beginning & ending the speech (chapter 9)

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Click on the preview statement in the following passage: Picture this: you're filling out an application. It asks for name, sex, eye color, hair color, height, weight, and so on--the commonly requested personal information. (1)Are you renewing your driver's license? Filling out a job application? Or maybe creating an ad for the singles column? In fact, you are not doing any of these things. Rather, you are designing your next child. (2)Some of you may wonder if such a scenario could ever be possible. But in fact the day of the designed child is getting closer to reality every day. There are already clinics whose procedures can dramatically increase the chances of having a baby of the sex you select. (3)With the amazing rate of advancement in genetic technology, who knows where the next steps will take us? Will you some day be able to order a baby like you now order a car? Today, I would like to discuss this possibility with you. (4)First, we will look at the advances in genetic technology that are creating the possibility of designer babies. Second, we will discuss the moral and social implications of this technology.

(4)First, we will look at the advances in genetic technology that are creating the possibility of designer babies. Second, we will discuss the moral and social implications of this technology.

the four objectives of a speech introduction are:

- get the attention and interest of the audience - reveal the topic of the speech - establish credibility and goodwill - preview the body of the speech

the seven major methods discussed in the textbook for gaining attention & interest in a speech introduction are:

- relate the topic to the audience - state the importance of the topic - startle the audience - arouse the curiosity of the audience - question the audience - begin with a quotation - tell a story

the two major functions of a speech conclusion are:

- signal the end of the speech - reinforce the central idea

four ways to reinforce the central idea in a speech conclusion are:

- summarize the speech - end with a quotation - make a dramatic statement - refer to the introduction

____________ is the audience's perception of whether the speaker is qualified to speak on a given topic.

credibility

when a speaker uses a ____________ ending, the speech builds in force until it reaches a zenith of power & intensity.

crescendo

if you were giving an informative speech on the subject of troglodytes, you would probably include a ____________ in your introduction.

definition

a ____________ ending is a type of speech conclusion that generates emotional appeal by fading step by step to a dramatic final statement.

dissolve

when you advocate a highly unpopular position, it is particularly important to ____________ in the introduction of your speech.

establish goodwill toward the audience

the conclusion should normally make up about 20 to 25 percent of your speech.

false

____________ is the audience's perception of whether the speaker has the best interests of the audience in mind.

goodwill

a direct appeal to your audience for action is most appropriate in the conclusion of a(n) ____________ speech.

persuasive

a ____________ identifies the main points to be discussed in the body of the speech.

preview statement

the ____________ is usually the last element of a speech introduction & provides a smooth lead-in to the body of the speech.

preview statement

an excellent way to give your speech psychological unity is to conclude by:

referring to the introduction

as your textbook explains, even when you use other interest-arousing lures in a speech introduction, you should always ____________.

relate the topic to the audience

a ____________ is a question that the audience answers mentally rather than out loud.

rhetorical question

even if the audience already knows your speech topic, you should usually restate it clearly & concisely at some point in the introduction.

true

you should usually work out the exact wording of the introduction after you have finished preparing the body of your speech.

true


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