative Constraint Situations
