bcor 350 learning catalytics

Which of the following is a type of industrial structure?

subsistence economies

Which of the following is NOT a deception or fraud concern for Internet users and marketers?

viral marketing

_____ involves creating a Web site, video, e-mail, mobile message, advertisement, or other marketing event that is so infectious that customers will seek it out or pass it along to their friends.

viral marketing

What is the LEAST relevant question to ask when assessing a firm's main competitor?

what are the competitor's locations?

Viral marketing allows marketers to send tailored messages to targeted customers who have chosen to receive them

False

Which of the following was designed to help foster trade between nations?

GATT

Which of the following does NOT characterize international trade in the past 30 years?

Home markets are just as rich in the opportunity as foreign markets.

Which of the following is an example of an industrial economy?

Japan

Which of the following is an example of an economic community?

NAFTA

Destroying" a close competitor can actually damage a company's market share in the long run.

True

_____is the process of comparing the company's products and processes to those of competitors or leading firms in other industries to find ways to improve quality and performance.

benchmarking

____ are online journals where people post their thoughts, usually on a narrowly defined topic.

blogs

The first step in initiating competitive marketing strategies is to

conduct competitor analysis

Amazon.com and GEICO approach customers via Web sites or mobile apps. This is an example of ________ marketing.

direct

Most companies are started by individuals who live by their wits. They visualize an opportunity, take risks, and knock on every door to gain attention. Which of the following stages in marketing strategy is being illustrated here?

entrepreneurial marketing

Which of the following is a market leader strategy?

expanding market share

A ________ firm is one that, by operating in more than one country, gains marketing, production, research and development, and financial advantages that are not available to purely domestic competitors.

global

The two key economic factors reflecting a country's attractiveness as a market are its industrial structure and its

income distribution

A country's ________ shapes its product and service needs, income levels, and employment levels.

industrial structure

In a(n) ________ economy, fast growth in manufacturing results in rapid overall economic growth.

industrializing

All of the following are benefits of online direct marketing for buyers EXCEPT

live product demonstrations

A runner-up firm that wants to hold its share in an industry without rocking the boat is a

market follower

Most of the market is in the hands of the ________, the firm with the largest market share.

market leader

________ are designed to engage consumers in interactions that will move them closer to a direct purchase or other marketing outcome.

marketing web sites

Companies that pursue a clear strategy will likely perform well. Firms that do not pursue a clear strategy are called

middle-of-the-roaders

_____marketing features marketing messages and promotions delivered to on-the-go consumers through their handheld devices.

mobile

Marketers can expand markets by discovering and promoting

new uses of the product

Which kind of social media networks are smaller communities likely to join or create?

niche

All of the following are forms of traditional direct marketing EXCEPT

point-of-purchase promotion

A(n) ________ is a limit on the amount of goods that an importing country will accept in certain product categories.

quota