CB Ch 2

In which country is the concept of guanxi, which involves personal relationships, an important consideration?

China

T/F: Personal space refers to the nearness that others can come to you in various situations without your feeling uncomfortable.

True

T/F: The color blue connotes femininity in Holland but masculinity in Sweden and the United States.

True

T/F: The meaning of time varies between cultures in two major ways: time perspective and interpretations assigned to specific uses of time.

True

The fact that Americans are prone to engage in physical activities and to take an action-oriented approach to problems can be explained through which self-oriented value dichotomy?

active/passive

Coca-Cola is highly successful in marketing its beverages outside of the United States. Which factors do they use to adapt within and across countries where they do business?

culture homogeneity, ethical implications, affordability, and infrastructure

Which of the following statements is true regarding culture?

culture is acquired

In the United States, promptness is considered a virtue. Americans are expected to be on time to an event, and they expect others to do so as well. Which aspect of culture best explains this behavior?

culture is acquired, that is, it is learned

Which of the following is a cultural factor that affects consumer behavior and marketing strategy?

demographics, values, language, and nonverbal comunications

Which of the following is not a factor that creates problems in literal translations and slang expressions?

differences in the direction in which written words are read

In Japan, the exchange of meishi is the most basic of social rituals in a nation where social ritual matters very much. The act of exchanging meishi is weighted with meaning. Once the social minuet is completed, the two know where they stand in relation to each other and their respective statures within the hierarchy of corporate or government bureaucracy. What is "meishi"?

exchange of business cards

T/F: Power gap refers to the degree to which people accept inequality in power, authority, status, and wealth as natural or inherent in society.

false

T/F: The largest single influence toward uniformity among youth worldwide is education.

false

T/F: Two companies cannot use the same logo and brand name when operating in different countries.

false

Marie has purchased a brand that she has purchased before. However, the first time she used this brand, the product failed and she was dissatisfied. Unfortunately, the second time she purchased this brand, the same thing happened. She's frustrated and wants her money back, but she doesn't feel as though she has any control over this situation. She's decided that she just needs to accept this poor quality and not expect so much from the next product she purchases. Marie can be described as a(n)

fatalist

Trademarks ___

for the most part need to be established on a country-by-country basis.

Which of the following is enabling the growth of a global culture?

mass media, work, education, and travel

Violation of cultural norms results in __________, or penalties ranging from mild social disapproval to banishment from the group.

sanctions

A culture's overall orientation toward time is known as its

time perspective

Which one of these factors is not true regarding glocalization?

uniformity is always possible