BUS 174 Chapter 1

E-commerce can be said to have begun in:

1995

Which of the following statements is true?

A network effect occurs when everyone in a group receives value because all participants use the same tool or product.

Which of the following is an example of local e-commerce?

Groupon

Which of the following statements is not true?

Information systems researchers take a purely technical approach to e-commerce.

Which of the following is not a characteristic of a perfect competitive market?

It is highly regulated.

Which of the following describes the basic Web policy of large firms during the Invention period?

Maintain a basic, static Web site depicting the firm's brand.

Which type of e-commerce is distinguished by the type of technology used in the transaction rather than by the nature of the market relationship?

Mobile e-commerce

Which of the following statements is not true?

The amount of data the average American consumes each day is decreasing.

Which of the following is not an example of a social network?

Uber

Business-to-consumer (B2C) e-commerce in the United States:

has grown at double-digit rates between 2010 and 2014.

Which of the following is one of the three primary societal issues related to e-commerce?

individual privacy

Which of the following is not a unique feature of e-commerce technology?

information asymmetry

The integration of video, audio, and text marketing messages into a single marketing message and consuming experience is an example of:

richness

Above all, e-commerce is a ________ phenomenon.

technology-driven

Which of the following is the best definition of transaction cost?

the cost of participating in a market

All of the following are major business trends in e-commerce in 2012-2013 except for:

the eclipse of search engine marketing by the mobile advertising platform.

Interactivity in the context of e-commerce can be described as:

the enabling of two-way communication between consumer and merchant.

All of the following are major social trends in e-commerce in 2014-2015 except for:

the refusal of online retailers to accept taxation of Internet sales.

E-commerce can be defined as:

the use of the Internet and the Web to transact business.

All of the following are characteristics of Web 2.0 sites and applications except:

they rely on mobile access to the Web.