BCOM ch 14 SB

To maintain audience interest, stories used in business presentations should typically last

30 to 60 seconds

In general, you should not open a business presentation with

A joke.

Which two of the following are key strategies when creating slides for business presentations?

Avoid making the slides too complicated. Make sure that the slide design is easy to process.

True or false: A fatal error in a business presentation is to present evidence but leave out central positions.

True

True or false: In business presentations, key messages should be written to appeal to everyone in the audience.

False

When writing a speech, what is the most vital question to consider?

How will the audience benefit from what I am proposing?

Why is using a story line approach in business presentations effective? (Choose every correct answer.)

It creates an emotional connection for audience members. It helps audience members better remember the presented information.

What is the purpose of the resolution component of a story used for a business presentation?

It provides a solution to the challenges in the story.

Which of the following statements are true about a positioning statement in business presentations?

It should ideally be limited to one or two sentences. It shows how the message will be valuable to the audience.

When professionals with hub MVSs listen to business presentations, they respond best to which of the following? (Choose every correct answer.)

Language that presents several options Presentations that hold clear business logic

Which of the following methods is an approach to business communications designed to help presenters not make the mistake of presenting evidence without first stating a central position?

PREP

Mei wants to include the history of her company in her business presentation. Which two of the following steps should she take?

Relate the history to the audience's needs. Keep the description brief.

What is a guideline for the effective use of electronic slides in a business presentation?

Show no more than one slide for every minute or two of a presentation.

Which statement about audience concerns is true?

Speakers can prepare for audience concerns by considering them beforehand.

When telling an engaging story, which of the following should the speaker be aware of?

The audience expects the speaker to get to the point quickly. The audience's patience is limited.

Which of the following should be verified when reviewing a business presentation?

The electronic slides have been proofread. Supplementary materials are well prepared. Related technology is in working order.

Which of the following criteria are part of the FAIR test? (Choose every correct answer.)

The presentation is factually correct. Your real motives in making the presentation are accessible.

What are traits of messages that are most likely to gain the attention of listeners?

They are formed around the listeners' interests. They are delivered by a reliable source.

How do listeners typically respond when a speaker uses stories as part of a business presentation? (Choose every correct answer.)

They gain more knowledge. They pay more attention.

Which of the following describes the effect of good visual aids on a presentation?

They significantly improve the effectiveness of the presentation.

True or false: Poorly designed electronic slides can have a negative impact on the effectiveness of business presentations.

True

Sam is going to give a presentation on convection ovens. Which of the following is the most important question she needs to ask herself to guide her through planning the presentation?

Why does the audience care about convection ovens?

The review section of a business presentation contains which of the following?

a brief summary of the key messages a call to action

Karee opens her presentation about factory safety protocols by telling a story about a time several workers narrowly missed serious injury thanks to safety training they had received just weeks before. What type of attention-getter is Karee using?

a vivid example

Which of the following are used as support material for business presentations?

analogies relevant professional experiences statistics

Which kinds of appeals should be made when giving speeches and presentations?

analytical emotional

If a hypothetical story is used in a business presentation, the story should be which of the following? (Choose every correct answer.)

applicable believable

In general, ______ learners believe that emotion is best conveyed through voice.

auditory

Which of the following are different learning styles that audience members may have?

auditory kinesthetic visual

In a business presentation, the content of any slide should

be easy to read and understand.

Which of the following types of formatting should be used to highlight key information and data?

bold italics

During a business presentation, professionals with green MVSs primarily appreciate which of the following?

clear-cut language factual data

The views you provide in a business speech are essentially attempts to convince audience members to

commit to some type of risk.

The goal of the review in a business presentation is to

compel audience members to consider taking specific actions.

In a business presentation, the positioning statement is intended to convince the audience to

concentrate on the whole presentation.

Which of the following are applications of the AIM planning process in presentations and speeches?

conducting an analysis of the presentation's listeners highlighting topic-related conclusions including supporting points to the key ideas

In business communication, professionals with blue MVSs respond to logic that

considers the whole.

Which of the following is the most critical factor in a successful presentation?

content development

Professionals with red MVSs respond most strongly to which two of the following aspects of a presentation?

discussing immediate goals remaining focused on key points

Which three of the following types of attention-getters are the most effective?

dramatic demonstrations rhetorical questions testimonials

Ideally, stories used in business presentations should be which of the following? (Choose every correct answer.)

drawn from real life honest factual

Compared to written proposals, speeches and presentations are better suited to capitalize on Blank______ appeals.

emotional

The beginning of a presentation is the time when audience members

form an opinion about the speaker.

What should the preview of a speech accomplish? (Choose every correct answer.)

highlight the value of the speech to the audience attract the attention of the audience

In a business presentation, slides should have which of the following characteristics?

highlighting of key data highly legible font size

Audience members typically decide which of the following during the preview of a presentation?

if they are willing to act on what they hear if they will pay attention and listen to the presentation if they think they have something to gain from the presentation

In business presentations, the rationale for using stories is to

illustrate a point.

Powerful images on electronic slides for a business presentation

improve the effectiveness of communication. increase the emotional impact.

Using stories in business presentations can increase a speaker's

influence.

Which of the following are aspects of the AIM planning process? (Choose every correct answer.)

information audience message

If you use a joke in the opening of a business presentation, it should be linked to the

key message.

In a business presentation, the presenter's views are the

key messages of the presentation.

Which type of learner responds best to participation-focused presentations?

kinesthetic

Professionals with green MVSs respond best to presentations that

offer all relevant facts. describe conclusions carefully and objectively.

If you want to appeal to a professional with a hub MVS, you should focus on which two of the following?

option-oriented language benefits to clients and customers

Which of the following people can help with designing electronic slides used in important business presentations? (Choose every correct answer.)

outside professionals public relations experts in-house specialists

The structure of a presentation includes which three of the following elements?

preview view review

When writing a presentation for clients and customers, you should primarily focus on influencing which two of the following groups? (Choose every correct answer.)

prospects for future business key decision makers

When interacting with the audience during a presentation, you need to be able to

reply quickly to questions asked by audience members.

Stories in business presentations generally contain which of the following? (Choose every correct answer.)

resolution setting plot

When audiences hear stories as part of a business presentation, they

retain information included in stories. are more likely to act based on what they hear.

In a business presentation, the entertainment value of a story is

secondary to the information value.

Electronic slides should Blank______ a business presentation.

serve simply as an aid to

Which of the following would generally have low effectiveness in the opening of a business presentation?

sharing a large set of statistical data

Ideally, the focal point of the audience during a business presentation should be the

speaker.

Which of the following is done twice as part of the PREP method for a presentation?

stating a position

Which of the following are steps of the PREP method for a business presentation? (Choose every correct answer.)

stating a position providing an example

Which of the following types of supporting material would likely be the most effective for audience members who are professionals with green MVSs?

statistics

You should arrange the slides that you use in a business presentation to create a

story line.

Which of the following are fundamental to any successful presentation?

structure well-formed content

The overview statement provides a summary of the

takeaway messages.

When two or three key messages are developed for a presentation, they should be

the focus of the presentation.

The first step of the AIM planning process may be difficult for a business presentation because you may not know

the makeup of the audience.

Which of the following elements of a speech are part of the preview?

the positioning statement the overview the attention-getter

When listening to a business presentation, professionals with blue MVSs respond particularly well to which of the following?

the use of "we" language business relationship discussions

Speeches that are highlighted by slides full of illustrations appeal in particular to Blank______ learners.

visual

Which of the following are the main goals of a business speech attention-getter? (Select all that apply.)

to engage audience members emotionally to get audience members to consider the presented ideas

Which two of the following describe the purpose of using charts and diagrams in a business presentation?

to maintain the attention of the audience to aid audience understanding

Which of the following can weaken a message presented during a business presentation with slides? (Choose every correct answer.)

too many images images not related to the message low-resolution images

What is the first step in the AIM planning process?

understanding the needs of your audience

Which of the following can help improve the overall design of electronic slides used in business presentations? (Choose every correct answer.)

using a design expert when possible focusing on key information developing simple charts and diagrams

The longest part of a presentation is the

view.

When preparing a speech about a business product, what should you find out about your audience? (Choose every correct answer.)

what they know about the product the source of their information about the product

During a business presentation, audience members should be able to understand the information on slides

within a few seconds.

An overview statement should be

written in conversational language. up to three sentences long.

True or false: When developing a presentation about a new product, you should plan to spend more time giving information about the product if the audience is unfamiliar with it.

True

What are some recommendations concerning the use of support material for a business presentation?

Avoid overwhelming listeners with support material Have additional support material ready in case you need it. Provide only strong support material.

When creating electronic slides for a business presentation, you should make sure that the data and ideas they present are

as simple and clear as possible.

Which of the following is an effective use of charts and diagrams on slides during presentations?

making complicated data relationships more understandable.

Which of the following type of support material would likely be the most effective for audience members with blue MVSs?

personal stories

When giving an internal presentation, you should focus your presentation primarily on

persons who have the ability to put your ideas into action.

The communication style of a professional with a red MVS focuses on which of the following?

results-oriented logic action-focused language