BMGT340 Chapter 4 video quiz

observational

In order to better understand​ consumers' perceptions of the taste of​ Domino's, the research team utilized an online listening​ approach, examining unsolicited opinions about their pizza on social networks. This approach would best be described as​

sample

In order to assess the effectiveness of its​ "Oh Yes We​ Did" ad​ campaign, Domino's tested the ad using a small group of individuals it thought was representative of the overall market. This group of consumers is called a​

experimental

In order to determine which combination of​ crust, sauce, and cheese options work best​ together, the​ Domino's researchers employed​ a(n) __________ research design.

marketing information system

The group of individuals in the video and the processes by which they gather information to help decision makers generate and validate actionable customer and market insights could be described as​ Domino's __________.

Defining the problem and research objectives

The​ Domino's leadership team determined that while it was a great delivery​ company, the poor taste of their pizza was an impediment to future growth. To what stage of the marketing research process did this realization​ correspond?