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A forecast is: A. a projection into the future of expected demand, given a set of assumptions. B.not necessary when a company is capacity constrained C.something that is only of concern to the marketing department D.the same thing as a plan

A

A pen that costs five cents to make may cost a consumer 2$ to buy. According to critics, this is an example of ___ A.excessive markup B.redlining C.deceptive advertising D.Shoddy manufacturing E.High-pressure selling

A

Gutter Guys is a gutter installation company in Southern California that used to generate most of its sales through telemarketing but now uses direct mail to reach prospective customers. Which of the following most likely explains the reason that Gutter Guys switched from telemarketing to direct mail? A. National Do-Not Call registry B. Robinson Patman Act C. Clayton Act D. Children's online privacy act E. Federal Trade comission anti-spam act.

A

In the class on "Marketing Ethics and Social Responsibility," Dr. M showed a chart that listed the industries that spent the most money on lobbying in the U.S. In 2017. The Industry that spent the most on lobbying that year was A. Pharmaceuticals/health products B. Electric Utilities C. Oil and Gas D. Computers/Internet

A

Kola, a leading soft drink manufacturer, has recently forayed into the middle east markets. Based on its research that middle east consumers prefer sweeter drinks, it is manufacturing soft drinks with extra sugar to meet the local requirements. Kola is using the _____ strategy to market its product. A. product adaptation B. straight product extension C. product pioneering D. product invention E. Communication adaptation

A

One of the disadvantages of adapted global marketing when compared to standardized global marketing is that ________ A. adapted global marketing results in more costs B. adapted global marketing produces a smaller market share C. products and marketing approaches remain the same worldwide D. The strategies are not tailored to the needs of the target customers E. The returns are lesser

A

Which of the following is most likely true about e-mail marketing? A. It is a traditional form of direct marketing B. it is always non-inclusive in nature due to spam filters C. It cannot be personalized for individual consumers D. It is used by marketers to send highly targeted messages

A

Which of the following statements is true of industrial economies? A.They export their goods to other types of economies for raw materials B.They depend on agriculture as the primary revenue generator C.They do not trade goods amongst themselves D.They consume most of their output and barter the rest for simple goods and servies

A

"What customers would buy from us if they could," is Dr. Moon definition of: A. Sales B Demand C Financial Plan D Capacity forecast

B

An important measure of forecasting performance is: A. return on equity B. accuracy C. return on shareholder value D. Asset turns

B

As Dr. Moon stated in class, _______ one thing that a forecast can always be counted on to be is A. Wrong B. Biased C. Late D. Accurate

B

As discussed in class, the individual who has been generally regarded as the "Godfather of the Consumer Movement," thanks to his landmark book "Unsafe at any Speed" and his tireless advocacy for the rights of consumers, is: A. Al Gore B. Ralph Nader C. Bernie Sanders D. Vito Corleone

B

Eric Dylan is the marketing director of a charity that raises funds to help provide educational services to children and families in developing countries. Eric targets a selective market of individuals who have recently donated to international charities by sending them a letter with the proposed plan for charity and instructions for those who are interested to participate. Eric uses ________ in this scenario. A. Kiosk marketing B. direct-mail marketing C. direct response television marketing D. mass marketing E. telephone marketing

B

The growth of the internet caused many traditional retailers to ___ in response to customer demands and a changing marketplace A. Expand their outside sales force B. Become click-and-mortar companies C. Become content sites D. Become click-only companies E. Develop more infomercials

B

Which of the following forecasting levels would you expect to be the least accurate? A. Product forecast B. SKU forecast C. Interval Forecast D. Brand Forecast

B

Which of the following has been limited in recent years by the implementation of the National Do-Not-Call Registry? A.Telemarketing by politicians B. Unsolicited outbound telephone marketing to consumers C. telemarketing by nonprofit groups and organizations D. Business-to-business telemarketing E. inbound telephone marketing

B

Which of the following is most likely true about e-mail marketing? A. It is always non-intrusive in nature due to spam filters B.It is a tradtional form of direct marketing C. It cannot be personalized for indiviudal consumers D. It is restricted to use of personal computers. E. It is used by marketers to send highly targeted messages.

B

A company should avoid high-pressure selling if it wants to _____ A. acheive short-term gains B. maintain an accurate customer database C. build long-term relationships with valued customers D. move a previous years product models.

C

Amazon.com and Expedia.com are best described as ________ that sell products and services directly to final buyers via the Internet. A. iTV sites B. Transfer Sites C. E-tailers D. search engines E. content sites

C

Asiana, a fragrance manufacturer located in France, markets its products to the North American and Asian countries through independent distributors. In this case, Asiana has entered into international markets through ________. A. Joint Venturing B. Direct Investment C. Indirect exporting D. Joint ownership E. Franchising

C

Dr. Moon showed a video in class that described legal action taken againt Pfizer for marketing Bextra off-label. This video was an example of which of the criticisms that is often leveled at a marketing practice? A.Culture pollution B.High pressure selling C.Planned obsolescence D.Culture pollution E. Poor service to disadvantages consumers.

C

In a demand forecasting context, "sales" and "demand" are: A. Always different B. always the same C. different when available demand exceeds available supply D. Different when available supply exceeds available demand

C

New York Times on the Web, ESPN.com and Wikipedia provide financial research, and other information. They are all called A.Transaction Sites B. ISPS C. Content Sites D. e-tailers E. iTV sites

C

What is the most common example of qualitative forecasting? A. Delphi method B. Time Series Analysis C. Sales Force Composite D. Regression Analysis

C

Which of the following statements is true of industrial economies? A. They consume most of their output and barter the rest for simple goods and services B. They do not trade goods amongst themselves C. They export their goods to other types of economies for raw materials. D. They depend on agriculture as the primary revenue generator.

C

Which type of economy consumes most of its output and barters the rest for simple goods and services? A. Industrial economy B. raw material exporting economy C. subsistence economy D. Emerging economy E. Developed economy

C

______ is an organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers A.Affirmative action B. Liberalism C. Consumerism

C

Bradley Springs, a chain of superstores, promotes its business by handing out printed materials which contain lists and descriptions of an assortment of its products. In this case, the company's promotional strategy is referred to as ________. A. Viral marketing B. Kiosk Marketing C. Email marketing D. Catalog marketing E. Telemarketing

D

John works for a manufacturer of lawn mowerrs. When preparing a statistical forecast, John uses a technique that shows him recurring seasonal patterns in demand for lawn mowers. The technique that John is using is an example of a _________ A> Neural network B. regression C. Bayesian-poisson distribution D. Time series

D

Some companies intentionally manufacture their products with materials or components that will break, wear, rust, or rot sooner than they should. This practice is called _______ A. redlining B. perceived obsolescence C. puffery D. planned obsolescence E Reverse redlining

D

Which of the following is a free trade agreement involving countries that include Malaysia, Vietnam, Myanmar, Indonesia, and the Phillppines? A. SAFTA B. NAFTA C. MERCOSUR D. ASEAN E. Central asian free trade agreement

D

Which of the following is not one of the expected outputs from an S&OP process? A. A supply plan B. All these are expected outputs of S&OP process C.Demand plan D. Demand forecast

D

_______ is a method of entering a foreign market by associating with foreign companies to produce or market products or services A. Greenfield investing B. Direct exporting C. Indirect Exporting D. Joint venturing E. Direct Investment

D

A country in SA has large reserves of copper and tin. Mining forms the pillar of its economy. A major part of its revenue is generated from exporting these resources. This country is poor in many other ways...Since there are many foreign residents in this country and a wealthy upper class, it is also a market for luxury goods. This country most likely has a ___ economy A. Developed B Emerging C. Industrial D. Subsistence E. Raw material exporting

E

Japan is a major exporter of manufactured goods, services, and investment funds. Japan also exports its goods to other types of economies for raw materials and semi finished goods. The country's industrial structure is referred to as a(n) ________ economy. A. raw material exporting B. subsistence C. industrializing D. emerging E. Industrial

E

The online exchange of goods and information between final consumers is called ______ A. C2B B. social marketing C. B2B D. B2C E. C2C

E

Unilever, the company that owns the dove brand of soaps and other personal care products has embarked on a promotional strategy that it calls "The Campaign for Real Beauty," in which women of all ages, sizes, and shapes are celebrated as beautiful. The campaign is an example of _________ marketing A. Differentiated B. innovative C. affiliate D. undifferentiated E. Sense-of-misson

E