BMGT301-0701 Exam 2
The ____ rule of thumb is that __ percent of individuals contribute __ percent of the content
20-80 20% 80%
______ is an advantage of cloud-based ERP systems
Access
___________ analytics answers the question "what has happened"
Descriptive
________ collects data on its users' past, _______ collects data on its users' present, _________ collects data on its users' future.
Facebook, Twitter, Pinterest
___________ is a benefit of ERP
Flexibility
__________________ is NOT an example of collaborative consumption
Mass customization
__________ analytics drives the coupons you get at the grocery store when you use your loyalty card
Predictive
___ allows anyone to syndicate any content to anyone who has interest in subscribing to it
RSS
The leading ERP software vendor is
SAP
A ___ supports the monitoring, collecting, storage, and processing of data from the organization's basic business transactions, each of which generates data
TPS
___ is NOT an interorganizational system
TPS
_______ does not use a peer-to-peer business model
_____ are an example of harnessing collective intelligence
Wikis
Your southern region is not doing very well. You want to know why, so you ask for a special report showing the numbers for the southern region compared to the northern, eastern, and western regions. This is an ______ report
ad hoc
Many experts believe ___________ is the solution to the challenge of making money from social networking sites and social commerce sites
advertising
Data reduction is the conversion of raw ____ into a smaller amount of more useful ___________
data, information
Suppose you are failing one of your classes. You know you need to pay attention in class, study every day, take better notes, read the book before the lectures, or talk to the teacher about ways to improve. You developed this list in the _______ phase of the DMP
design
You get a sales report every month to show the products sold from each state. You notice the sales from California are down from last month, so you click on the state to get more detailed information on each sales person. You notice one salesperson sold 10% of what he did the previous year. This is an example of a __________ report
drill-down
Organizations do NOT typically use wikis to
follow customers' social networking comments
Suppose you are failing one of your classes. Based on the choice you made to start studying harder, you look over your notes every day after class and study at least an hour every night for at least a week before an exam. This action is part of the ______________ phase of the DMP
implementation
Suppose you are failing one of your classes (of course you are not). If you don't know what the problem is, you need to enter the ____________ phase of the decision making process (DMP)
intelligence
Rent the Runway (RTR) thinks traveling women in the next 5-10 years will arrive at their hotel rooms with only one small bag and will find their closets already filled with rented clothing from RTR. This is __________ analytics
predictive
Targeted marketing relies on __________ analytical information
predictive
As the CEO of Widget Inc., you get a monthly report on the percentage of orders going through e-commerce. This is a _______ report
routine
____ is a disadvantage of ERP
Cost
_______ is a disadvantage of cloud-based ERP systems
Control
______________ marketing is when companies use social computing tools to obtain feedback from customers
Conversational
Suppose you are failing one of your classes. Based on your evaluation, you decide to start paying attention in class and talking to the teacher about ways to improve. This decision is part of the ______ phase of the DMP
choice
Which of the following is NOT a use for data mining?
comparing products
Epinions is an example of ________ ratings and reviews
customer