BUSAD 250 Exam 3
Which of the following is a trade promotion tactic?
A bonus program
Which one of the following statements is NOT accurate in describing approaches to CSR?
A company is simply being defensive when it engages in CSR while in the glare of public criticism
Which of the following reflects the exhibition of strategic corporate social responsibility?
A company that provides an onsite day care center for its employees and nearby residents because the facility is located in a remote location with few childcare alternatives
Which of the following best describes a premium?
A free or bargain-priced item offered to encourage the consumer to buy a product
How does a push strategy differ from a pull strategy?
A push strategy is aimed at intermediaries, whereas a pull strategy is aimed at consumers.
Which of the following is illegal when it comes to advertising?
A retailer advertises a very low price on a product, but when consumers come into the store to buy it, the retailer deliberately tells them the product is sold out but there is a more expensive one they can buy.
In which of the following scenarios will the location of a plant/business have a positive effect on its operation?
A sugar manufacturing plant located one mile away from acres of sugarcane fields
_____ involves all of the components and procedures that are significant in the transformation of resources into finalized goods for consumer purchase.
A value chain
ChilledGuilts Inc. makes novel ice creams. It uses television commercials and radio programs to spread awareness about its products. It also places messages in newspapers and magazines advocating its ice creams. Although the company reaches a global audience, its promotional method is impersonal. __________ is the promotional tool used by ChilledGuilts Inc.
Advertising
Go To Rehab Now, a nationwide addiction treatment with clinics in Texas, runs commercials on late night radio programs to persuade people with addiction problems to seek help at its clinics. What sort of promotion tool is Go To Rehab Now using?
Advertising
Which of the following best describes institutional advertising?
Advertising designed to create goodwill and build a desired image for a company rather than to promote specific products
__________ promotes an organization's position on a public issue, such as global warming, immigration, or healthcare.
Advocacy advertising
Which of the following has remained controversial since its inception, with claims of double standards that can encourage reverse discrimination?
Affirmative action
Which of the following statements INNACURATELY describes one of the responsibilities of businesses toward their employees?
Affirmative action programs guarantee equal opportunities in housing, transportation, education, employment, and other areas for people in the united states who have disabilities.
Publicize Inc. is a publishing house known for its promptness and quality. Which of the following goals devised by Publicize is specific and measurable?
All the employees must edit a minimum of 3,500 words a day in an eight-hour day.
Which of the following statements best defines the term whistle-blower?
An individual who raises ethical concerns or issues to others internally through formal reporting mechanisms or externally to the news media or government regulators
What is organizing?
Arranging an organization's resources in the best way possible to help reach its goals and objectives.
What does the communication related acronym AIDA stand for?
Attention, Interest, Desire, Action
Steve is a manager at TCM, Inc. Over the years, Steve has established a bad reputation as a power-hungry manager because he insists on controlling the decisions of the company without respect to employee input. Employees often feel like their opinions do not matter and that their choices become even more limited year after year. Which of the following describes Steve's leadership style?
Autocratic leader
Which of the following is a means of observing and measuring company functions from the financial, operations, consumer, and development perspectives?
Balanced scorecard
Which type of organization builds CSR into the company's base and legally requires the company to pursue a societal or environmental goal?
Benefit corporation
_________ is the collection of long-term strategic decisions that establish the overall level of resources needed to meet customer demand.
Capacity planning
__________ is defined as the collection of enduring strategic decisions that determines the overall level of resources required to meet customer demand.
Capacity planning
Which of the following identifies who is authorized to speak for the company?
Communications plan
Which of the following best describes the minimalist approach to corporate social responsibility (CSR)?
Companies do not have social responsibilities beyond earning money and obeying the law.
Which of the following best describes the defensive approach to corporate social responsibility (CSR)?
Companies engage in CSR only after being shamed or forced into it.
Among the four perspectives on corporate social responsibility, which one results in both philanthropy and strategic CSR?
Companies have a duty to help society, in addition to simply paying taxes and following the law
Which of the following best describes the proactive approach to corporate social responsibility (CSR)?
Companies have a responsibility to help society beyond simply paying taxes and obeying the law.
Which of the following is true of public relations?
Companies use it to build a favorable corporate image and foster positive relations with different people and groups.
Ads that highlight how one product is better than another use what type of advertising?
Comparative
___________ involve an individual's ability to comprehend that an organization is made up of several interrelated areas that need to work together to ensure success in business ventures and to make strategic choices.
Conceptual skills
Which of the following forces companies to take customer demands and interests into account and has provoked several companies to develop customer affairs divisions in order to handle customer grievances?
Consumerism
Engaging in activities and making decisions that keep a company on track to reach its previously established goals is an example of which managerial function?
Controlling
__________ involves methods of calculating progression toward objectives and modifying strategies as needed.
Controlling
_________ is a promotional technique involving consumer interactions initiated by businesses in order to establish communication within a group of prospective consumers.
Conversation marketing
Moving decision making as far down the organizational pyramid as possible by empowering employees to make decisions about particular situations is part of which managerial role?
Decisional
DMAIC is an acronym for which of the following?
Define, measure, analyze, improve, and control
Which of the following is an example of the organizing management function?
Determining the tasks to be performed
To develop effective communications using social media, it is vital to establish a strategy that does which of the following?
Develops a cost-effective media mix.
________ involves straightforward messaging attempts to potential consumers intended to influence purchaser reactions toward certain products.
Direct marketing
During a lecture, Professor Jhocum told students about how 40 years ago, when she was searching for her first job out of college, she was very limited regarding for which jobs she was considered qualified simply based on the fact that she was a woman, even though she had graduated at the top of her class and was well qualified for certain positions. Of which of the following was Professor Jhocum a victim?
Discrimination
When did federal, state, and local governments in the United States begin enacting numerous laws and regulations to reduce pollution?
During the 1960s
Which of the following is the study of the association between organisms and the natural environment?
Ecology
The informational roles of managers include all of the following EXCEPT which one?
Effective managers tend to excel at fostering relationships with many people.
Which of the following is an example of the planning management function?
Establishing strategies for achieving goals
Which of the following represents the values and guidelines for proper conduct recognized in the workplace and everyday life as appropriate or inappropriate?
Ethics
_____________ supervise employees and fulfill the strategies established throughout other levels of management.
First-line managers
Which of the following is the final, critical step in the personal-selling process?
Following up
What is the goal of direct marketing?
Generating sales immediately
_______ is a globally recognized group of standards for quality management systems.
ISO 9000
___________ is a worldwide specification for quality control based on various principles regarding consumers, management tactics, and decision making.
ISO 9000
Which of the following scenarios is an example of whistle-blowing?
Ida files allegations against her supervisors, claiming they committed computer fraud.
Which one of the following examples is NOT correct in distinguishing philanthropy from strategic corporate social responsibility?
If a company helps develop the workforce by supporting job training efforts, it is considered generic philanthropy
In order to improve the chances of success when the organization needs to change, managers can follow all of the steps listed below EXCEPT which one?
Ignore the ripple effect the change will have throughout the organization.
Which of the following is a way in which the productivity of a businesses can be increased?
Increasing the number of workers
Which of the following is an example of the leading management function?
Influencing individuals or teams as they work
______________ of leaders include gathering, analyzing, and communicating various materials for the company both internally and externally.
Informational roles
______ strives to establish favor and to form a preferred image for a business, instead of endorsing certain products
Institutional advertising
____ involves organizing and assimilating messaging and marketing attempts with consumers to ensure increased productivity and effectiveness.
Integrated marketing communications
Which of the following leader roles involves offering direction to employees, establishing relationships, and acting as a representative for people both internally and externally?
Interpersonal role
What type of skills lets a manager communicate, work effectively, motivate, and lead others?
Interpersonal skills
The use of radio-frequency identification (RFID) technology is used primarily for which of the following functions in an organization?
Inventory control
What is controlling?
It consists of the activities and decisions involved in keeping a company's activities on track toward previously established goals.
Which of the following is true of statistical process control (SPC)?
It involves taking samples from a process periodically and analyzing them to look for trends and anomalies.
Which of the following is true of conversation marketing?
It is an approach to customer communication in which companies initiate and facilitate conversations in a networked community of potential buyers and other interested parties.
Which of the following is true about direct marketing?
It is easy to measure whether or not it's working.
Which of the following best describes transparency?
It is the degree to which affected parties can observe relevant aspects of transactions or decisions.
Which is true of nearshoring?
It is the process of outsourcing work to people and firms in countries located nearby your own country.
Which of the following best describes the desire stage according to the AIDA model?
It is the stage in which you convince the customer that he or she wants a product.
Which of the following best describes insider trading?
It is the use of unpublicized information that an individual gains from the course of his or her job to benefit from fluctuations in the stock market.
Jacob is the manager of a plasticware manufacturing company in Texas. Which of the following scenarios shows Jacob using his conceptual skills?
Jacob analyzes the impending outcomes of his company's decisions.
Which of the following have a tendency to give employees the freedom of making decisions, especially decisions regarding everyday matters?
Laissez-faire leaders
Randy is the lead scientist at the research facility of a pharmaceutical company. The project that his team is working on has come to a standstill due to differences in opinion within his team about the direction of the research. Randy works closely with his team members to overcome any differences they might have and motivates them to successfully complete the project. Which management function is Randy displaying in this scenario?
Leading
Which of the following should managers take as the first step in the process of addressing an ethical dilemma?
Make sure they frame the situation accurately, taking into account all relevant issues and questions.
__________ are behavioral patterns and activities involved in carrying out the functions of management.
Managerial roles
Which of the following is an example of controlling management function?
Mandy, a floor supervisor at a manufacturing unit, is giving her employees advice on how to prevent defects from occurring in the goods that are produced.
Which term describes a system that helps manufacturers acquire the correct resources when and where they are needed, ensures cost and budget requirements are met, and allows inventory and production to be strategically arranged and tracked?
Manufacturing resource planning
Martin is a manager who works for a company called Devon Works. In which of the following scenarios is Martin making use of his technical skills?
Martin informs his team members that they are utilizing the wrong composition of raw materials in the production process.
Which of the following encompasses a collection of print, broadcast, online, and other media which are utilized for promotional messaging purposes?
Media mix
In which of the following scenarios is the supervisor performing the planning management function?
Michelle, the marketing director of a major appliance manufacturer, formulates objectives and targets for the marketing department to achieve over the next two financial quarters.
Which of the following views of corporate social responsibility states that the only responsibility companies have is to be ethical in their activities for increasing profits?
Minimalist CSR
Which of the following is the final step in making a managerial decision?
Monitoring and evaluating the results
Which of the following was not one of the rights President John F. Kennedy said consumers were entitled to?
NOT: The right not to be subjected to identity theft Rights JFK stated: -The right to safe products -The right to be informed -The right to be heard
All of the following are interrelated steps of the "strategic planning process" EXCEPT which one?
Networking with people within and outside the organization
Which of the following represents the methods of coordinating resources in order to achieve a company's objectives?
Organizing
________ is the process of contracting out certain business functions or operations a firm used to do in-house.
Outsourcing
Which of the following is true of PERT charts?
PERT charts emphasize more the relationships between tasks than they do the timeline of tasks.
Which of the following scenarios illustrates the concept of mass customization in a service industry?
Peppers, a fast food restaurant, allows its customers to choose their own ingredients to make burgers.
Which of the following is very subjective and impossible to judge until after a service is complete?
Perceptions of quality
Assessment of an organization's strengths and weaknesses relative to the opportunities and threats it faces is included in which of the strategic planning processes?
Performing a SWOT analysis
_________ includes one-on-one interaction between a buyer and a seller, allowing interpersonal relationships to be established.
Personal selling
Employees of Frost, LLC often find themselves volunteering on the weekends for various establishments in the community and attending charity functions on behalf of their company. Which of the following terms best describes this scenario?
Philanthropy
_________ focuses on establishing strategies and objectives for a company and proposing the best ways to achieve them.
Planning
Which type of sales promotion involves endorsing products by establishing specific locations where consumers can more easily obtain those products and make purchasing decisions?
Point-of-purchase displays
Which of the following describes the conversion of raw materials and other resources into both goods and services?
Production and operations
Of the following, which is involved with directing each individual process related to creating products and services?
Production and operations management
It was rumored that Fuels Inc., a petrochemical company, was using toxic chemicals that pollute the environment. To counter the rumors, Fuels Inc. sent out press releases justifying its processes. What type of tactic was Fuels Inc. using?
Public relations
Masks Inc. is a cosmetics company that makes beauty products. It uses whale oil from dead whales only and does not kill whales to obtain blubber. A newspaper publishes a report stating that Masks Inc. allegedly hires poachers to hunt and slaughter blue whales for oil. This enrages animal rights activists, and they stage protests against Masks Inc. and demand that its products be banned from the market. In this situation, which promotion tool should be employed by Masks Inc.?
Public relations
Which of the following describes a technique that involves inspiring intermediaries to encourage consumers to purchase certain products?
Push strategy
Which of the following is a comprehensive approach to company regulations and processes that attempts to guarantee products are being produced at levels that meet specific quality requirements?
Quality assurance
What is the main advantage of direct marketing?
Response measurability
Which of the following is an advantage of personal selling?
Sales professionals are able to build relationships and solve problems for customers in ways that impersonal media can't match.
Which of the following is an example of the controlling management function?
Sanjay, a manager at a software company, reviews the goals set for his employees during their last performance reviews to see if they have been met.
__________ refers to the prospect of growth in production by expanding a company's initial production capacity.
Scalability
_________ is determining how long each operation takes and deciding which tasks are done in which order.
Scheduling
Which of the following is most closely related to improving quality?
Six Sigma
Which of the following has helped shift the power of commerce from the sellers to the buyers?
Social media
Which of the following is true of the human factor involved in choosing a location for a plant?
Some corporations send their manufacturing operations outside the U.S. to countries that contain highly skilled workers who require lower wages than their U.S. counterparts.
Which of the following involves taking samples from the manufacturing method periodically and analyzing these data points to look for developments and differences?
Statistical Process Control
Greensaver Corp. is a company that sells electricity. Greensaver has taken the initiative to generate more power from solar and wind sources and is planting saplings in parks and on roadsides to combat the polluting effects of nonrenewable resources. Which of the best describes Greensaver Corp.'s efforts?
Sustainable development
Which of the following describes a situation in which a company carries out everyday business utilizing methods to reduce pollutants and resource depletion in order to guarantee upcoming generations will have availability to critical resources?
Sustainable development
What is the biggest mistake a salesperson can make prior to presenting a product to a prospect (in Step 4 of the process)?
Talking instead of listening
____________ represent the capability and knowledge needed to implement the procedures of a specific occupation.
Technical skills
Which U.S. government agency's regulations do firms have to comply with to ensure their employees do not face discrimination?
The EEOC (Equal Employment Opportunity Commission)
Which of the following acts by Congress is most closely related to ensuring consumers are given the right to be informed?
The Truth in Lending Act (Consumer Protection Credit Act)
Which of the following is an example of a manager's interpersonal skills?
The ability to motivate employees
Which of the following is a vital role of management?
The informational role
United Wheels Inc., a car manufacturer, plans to release a new line of cars that uses biodiesel. By state law, all cars manufactured in that state have to meet an emission test before they can be commercially sold. Upon inspection, it is found that United Wheels' new model meets those standards and its release is approved. Which approach to CSR has United Wheels taken by developing cars that use biodiesel and making sure that the state emission standards are met?
The proactive approach
Which of the following describes the action stage in the AIDA model?
The stage in which you motivate a customer to go ahead and buy a product he or she wants
Which of the following is a set of linked systems that coordinates the flow of goods and materials from vendors all the way through to final customers?
The supply chain
Which of the following is true of supply chains?
They consist of suppliers, manufacturers, and service providers.
Which of the following statements accurately represents the responsibilities of middle managers in the management pyramid?
They offer very important coaching and mentoring for first-line managers.
____________ describes the extent to which individuals can explore significant portions of business dealings and decisions.
Transparency
At Shady Window Shades, Susan tells her employees that customer satisfaction is a priority for Shady; however, every week she criticizes those who spend too much time with customers. What systems principle is being violated?
Understanding how feedback works in the system
Which one of the following statements is NOT a true representation of top-level managers in the management pyramid?
Upper-level managers select top managers.
Danielle, the manager of a toy manufacturing company, wants to increase the sustainability of her firm's supply chain. Which of the following modifications can be made to the supply chain in order to achieve this?
Using minimal material for packaging
A short expression of what the business aims to be is known as a(n) ________.
Vision statement
________ is a promotional messaging technique that offers a business's views on community matters.
advocacy advertising
While still controversial, _____________ was created to encourage organizations to hire and promote individuals whose economic success may have been otherwise hindered through established practices.
affirmative action
Which of the following are inclined to regulate decision making and limit the choices of employees?
autocratic leaders
Which of the following represents the latest in ethical concerns as they relate to online marketing?
behavioral targeting
When Joanna compares her company's key performance features with those of industry front-runners, she is ____________.
benchmarking
Goals are best defined as __________.
broad, long-range targets or aims
Which of the following represents a specific procedure set in place to allow companies some independence in dealing with the environmental influence of toxins and emissions?
cap and trade
Which term defines a long-term collection of strategic choices that works toward establishing the total amount of materials required to meet customer demands?
capacity planning
Which of the following focuses on rationalizing, resolving problems, and remembering details in order to comprehend and process the material necessary for decision making?
cognitive intelligence
A technique in which a seller advises and aids consumers in discovering the most valuable resolutions to their personal or professional requirements is called _________.
consultative selling
__________ is a movement that insists companies take into account customer demands and interests.
consumerism
Which one of the following statements about consumerism is NOT accurate?
consumerism is a synonym for materialism
What is the disadvantage of an outsourced value web approach?
controlling the outsourced functions
Which of the following can be used to describe today's social communication model?
conversational
Which of the following represents the most significant point about a product or company that a promoter wants to deliver to a specific market?
core message
The notion that a company has certain duties toward humanity that it must meet, excluding activities involving building revenue, is known as ___________.
corporate social responsibility
The top managers at ABCD International have always believed that every business has responsibilities to the community in which it does business beyond chasing the profits. This refers to ________.
corporate social responsibility
_____ is the creation of specific, one-of-a-kind products or services for a particular consumer.
customized production
A business accused of negligent behavior that markets itself as being socially responsible without making significant enhancements in its business practices is employing a(n) __________ approach to CSR.
cynical
Performing the decisional role, managers ________.
decide about setting product prices and selecting employees
Which of the following views of corporate social responsibility involves a reaction to pressures from activists?
defensive CSR
Allowing employees some authority and including them in decision-making activities is characteristic of ____________.
democratic leaders
Aaron was in an accident a few years ago and is now in a wheelchair. Although being in a wheelchair does not affect his ability to work, he finds getting hired and obtaining promotions difficult. Aaron is most likely a victim of ___________.
discrimination
__________ involves individuals' ability to handle their feelings and impulses effectively, resulting in increasing levels of empathy.
emotional intelligence
__________ refers to a system that applies to the organization as a whole and includes software designed to focus on the needs of all the functional areas of a company.
enterprise resource planning
Which of the following terms describes a scenario in which an individual is given multiple conflicting options, each with valid arguments, and is forced to make a decision between those options even though each option may be unfavorable?
ethical dilemma
Amanda works at a retail store in the mall. She has recently been promoted and now is in charge of opening and closing the store, which involves handling money. After counting the money from the register at the end of the day, she comes up with an extra $25 that somehow wasn't accounted for. Since the money isn't officially recorded, she wonders whether it would be okay to take the money or whether she should put the money in the bank and explain the situation to her boss in the morning. She decides that she deserves the extra money for her hard work and pockets the $25. Which of the following describes Amanda's actions?
ethical lapse
The communication, or promotion, strategy for a good or service is primarily designed to __________.
generate awareness of it among buyers
A(n) __________ is an expansive, long-term achievement that the organization wishes to attain.
goal
Which of the following involves corruption in which private information is stolen and manipulated in order to acquire types of financing as well as to commit other methods of fraud?
identity theft
Mark works at EFG, Inc. and has access to sensitive stock market information. Mark often uses that information to make decisions about when to buy and sell stocks, often before the public has any such information. Which of the following describes Mark's actions?
insider trading
The ability of companies to "speak with one voice" is a strategy accomplished by which of the following?
integrated marketing
Which of the following are skills necessary to comprehend individuals and to work together successfully with others?
interpersonal skills
Determining the correct amount of resources and goods needed at a certain time and then tracking those items is known as _______.
inventory control
A Gantt chart differs from a PERT chart in that a Gantt chart __________.
is formatted similarly to a horizontal bar graph
With ____________, products and resources are moved through production procedures immediately prior to the time they are needed.
just-in-time inventory management
__________ represents the practice of directing and inspiring individuals to successfully work toward company objectives.
leading
Which of the following represents the various manufacturing and functional methods that increase productiveness through the reduction of waste and time lag?
lean system
Customers and providers needing to be in the same place at the same time is a challenge of service delivery due to __________ of services.
location constraints
A production method in which part of the product is mass-produced and the remaining features are customized for each customer is referred to as ________.
mass customization
Zeon Drinks, a soda manufacturing company, sells its product to a bottling company called Neon Bottling Co. Zeon Bottling Co. mixes the soda and then fills up PET bottles with the carbonated drink at high pressure. The bottled drinks are manufactured along an assembly line, in which automated machines are used to fill several bottles simultaneously. This virtually eliminates the risk of human error. Zeon Bottling Co. is using the method of __________ to manufacture bottled drinking soda.
mass production
_____ focuses on manufacturing identical products in large quantities.
mass production
Which term describes a system that assists manufacturers in obtaining the correct materials when and where they are needed without having to store unnecessary amounts, in order to lower storage costs?
material requirements planning
___________ are typically responsible for establishing objectives, fulfilling goals, and organizing work for other levels of management.
middle managers
Smithees Tobaccos is planning to release a new line of cigarettes that has less nicotine. But before releasing the new line, Smithees was asked by the Food and Drug Administration to put warning labels on their packets that say, "Smoking is injurious to your health." Though the company argued that the nicotine level in the new line is not injurious, it eventually had to add the label on the packaging. In this scenario, Smithees Tobaccos adding the warning label is an example of a __________ approach to CSR.
minimalist
A ____________ is a declaration of why a company exists and what it intends to achieve for consumers and stakeholders.
mission statement
As developing economies create more demand for products, some producers are starting production facilities in or near those markets; this is a strategy known as ________.
near-shoring
____________ is the transfer of a portion or an entire company sector to an establishment in a foreign country.
offshoring
Market More is a departmental store that is located in many states in the country. Its CEO and CFO are satisfied with the profits they have made consistently over the past few years. They recognize the possibilities of expanding their chain to other countries as well. The possibility of the company's international expansion reflects the __________ component of SWOT analysis.
opportunities
Best Systems recently made the decision to hire AA Advertising to manage all of its marketing. This allows Best's managers to focus on their own core competencies in the technology area. This is an example of _______.
outsourcing
_____________ involves firms moving important business functions such as marketing or manufacturing, which were previously completed internally, to outside firms.
outsourcing
Services are __________ because they are consumed at the same time they are produced.
perishable
Donating money, employee time, or other resources to various causes without regard for any direct business benefits for a company is referred to as __________.
philanthropy
_________ involves a company's contributing funds, volunteer time, products, and services to causes or establishments without concern for immediate company advantages.
philanthropy
A __________ is a free or bargain-priced item offered to encourage the consumer to buy a product.
premium
Top managers at InfoAll, Inc., believe deeply that they have responsibilities beyond making a profit. They back their beliefs with specific actions taken on their own initiative. This describes which approach to CSR?
proactive
The __________ to corporate social responsibility (CSR) is that companies have a responsibility to help society beyond simply paying taxes and obeying the law.
proactive approach
__________ involves acquiring resources, parts, materials, and completed goods necessary to create products and services.
procurement
_______ involves promoters paying to show or actively use items in movies, shows, or other types of media in order for that item to be noticed by consumers.
product placement
_____________ is the proficiency with which a company is able to transform inputs into outputs.
productivity
The first step in personal selling, which is the process of finding and qualifying potential consumers, is called ________.
prospecting
Which of the following describes a technique that involves motivating customer demand for a product through promotional and messaging attempts which create product attraction from the end customer?
pull strategy
Practicing good business ethics involves all of the following EXCEPT ________.
putting personal interests above those of other stakeholders
Sobadia Singh buys a new smart phone that stops working after six months and does not have a warranty. She's not happy about it and lets her followers on Twitter know about it. Sobadia is exhibiting her __________ as a consumer.
right to be heard
Which of the following consists of a wide variety of occasions and activities aimed at endorsing a particular product and motivating consumers to purchase that product?
sales promotion
Focusing on the possible increase of manufacturing through amplifying or replicating initial manufacturing volume is known as ____________.
scalability
When considering advertising appeal, which approach works best on audiences that have low levels of emotional or intellectual engagement with the purchase?
sex
A program that attempts to remove any fluctuations in company performance through a process of in-depth analysis and quality transformations is known as __________.
six sigma
Which of the following is an approach based on collaborative societal media and verbal messaging techniques?
social communication model
Promotional messaging that is displayed on numerous products for the purpose of keeping a particular business's name visible to consumers at all times is known as ________.
specialty advertising
Objectives are best defined as __________.
specific, short-range targets
Taking samples from a process periodically and analyzing them to look for trends and anomalies is referred to as __________.
statistical process control
A company developing an internship program to help improve the workforce and to train potential employees for valuable roles within the company is an example of _______.
strategic CSR
Starbucks' decision to partially fund the cost of college for all of its employees is an example of __________.
strategic CSR
A _________ is a collection of associated systems that organize the movement of products and materials from vendors to consumers.
supply chain
Laissez-faire leaders take the role of ________.
supporters and consultants, encouraging employees' ideas and proposing insights when asked
Which term is defined as an interrelated and harmonized collection of components and methods that transform inputs into outputs?
system
A __________ involves looking at business as a series of interconnected and interdependent systems rather than as a lot of individual activities and events.
systems perspective
The program evaluation and review technique (PERT) is ________.
the best sequencing of activities, the anticipated time for project end, and the best usage of resources
Which legislation addresses job discrimination?
the civil rights act of 1964
Top management differs from lower management tiers in terms of (1) long time frames within which executives must work and (2) _______________.
the magnitude of their decision
The right to buy safe products and to buy them safely includes __________.
the right of protection from identity theft
Fundamental consumer rights that form the basis of much of the consumer-related legislation in the United States include all of the following EXCEPT __________.
the right to sustainable development
Jessica works for ABC Shoes. At ABC, Jessica is responsible for establishing structure, strategic goals, and guiding her employees. She is also responsible for making long-range plans and establishing major policies. She often works long hours and is frequently faced with making difficult choices in order to better ABC. Jessica is a __________.
top manager
Conceptual skills are particularly important for __________.
top managers
Choosing the option that delivers the maximum good for the maximum number of people describes the ________ approach to resolving ethical dilemmas.
utilitarianism
All of the components and procedures of an organization that add significance in the transformation of its resources into completed goods for consumer purchase are parts of its _____.
value chain
A _____________ is a succinct expression of the philosophies that influence a corporation's decisions and actions.
value statement
Which term defines a multidimensional network of vendors and subcontracting partners?
value web
In place of the linear value chain, some businesses now consider ________, which are multidimensional networks of suppliers and outsourcing partners.
value webs
A(n) ____________ is a concise and motivational description of what a company is striving to become.
vision statement
__________ occur(s) when an employee witnesses illegal or unethical actions within the company and chooses to reveal the evidence through formal means such as the media or the authorities.
whistle-blowing
