Business Communication Chapter 10
In an overtly persuasive message, the central appeal should come
after introductory material intended to get readers or listeners on your side
Which format is typically the most appropriate for internal proposals?
Which of the following are goals associated with content marketing?
-Increase brand awareness -Gain respect from prospective customers -motivate readers to seek more information
A direct order is most effective when
the reader is very likely to do what you are requesting
A persuasive request should develop the strategy using persuasive language and the ________________-viewpoint
you
The description of your plan for writing a business proposal should identify _____________
"deliverables", or tangible products
Which of the following are objectives of unsolicited proposal?
-To build your credibility -to get the reader's attention -to describe a need and your ability to answer it
Which of the following are examples of a persuasive request?
-sending a fundraising -asking your boss for an ergonomic keyboard -reminding employees to show up on time
A persuasive request should open with words that accomplish which of the following?
-set up the strategy -gain attention
Which of the following are objectives of an unsolicited proposal?
-to build your credibility -to get the reader's attention -to describe a need and your ability to answer it
What percentage of the U.S. population regularly uses the internet?
88.5%
The value of a company's positive image and name recognition is called
Brand equity
The opening segment of an unsolicited proposal should gain the reader's attention by
Summarizing the benefits to the reader included in the proposal
Which of the following is an effective request?
Your contribution of $20 or more will make a profound difference in the lives of children in need
the most prominent arena for external proposals is ________ selling
business-to-business
Presenting a shared problem and casting the request as a solution to the problem is called the
common-ground persuasion technique
In general, _________ are more formal than internal proposals
external proposals
Which of the following are examples of demographic information?
income, age, and gender
The social media platform that is entirely focused on visuals is called
Email sales messages should include at least one
link
When writing a blog post, the tone should be
personal and somewhat casual
