BCOOM chapter 12

Which of the following are formatting guidelines for any kind of chart?

Avoid unusual fonts. Make sure all text is horizontal. Avoid using many bright colors.

Which of the following conditions are met when a chart provides readers with sufficient information?

Data values are provided at each point on the chart as needed. Readers can quickly grasp the meaning of what the chart is showing. The units of measurement are clearly labeled.

Which of the following guidelines for various types of charts is correct?

The slices in a pie chart should complete a whole (add up to 100%).

Which of the following statements are true for most surveys?

The survey should be short.

What is the main concern when using white papers in research?

They tend to be biased.

Personal biases sometimes cause a researcher to do which of the following?

interpret data incorrectly ask the wrong questions collect only data that supports the researcher's biases

Why should the following survey question for the customer of a bank be rewritten? "How satisfied were you with our customer service and the interest rate we offer? (very satisfied, somewhat satisfied, somewhat unsatisfied, very unsatisfied)"

it is asking about more than one idea

Who generally makes the request for research in the workplace?

managers clients

Which of the following are resources for business research offered by most libraries?

online databases business periodicals scholarly journals

A survey would provide a relatively easy way to obtain information from which of the following groups

people who participate in an online forum created a specific professional group . people who have purchased your product people who work for the same company as you do

Charts are useful for

presenting complex data in a simple format. communicating numerical data. presenting a memorable visual image

which of the following statements about lengthy surveys are true

respondents who are paid are more careful in completing them they commonly are left incomplete by impatient respondents

To develop primary research skills for business communications, you should study

statistical and quantitative analysis. spreadsheet software.

Typically, numerical information is most effectively presented through which two of the following?

tables charts

In general, a consumer research survey should

take no longer than 5 minutes to complete Contain fewer than 5 or 6 questions

To define research problems, the project's stated goals should be

targeted specific achievable

If a survey question addresses more than one idea,

the respondent is likely to become confused. the results cannot be properly analyzed.

When creating a chart, you should consider the five most important elements, including

the sufficiency of the information. the descriptiveness of the title. how easily a reader can process the information.

Which of the following statements are true for most surveys

the survey should be short

what are some advantages of online surveys

the surveys can reach a very large number of respondents they are generally readily available to survey responders the data can be downloaded automatically into a spreadsheet

which of the following statements is true about leading questions in a survey

they manipulate participants into responding in a preferred way

Because people use business reports to make high-stakes decisions the research should be

thorough and careful based on data gathered over weeks, months, or even years, if necessary

True or false: A university library is an excellent resource when researching a business topic that requires access to expensive company and industry reports.

true

an important way of developing survey research skills is by conducting actual surveys

true

when planning a research-based business report, you should talk with decision makers to

understand their main business goals determine what they expect from the report find out what they want the research to accomplish

Labels and legends on a chart should indicate

what is being measured. what units of measurement are depicted.

When presenting an audience with charts and tables and other numerical information, which of the following should be your primary concern?

Emphasizing the message that you want the audience to remember

What are two reasons why studying statistical analysis is useful in the field of business communication?

It helps prevent inaccurate results during the analysis of survey data. It helps the researcher avoid skewing the results to accommodate preconceived ideas and biases.

Which of the following are advantages of secondary research in preparing a business report?

It is usually less time-consuming. It usually costs less than primary research. It provides access to more sources of information.

Which statements about workplace research projects are true?

Many companies have guidelines for using secondary research. Requests for research typically come from managers or clients. You usually have some ability to define the scope of your research project.

Which of the following conditions are met when a chart provides readers with sufficient information?

Readers can quickly grasp the meaning of what the chart is showing. Data values are provided at each point on the chart as needed. The units of measurement are clearly labeled.

What are recommended practices for documenting your research sources?

Record documentation systematically to avoid providing an incorrect source. Make documentation records immediately rather than going back later to find sources again.

Tiffany was given a research paper assignment in her class. She had two months to complete the assignment but was eager to get started. She picked her topic that afternoon, spent the next two days researching, then began writing. Which of the following should Tiffany have done?

She should have spent more time considering her options for a research topic.

Which of the following statements about numerical information in business are correct?

Some management experts consider communicating with numbers to be a core competency. Business operating expenses, budgets, and customer behavior are expressed with numbers.

An important way of developing survey research skills is by conducting actual surveys

TRUE

Which of the following statements about business presentations using numerical data are generally true?

The main message in such presentations will likely not be numerical. Most audiences will not remember a lot of statistics.

What is the central element that makes a chart effective and interesting?

The message that the chart conveys

In preparing a business report based on research, the first step is to ______.

Understand what the decision makers want the report to do

When is it better to use a chart instead of a table?

When there is a relatively small amount of information being shown When the goal is to illustrate one main point or relationship

What are reasons that documenting sources of information for business reports is essential?

When you are writing the report, you might need to refer to the source document again. People will be using the report to make high-stakes decisions. Accurate and complete documentation establishes that the report is credible.

Which of the following statements about selecting a research topic is true?

You should spend adequate time exploring options before selecting your research topic.

What is a leading question?

a question that hints at an answer

A white paper is

a report on an issue by an organization, often with a specific agenda.

Which of the following is the best choice for conveying a large amount of precise data?

a table

decision makers depend on business reports to

analyze the information properly provide the correct information recommend actions based on the data

What online sources are likely to provide quality information for business research?

business and industry websites online forums and discussions

Primary research is usually preferable in preparing a business report because it

can be customized to specific projects.

In creating a business chart, the most important consideration is the

chart's takeaway message.

When a chart is being developed, the key component is

complexity.

To prevent personal biases from influencing research, you should

frequently evaluate whether you are being fair. consider the data from various viewpoints. consider all available facts.

For which two of the following situations would a chart be an effective way to present information?

grasp. catching the attention of viewers and readers and drawing them into your message.

which of the following are the most effectively stated research objectives

identify ways to provide advancement opportunities for our receptionists determine why 80% of our hotel guest post negative reviews online