BUAD 332 Chapters 5-8 quizzes

People can be classified into adopter categories, with each category having different values and rates of adoption. The adopter categories include ___, ___, ___, ___, and ___ A. pioneers, early mainstream​ adopters, late mainstream​ adopters, avoiders, and lagging adopters B. ​innovators, early​ adopters, mainstream​ adopters, mid-stage​ adopters, and lagging adopters C. ​innovators, early​ adopters, early mainstream​ adopters, late mainstream​ adopters, and lagging adopters D. ​innovators, early​ adopters, avoiders, mainstream​ adopters, and late adopters E. ​innovators, pioneers, early mainstream​ adopters, late mainstream​ adopters, and lagging adopters

​D. innovators, early​ adopters, early mainstream​ adopters, late mainstream​ adopters, and lagging adopters

Which of the following correctly defines the consumer market? A. Retailers who sell goods and services to consumers B. Individuals and households that buy goods and services for personal consumption C. Any business that sells goods and services to other businesses D. Manufacturers, retailers, and consumers E. Individuals who spend more than $1,000 a year on purchases

B. Individuals and households that buy goods and services for personal consumption

___ determines whether the buyer is satisfied with a purchase A. The relationship between the customer's expectations and how others evaluate the product B. The relationship between the consumer's expectations and the product's perceived performance C. The relationship between the price of the product and the product's perceived performance D. The relationship between the consumer's expectations and where the product was purchased E. The relationship between the price of the product and the level of customer service provided

B. The relationship between the consumer's expectations and the product's perceived performance

The second step in the buyer decision process might include seeking more information. Sources of information vary. Commercial sources normally​ ________ the​ buyer, but personal sources​ ________ products for the buyer. A. mislead; legitimatize or evaluate B. stimulate; legitimatize or evaluate C. inform; legitimatize or evaluate D. inform; differentiate E. create value for; evaluate

C. inform; legitimatize or evaluate

Which of the following is NOT among the major factors influencing consumer buying behavior? A. Psychological B. Personal C. Cultural D. Commercial E. Social

D. Commercial

When making a purchase, the buyer goes through a decision process consisting of all of the following: A. want​ recognition, information​ search, evaluation of​ alternatives, purchase​ decision, and​ post-purchase behavior B. need​ recognition, information​ search, evaluation of​ alternatives, purchase​ decision, and product evaluation C. need​ recognition, information​ search, product​ selection, purchase​ decision, and​ post-purchase behavior D. need​ recognition, information​ search, evaluation of​ alternatives, purchase​ decision, and​ post-purchase behavior E. need​ recognition, product​ search, evaluation of​ alternatives, purchase​ decision, and​ post-purchase behavior

D. need​ recognition, information​ search, evaluation of​ alternatives, purchase​ decision, and​ post-purchase behavior

___ refers to the set of values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions. A. Social class B. Personality C. Attitude D. Learning E. Culture

E. Culture

Occupation, age, and lifestyle are ______ factors that influence consumer buyer behavior. A. Cultural B. Psychological C. Social Class D. Social E. Personal

E. Personal

Generally, the consumer's purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. These two factors are ___ A. attitudes of others and expected situational factors B. unexpected price adjustments or changes and unexpected competitor products C. attituded of others and unexpected economic factors D. negative product reviews and unexpected situational factors E. attitudes of others and unexpected situational factors

E. attitudes of others and unexpected situational factors