CB Final Chapter 12

Alternatives in a consumer's awareness set that are deemed to be unacceptable for further consideration are referred to as the _____ set. a. inept b. inert c. indifferent d. passive e. dormant

A

When Carl, a Cuban, migrated to England, he realized he had no suitable clothes for the winter. Carl felt that he required some warm clothes to brace himself up for the English winter. Which of the following activities in the decision-making process represents this perceived requirement? a. Need recognition b. Search for information c. Evaluation of alternatives d. Choice e. Postchoice evaluation

A

When the search effort is not necessarily focused on an upcoming purchase; rather the effort is focused on staying up to date on a topic of interest, it is called a(n) _____ search. a. ongoing b. postpurchase c. binary d. passive e. prepurchase

A

Which of the following consumer search behaviors focuses on locating information that will enable the consumer to reach a decision for a specific problem? a. Prepurchase search b. Postpurchase search c. Ongoing search d. Binary search e. Passive search

A

Which of the following decision-making perspectives assumes that consumers diligently gather information about purchases, carefully compare various brands of products on salient attributes, and make informed decisions regarding what brand to buy? a. Rational decision-making perspective b. Experiential decision-making perspective c. Behavioral influence decision-making perspective d. Functional decision-making perspective e. Implemental decision-making perspective

A

Which of the following is an example of behavioral influence perspective? a. Marcie goes window-shopping with her friends and buys a designer gown that is on display at a store. b. Kate needs to buy a wedding gown. She surfs the Internet and visits all the boutiques in Florida to compare prices and quality. c. Mandy loves skiing and she has signed herself up for an expensive ski training in Switzerland. d. Tamara plans to spend an entire weekend relaxing at her favorite spa. e. Leon wants to buy a new automobile. He visits a few dealerships and test-drives quite a few automobiles. He compares prices and features of the various models before selecting one.

A

Which of the following statements is true about habitual decision making? a. It occurs when a consumer believes the consumption of a specific product that they have in mind will solve the problem and deliver value. b. It involves extensive evaluation of alternatives based on the potential to satisfy a particular need. c. It occurs when a consumer's involvement with the particular product category is high. d. It occurs when the perceived risk for the particular product is high. e. It involves a time-consuming process of collecting information and comparing brands.

A

Which of the following terms is used to refer to the product attributes that consumers consider when reviewing possible solutions to a problem? a. Evaluative criteria b. Hedonic criteria c. Informative criteria d. Predictive criteria e. Constructive criteria

A

Which of the following types of decision-making approaches occurs when there are relatively low amounts of purchase risk and product involvement? a. Limited decision making b. Extended decision making c. Experiential decision making d. Involved decision making e. Timed decision making

A

Bill wants to be elected as the mayor of his town. This perceived state for which he aspires is called his _____ state. a. actual b. desired c. social d. current e. temporary

B

In opportunity recognition, _____. a. a consumer's desired state doesn't change b. a consumer's actual state doesn't change c. a consumer's ideal state doesn't change d. a consumer's other state changes in some significant way e. a consumer's current state changes in some significant way

B

Negative emotions that come from failed search processes are referred to as search _____. a. dissonance b. regret c. error d. overload e. inertia

B

The practice of using decision-making shortcuts to arrive at satisfactory, rather than optimal, decisions is called _____. a. modeling b. satisficing c. shilling d. shaping e. renquing

B

The total collection of all possible solutions to a recognized need is referred to as the _____ set of alternatives. a. awareness b. universal c. consideration d. inert e. inept

B

When Carl decided to migrate to England, he was preoccupied with looking up on the Internet for data on accommodation. He also talked with his friends and relatives in England on available options for stay on his arrival. Which of the following activities in the decision-making process best represents Carl's preoccupation? a. Need recognition b. Search for information c. Evaluation of alternatives d. Choice e. Postchoice evaluation

B

When a consumer simply buys a product repeatedly without any real attachment, it is referred to as brand _____. a. loyalty b. inertia c. longevity d. consistency e. persistence

B

Which of the following decision-making perspectives assumes that consumers often make purchases and reach decisions based on the affect, or feeling, attached to the product or behavior under consideration? a. Rational decision-making perspective b. Experiential decision-making perspective c. Functional decision-making perspective d. Behavioral influence decision-making perspective e. Implemental decision-making perspective

B

Which of the following statements is true about the amount of search performed by consumers during decision making? a. Search tends to decrease as a consumer's level of education and income increases. b. When searching costs are greater than the benefits of the search process, consumers no longer value the activity and search stops. c. Consumers who possess negative attitudes toward shopping generally spend more time searching for product information. d. Search tends to decrease when a consumer possesses a high level of purchase involvement. e. As perceived risk decreases, search effort increases.

B

Which of the following statements is true about the technologies used by consumers to search for product or service-related information? a. QR codes are customer identification numbers through which consumers can make online transactions or purchases. b. GPS-based technologies allow consumers to quickly address specific needs that they have while they are traveling. c. QR codes are generally not preferred by consumers as they are very time-consuming. d. Visual search refers to a consumer searching for a particular product over the Internet. e. Internal search allows consumers to simply take a photo of an object or scan it into their screen and quickly receive information about it.

B

A consumer's perceived current state is also known as his or her _____ state. a. desired b. ideal c. actual d. social e. compatible

C

In which of the following types of decision-making approaches do consumers tend to search diligently for information that will help them reach a satisfactory decision? a. Rational decision making b. Limited decision making c. Extended decision making d. Habitual decision making e. Routine decision making

C

Risk associated with how other consumers will view the purchase is referred to as _____ risk. a. financial b. performance c. social d. physical e. time

C

When Anna goes shopping for groceries every week, she buys the same brand of orange juice that her family has been consuming for years. She picks up the juice without looking at the product information prior to buying it. Which of the following types of decision-making approaches is Anna is most likely adopting while buying orange juice? a. Extended decision making b. Rational decision making c. Habitual decision making d. Involved decision making e. Timed decision making

C

When Carl arrived in England, he compared four different options for accommodation, keeping in mind the budget as well as the neighborhood culture that would suit him. Which of the following activities in the decision-making process best represents Carl's comparison? a. Need recognition b. Search for information c. Evaluation of alternatives d. Choice e. Postchoice evaluation

C

Which of the following decision-making perspectives assumes that many decisions are learned responses to environmental influences? a. Rational decision-making perspective b. Experiential decision-making perspective c. Behavioral influence decision-making perspective d. Functional influence decision-making perspective e. Implemental decision-making perspective

C

Which of the following includes alternatives in the awareness set to which consumers are indifferent? a. Active set b. Inept set c. Inert set d. Consideration set e. Dormant set

C

Which of the following is true about behavioral influence decision-making perspective? a. Consumers are rational and they diligently gather information about purchases. b. Consumers compare various brands of products on salient attributes. c. Consumers' behaviors are influenced by environmental forces. d. Consumers make informed decisions regarding what brand to buy. e. Consumers' behaviors are influenced by cognitive decision making.

C

Which of the following is true about the consumer decision-making process? a. Consumers always proceed through the activities in the decision-making process in a sequential fashion. b. Consumers always complete the decision-making process once it is initiated. c. Consumers' decision-making processes don't always involve a tangible product. d. Consumers' decision-making processes operate independently of any value perceptions. e. Consumers' decision making doesn't always involve choices linked to value.

C

Risk associated with the safety of the product as well as its consumption is referred to as _____ risk. a. financial b. performance c. social d. physical e. time

D

Some consumers won't purchase certain brands of automobiles because there is no dealership in their town to provide maintenance services for their vehicles. In some cases, they would have to drive for several hours to the closest dealership. Which of the following is most likely influencing the decision against purchasing one of these brands? a. Financial risk b. Physical risk c. Performance risk d. Time risk e. Social risk

D

The situation in which consumers are presented with so much information that they cannot assimilate it all is known as information _____. a. bias b. asymmetry c. bottleneck d. overload e. exposure

D

When Carl migrated to England, he decided to stay in a cottage in Goodwood, Leicester, even though he had the option of staying in a better place. He opted to stay in Goodwood as the rent was reasonable and the neighborhood culture suited him well. Which of the following activities in the decision-making process best represents Carl's decision to stay in Goodwood? a. Need recognition b. Search for information c. Evaluation of alternatives d. Choice e. Postchoice evaluation

D

Which of the following is true of the experiential decision-making perspective? a. It assumes that consumers follow a "think-feel-do" hierarchy in making decisions. b. It assumes that consumers' decision-making involves extensive cognitive effort. c. It assumes that consumers' decision-making processes merely focus on utilitarian value. d. It assumes that consumers' behaviors are based largely on the sheer enjoyment involved with consumption. e. It assumes that consumers derive value from the end result of their decisions and not the experience.

D

Which of the following represents the perceived overall goodness or badness of some product from a consumer perspective? a. Product warranty b. Usability c. Availability d. Quality e. Price

D

It has been a month since Carl moved into a new apartment in Leicester. He spent most of his life savings on purchasing the apartment. He now considers his decision and feels that he has made the right selection in terms of the amount of money spent and the value received on the purchase. Which of the following activities in the decision-making process best represents Carl's consideration of his decision? a. Need recognition b. Search for information c. Evaluation of alternatives d. Choice e. Postchoice evaluation

E

Risk associated with the cost of the product is known as _____ risk. a. social b. physical c. performance d. time e. financial

E

Risk associated with the likelihood of a product functioning as expected is referred to as _____ risk. a. financial b. physical c. social d. time e. performance

E

The perception of the negative consequences that are likely to result from a course of action and the uncertainty of which course of action is best to take is referred to as perceived _____. a. need b. stress c. value d. inertia e. risk

E

The rate at which a promotion is transitioned into a sale is known as promotional _____ rate. a. consolidation b. evolution c. transition d. optimization e. conversion

E

Which of the following is a deeply-held commitment to rebuy a product or service regardless of situational influences that could lead to switching behavior? a. Brand equity b. Brand inertia c. Brand longevity d. Brand preference e. Brand loyalty

E