BNAD 303- Ch 14 QUIZ
Overall channel goals and individual channel member goals cannot be achieved together without
Cooperation
A commonly used computerized means of integrating order processing with production, inventory, accounting, and transportation is
Electronic data interchange
Honey Farms is a maker of fine chocolates. The company's latest product, Fudge-Dipped Strawberries, is the premier product in its Fudge-Dipped line. The product is very expensive and targeted to upscale consumers. Which form of distribution would Honey Farms be likely to use for its new product?
Exclusive
To expand the number of its retail outlets in the Washington, D.C. area, Whole Foods bought out a small chain of organic food stores in northern Virginia. This type of integration is called
Horizontal
When Sophie buys organic produce for her household using a channel with only one intermediary, that intermediary is classified as a
Retailer
Fragile products that require special handling are more likely to be distributed through
Shorter Channels
Walmart is working with its suppliers, using tools such as electronic billing, purchase order verification, and bar code technology, to integrate data used to improve overall performance. This is an example of..
Supply chain Management
Rob Stevens is the head of a company that produces computer software for production scheduling. The firm is small and presently does not generate enough volume to justify hiring a sales force. The firm is probably using ____ to maintain contact with the firms using its products.
agents
Consumers receive the benefits of place utility when
products are available in locations where consumers want to buy them.
Benetton, a leading manufacturer of knitwear in Italy, expanded its operations to include retail outlets in the United States and South America. This type of channel is called
Vertical integration