BUS 100 Final Exam
48) ________ is the sale of goods and services by telephone.A) Multilevel marketingB) TelesellingC) TelemarketingD) Direct marketing
C)
1) ________ means tailoring products to meet the needs of a large number of individual customers.A) Mass customizationB) Mass productionC) Competing in timeD) Feedback response production
A)
9) ________ is the process of selecting a geographic location for a company's operations.A) Facility locationB) Facility layoutC) FRPD) Geographic requirements planning
A)
34) A firm that uses ________ segmentation divides a market into groups based on values, attitudes, or interests.A) demographicB) benefitC) psychographicD) normative
C)
39) Products that are used in the production of other goods and services are called ________ goods.A) specialtyB) shoppingC) industrialD) sponsored
C)
46) A(n) ________ distribution strategy uses only one retail outlet in a given geographic area.A) selectiveB) restrictiveC) exclusiveD) solitary
C)
17) According to expectancy theory, the amount of effort employees exert on a specific task depends on theirA) expectations of the outcome.B) manager's expectations of their performance.C) perception of the importance of the task.D) level of needs that are not yet satisfied.
A)
19) ________ means acting as a resource to a subordinate by teaching, guiding, and making recommendations, without actively doing any of the subordinate's work.A) CoachingB) AugmentingC) HelpingD) Facilitating
A)
2) Which of the following statements describes past processes that existed in manufacturing that negatively affected a firm's competitive advantage?A) Companies tended to produce a large quantity of the same product at a very low cost.B) Companies required their suppliers to only deliver the amount of good needed for a short-term production run.C) Companies changed their equipment too often, which created lost time on the job.D) Companies refused to train employees in technology and on machinery.
A)
21) Herzberg's research found that safe working conditions and good payA) are important motivators for most employees.B) helped maintain worker satisfaction, but did little to increase motivation.C) had no impact on worker morale.D) were very important motivators for professional employees and managers, but were poor motivators for unskilled employees.
A)
22) Margot finally finished her Ph.D. program. Although she has a great and secure teaching job at an urban college, she does not hold a faculty position at a prestigious university. It is obvious to her colleagues that Margot is unsatisfied with her position at work. She constantly gives coworkers subtle reminders of her superior academic credentials and only participates in work activities where she will assume a leadership role. Looking at Margot's situation using Maslow's hierarchy of needs, which of the following needs are unmet?A) self-actualizationB) esteemC) socialD) physiological
A)
24) The tendency for people to behave differently when they know they are being studied is known as theA) Hawthorne effect.B) Taylor effect.C) Type II effect.D) induced motivation effect.
A)
25) According to Herzberg, a sense of achievement, earned recognition, and interest in the work itself were allA) important motivators.B) hygiene factors.C) ways for employees to meet their social needs.D) consistent with his Theory X approach to motivation.
A)
26) At Ragtime Resale Shop, manager Lucinda doesn't waste any time thinking about whether the employees on her shift get breaks at reasonable times. In fact, she claims she is hard pressed to determine which one has "worked hard enough" to even deserve a break. Earlier today, Lucinda remarked, "I've never met anyone who likes this job! They're only biding their time and here for the money." Lucinda's managerial style would be classified asA) Theory X.B) Theory Y.C) Theory Z.D) Type J.
A)
29) A firm's marketing mix consists of 4 major components, which are generally referred to as the fourA) Ps.B) keys to success.C) intangibles of marketing.D) persuaders.
A)
314) The purpose of ________ is to increase an employee's ability to perform productively.A) training and developmentB) employment testsC) contingency planningD) job enrichment
A)
33) ________ is the process of identifying factors that can affect marketing success.A) Environmental scanningB) Target marketingC) Niche marketingD) Segmentation analysis
A)
35) The Coca-Cola Company produces Diet Coke, Diet Coke with Splenda, and Coke Zero along with a number of other flavors. These products are part of Coca-Cola'sA) product line.B) product mix.C) product position.D) product collection.
A)
36) Spokes sells high-quality bicycles and accessories. The store is known for a pleasant environment, friendly salespeople, and an excellent service department. All of these elements are part of the ________ offered by Spokes.A) total product offerB) product lineC) competitive environmentD) marginal utility package
A)
38) Which of the following are products consumers buy after comparing quality, price, and style from a variety of sellers?A) shopping goodsB) specialty goodsC) convenience goodsD) unsought goods
A)
4) A big advantage of computer-integrated manufacturing software is that itA) makes it possible to custom-design products to meet the needs of small markets while cutting the time needed to program machines.B) replaces "dumb" robots with "smart" computers.C) allows personal computers to communicate directly with the firm's server.D) controls all of the actions of the assembly line from a central location.
A)
44) ________ is the value or want-satisfying ability that is added to products by organizations that make the product more useful or accessible to consumers.A) UtilityB) ApplicabilityC) FunctionalityD) User friendliness
A)
47) Producers of snack foods (such as candy bars or potato chips) are most likely to use a(n) ________ distribution strategy for their products.A) intensiveB) exclusiveC) selectiveD) restrictive
A)
52) As an important step in the human resource selection process, which of the following will expedite the process of conducting background investigations and promises to get suitable results?A) Use hiring services such as GoodHire to conduct criminal checks and driving records.B) Dedicate one human resource expert to making personal calls and doing all the background checks.C) Minimize the types of questions the company asks at this juncture.D) If there is a need to skip one of the selection process steps, most companies eliminate this one.
A)
54) In just a few short weeks, Jon would arrive back in the states after a semester abroad. He was already in a temp agency's database from the previous summer, when he spent 8 weeks working for an accounting firm. Jon will again try to hire on as a ________ during the summer months. The company that hired him last summer typically hires several college students each year, mainly because they have good computer skills, and the company does not need to offer college students benefits. A) contingent workerB) intermediate workerC) primary workerD) apprentice
A)
6) The use of ________ has increased productivity along the assembly line and within service-based businesses while simultaneously causing a reduction in jobs for people.A) robotsB) generic productsC) lean manufacturingD) 3D printers
A)
10) The operations planning practice of using sales forecasts created by a computer to accurately predict the amount and timing of materials needed to complete products and projects isA) enterprise resource planning.B) materials requirement planning.C) virtual accuracy tool.D) computer-based materials model.
B)
20) ________ is based on the notion that setting ambitious but attainable goals will improve motivation and performance if the goals are accepted, accompanied by feedback, and facilitated by organizational conditions.A) Theory JB) Goal-setting theoryC) Scientific managementD) The principle of performance feedback
B)
23) Abraham Maslow thought that once needs at one level of his hierarchy were met:A) motivation would diminish.B) another, higher-order need would emerge to motivate that person.C) that type of need would never again be an effective motivator.D) he or she would become more interested in lower-level needs.
B)
27) While Maslow's research categorized a person's needs in terms of higher-order and lower-order needs, Herzberg's research recognized thatA) employees aspire to satisfy lower-order needs at work and higher-order needs through other life activities.B) certain work-related factors satisfied higher-order needs, while other work-related factors satisfied lower-order needs.C) the physical environment and general working conditions were of no consequence to employees. These factors did not affect higher- or lower-order needs.D) hygiene factors satisfied higher-order needs and motivating factors satisfied lower-order needs.
B)
30) Which of the following describes a process in which marketers present an accurate description of a new product to potential customers and ask if they find the idea appealing?A) prototype testingB) concept testingC) test marketingD) competitive benchmarking
B)
37) The purpose of ________ is to create real or perceived product differences.A) niche marketingB) product differentiationC) product mixingD) target marketing
B)
41) Fashion experts readily understand the power of ________. Shortly after Kate Middleton married Prince William, throngs of soon-to-be-brides scrambled to find copies of her bridal gown, and also that of her sister Pippa's bridesmaid gown.A) brand equityB) brand associationC) brand awarenessD) marketing parity
B)
42) A leading cause of new-product failure isA) insufficient competition.B) product promises that are not delivered.C) the automation of the product development process.D) excessive product differentiation.
B)
43) Product screening is designed toA) shorten the product life cycle.B) reduce the number of new-product ideas being worked on at any one time.C) reduce the time involved in new-product development.D) move production to low-wage countries.
B)
51) Janie is an HR manager with Creative Kitchen Cooking Supplies. She needs to recruit sales professionals to fill several positions within her company. Janie is likely to rely on external recruiting sources if sheA) wants to eliminate the need to meet affirmative action regulations.B) believes that Creative Kitchen current employees do not have the qualifications necessary to successfully fill the positions.C) places a great deal of importance on maintaining high morale for current workers.D) needs to keep the cost of her recruiting efforts to a minimum.
B)
57) Women often have more trouble finding mentors than men becauseA) women are less aware of the way to look for a mentor.B) most successful women who could serve as mentors are so committed to family responsibilities that they do not have time to mentor other women.C) most senior managers who could serve as mentors are male.D) clubs and organizations where most mentoring takes place either exclude women or make it difficult for them to join.
B)
58) At Safety First Seat Belts, new workers are immediately assigned to jobs. They learn by doing the actual work and by watching longer-term employees. This company uses a policy ofA) vertical assimilation.B) on-the-job training.C) operational apprenticeships.D) vestibule training.
B)
11) With the ________ inventory control system, producers hold only the amount of materials and parts that they need for a short period of time, sometimes just a few hours.A) ABC B) first-in, first-out (FIFO)C) just-in-time (JIT)D) maximum
C)
15) The primary purpose of a push strategy is toA) push products on consumers and convince them that they need the products.B) rush the production schedule for products and beat competitors to the market.C) push the product down the distribution channel to retail stores.D) push products away from traditional channels of distribution to save costs.
C)
16) Which of the following descriptions more appropriately reflects the way that Gen Xers prefer to communicate at work? A) face to faceB) through meetingsC) through e-mailD) through social media
C)
28) In analyzing the differences among Theories X, Y, and Z managers, it is appropriate to assess thatA) Theory Z managers believe that employees prefer to be directed.B) Theory Z managers understand that workers prefer to work by themselves, and will do their best work individually rather than with a team.C) Theory Z managers believe that getting employees more involved in work-related decisions will generally increase productivity.D) Theory Z managers believe that decision making is not part of an employee's responsibilities.
C)
31) Successful marketing researchersA) focus their efforts on determining historical needs of customers, since the core value of marketing is that the customer needs don't change.B) develop as much information as possible from primary sources.C) listen to customers and other stakeholders.D) rely on their experience and personal opinions when making decisions.
C)
49) ________ manages the movement of raw materials, parts, work in progress, finished goods, and related information throughout the supply chain, as well as managing the return of goods when necessary and the recycling of goods when appropriate.A) Distribution planningB) Multilevel marketingC) Supply chain managementD) Distributional strategy
C)
5) The main objective of lean manufacturing is toA) keep labor costs as low as possible by expanding the use of other resources.B) produce products that have fewer frills and options in order to simplify the production process and keep costs as low as possible.C) produce goods using less of all types of resources.D) get state and local governments to handle many of the tasks currently performed by the firm.
C)
50) ________ involves planning, implementing, and controlling the physical flow of materials, final goods, and related information from points of origin to points of consumption to meet customer requirements at a profit.A) Export managementB) Multilevel marketingC) LogisticsD) Shipping control management
C)
53) Employment testingA) was declared illegal by the EEOC in 1989, because it was often used to discriminate against women and minorities.B) is legal, but is a very poor predictor of worker performance.C) should be directly related to the job.D) should focus on the most basic and general skills rather than on skills directly related to the job.
C)
56) A management training program that gives managers assignments in a variety of departments in order to expose them to different functions within the organization is calledA) job enlargement.B) vestibule training.C) job rotation.D) an apprenticeship program.
C)
59) If you aspire to become a sous chef, you will pursue several types of training and development. Your ________ will include how to perform as a line chef, as you work your way through pastry, grill, pantry, and sauté. The only way you will learn the variations in the line jobs is to experience them! As a(n) ________, you will work alongside another sous chef for a few years in order to learn how to juggle all the middle-management type of activities expected of this professional. Your ________ training will be extensive, as you go to culinary school, attend a community college, and/or take management classes to help you learn to minimize conflict in the kitchen as well as improve the productivity of those you manage.A) apprenticeship; journeyman; onlineB) apprenticeship; simulator; off-the-jobC) job rotation; apprentice; off-the-jobD) on-the-job training; journeyman; vestibule
C)
7) Cesar claims he found a definite way to save money, "Buy direct from the manufacturer. Any time intermediaries get involved, you'll pay a higher price. After all, every intermediary involved in the marketing process must charge enough to earn a profit." What do you make of Cesar's claim?A) It is entirely correct. Intermediaries must charge a high enough price for the activities they perform to earn a profit, so using intermediaries must result in a higher price.B) It is impractical, because in most markets the distribution process is so complex that it is impossible to determine who the actual producer really is.C) It is not valid in many cases. Intermediaries do add costs to products, but they also create value by performing marketing functions efficiently. In many cases the value they create more than offsets the costs they add.D) It is never true. Markets that make use of intermediaries can always provide goods at lower cost than those that rely on direct distribution.
C)
12) The Six Sigma approach to quality controlA) relies on a special team of experts to examine every unit of output at the end of the production process.B) detects potential problems early to prevent their occurrence.C) views quality control as a function of the marketing department.D) allows only 600 defective units per one thousand units produced.
D)
13) ________ examines statistical samples of product components at each stage of the production process and plots the results on a graph in order to spot and correct any variances from desired quality levels.A) CAD/CAMB) EconometricsC) Analysis of varianceD) Statistical process control
D)
14) Which of the following would be most helpful to a production manager who wanted to determine the minimum time required to complete a proposed project?A) TQMB) CAD/CAMC) ERPD) PERT
D)
18) Management by objectives was developed byA) Thomas Piketty.B) Henry Gantt.C) Frank and Lillian Gilbreth.D) Peter Drucker.
D)
3) Which of the following statements about the impact of CAD/CAM on manufacturing is most accurate?A) CAD/CAM is most useful to firms producing durable goods such as automobiles.B) CAD/CAM has replaced ERP as the most sophisticated resource planning technique.C) CAD/CAM allows firms to save money by replacing skilled labor with computers to perform all of the high-skill tasks.D) CAD/CAM has made it possible to produce custom-designed products with little increase in costs.
D)
32) Exploring ________ data first helps marketers minimize marketing research costs.A) focus groupB) personal interviewC) primaryD) secondary
D)
40) ________ is an important part of the total product offer for a product.A) Consumer incomeB) Management styleC) Employee personalityD) Packaging
D)
45) ________ utility is usually provided by producers rather than marketers.A) PossessionB) TimeC) PlaceD) Form
D)
55) ________ is the process of establishing and maintaining contacts with key managers in one's own organization and in other organizations, and using those contacts to establish strong relationships that serve as informal development systems.A) Training and developmentB) Social integrationC) OrienteeringD) Networking
D)
8) To make their famous Daddy's Deluxe Italian Sandwiches, Santino's Sandwich Emporium finely slices prime meats, stacks them on Italian bread, adds special seasonings, cheeses, and veggies. The value added by Santinos's when it combines these ingredients to make a sandwich is known asA) consumer surplus.B) the analytic function.C) marginal utility.D) form utility.
D)
