CB4-5

A drive to acquire products that consumers can use to accomplish things is known as _____ motivation. a. utilitarian b. preventive c. self-improvement d. promotional e. accommodative

A

According to which of the following theories specific types of thoughts can serve as a basis for specific emotions? a. Cognitive appraisal theory b. Regulatory focus theory c. Goal-setting theory d. The social learning theory e. The cognitive-affective theory

A

Before information can be stored in the long-term memory, all stimuli are converted to meaning that can be expressed verbally. This process of converting stimuli is known as _____. a. semantic coding b. meaningful encoding c. dual coding d. response generation e. cognitive interference

A

The extent to which a consumer shows outward behavioral signs and otherwise reacts obviously to emotional experiences is called emotional _____. a. expressiveness b. flow c. focus d. attachment e. contagion

A

The mental path by which some thought becomes active is known as _____. a. memory trace b. mental script c. activation node d. memory tag e. mental schema

A

The phenomenon in which the meaning of something is influenced by the information environment is called _____. a. framing b. positioning c. signaling d. prospecting e. distorting

A

Which of the following provides a consumer with the deepest comprehension and the greatest chance of accurate recall? a. Personal elaboration b. Cognitive interference c. Spreading activation d. Dual coding e. Meaningful encoding

A

Which of the following terms refers to a type of associative network that works as a cognitive representation of a phenomenon that provides meaning to that entity? a. Schema b. Archetype c. Specimen d. Prototype e. Exemplar

A

Which of the following terms refers to the efforts put forth by service workers who must overtly manage their own emotional displays as part of the requirements of the job? a. Emotional labor b. Aesthetic labor c. Emotional flow d. Emotional fabrication e. Emotional consistency

A

Which of the following ways of measuring emotions automatically records visceral reactions or neurological brain activity? a. Autonomic measures b. Self-report measures c. Introspective measures d. Administered measures e. Standardized measures

A

A concept within a schema that is the single best representative of some category is known as a(n) _____. a. specimen b. exemplar c. archetype d. script e. stereotype

B

A social _____ is the cognitive representation that gives a specific type of person meaning. a. categorization b. schema c. script d. expectation e. facilitation

B

Deep personal interest that evokes strongly felt feelings associated with some object or activity is known as _____ involvement. a. situational b. emotional c. associative d. momentary e. shopping

B

Since _____ motivation helps a consumer maintain his or her state, it works much like homeostasis. a. hedonic b. utilitarian c. promotional d. self-improvement e. end-state

B

The extent to which one continues processing a message even after he/she develops an initial understanding in the comprehension stage is known as _____. a. activation b. elaboration c. rumination d. association e. assimilation

B

The memory for past events in one's life is known as the _____. a. procedural memory b. episodic memory c. semantic memory d. implicit memory e. sensory memory

B

The unintentional but recurrent memory of long-ago events that are not triggered by anything in the environment is known as _____. a. elaboration b. rumination c. activation d. assimilation e. contemplation

B

When Joanna finally got the dress that she had been waiting for, she was ecstatic as it turned out to be a perfect fit. This is an example of _____ appraisal. a. anticipation b. outcome c. agency d. equity e. introspective

B

Which of the following is true of workbench memory? a. It has unlimited duration. b. It has limited capacity. c. It is considered to be preattentive. d. Its capacity remains the same across different levels of consumers' involvement. e. It uses only semantic coding to store information.

B

Which of the following terms is used to capture one's awareness of the emotions experienced in a situation, and an ability to control reactions to these emotions? a. Emotional expressiveness b. Emotional intelligence c. Emotional involvement d. Emotional abandonment e. Emotional detachment

B

The process in which two different sensory "traces" are available to remember something is known as _____. a. semantic coding b. chunking c. dual coding d. meaningful encoding e. mental tagging

C

The process that occurs when preexisting knowledge is used to assist in storing new information is known as _____. a. response generation b. semantic coding c. meaningful encoding d. memory tracing e. cognitive interference

C

Which of the following is true of sensory memory? a. It has limited capacity. b. It has unlimited duration. c. It is considered to be preattentive. d. It uses semantic coding to store information. e. It uses the same distinctive mechanism for different sensory information.

C

Which of the following storage areas of the memory system is used to store and encode information for placement in the long-term memory as well as to retrieve encoded information for future use? a. Sensory memory b. Procedural memory c. Workbench memory d. Declarative memory e. Episodic memory

C

Which of the following types of cognitive appraisals considers how fair some event is and can evoke emotions like warmth or anger? a. Anticipation appraisal b. Agency appraisal c. Equity appraisal d. Outcomes appraisal e. Introspective appraisal

C

Which of the following types of cognitive appraisals focuses on the future and elicits emotions like hopefulness or anxiety? a. Outcomes appraisal b. Equity appraisal c. Anticipation appraisal d. Agency appraisal e. Retrospection appraisal

C

_____ refers to the interpretation or understanding that a consumer develops about some attended stimulus based on the way meaning is assigned. a. Attention b. Exposure c. Comprehension d. Elaboration e. Sensation

C

A schema representing an event is known as a(n) _____. a. exemplar b. prototype c. stereotype d. script e. archetype

D

The amount of information available for a consumer to process within a given environment is known as information _____. a. assurance b. bias c. retrieval d. intensity e. hoarding

D

The process of grouping stimuli by meaning so that multiple stimuli can become a single memory unit is known as _____. a. tracing b. retrieving c. encoding d. chunking e. tagging

D

When emotions become part of the meaning for a category, it is referred to as _____. a. affective resonance b. positive affect optimization c. non-conscious affect d. schema-based affect e. integrated affect

D

Which of the following is true of self-report measures? a. It does not require a volitional response from a consumer. b. It requires the attachment of a measuring device to a consumer. c. Results obtained from self-report measures are not valid enough to be useful to consumer and marketing researchers. d. It requires consumers to recall their affect state from a recent experience. e. It is considered to be more obtrusive than autonomic measures.

D

Which of the following terms refers to the efforts put forth by employees in carefully managing their own personal appearances as a requisite to performing their job well? a. Emotional labor b. Emotional contagion c. Emotional flow d. Aesthetic labor e. Aesthetic expression

D

Which of the following types of cognitive appraisals considers how something turned out relative to one's goals and can evoke emotions like joyfulness, satisfaction, sadness, or pride? a. Anticipation appraisal b. Agency appraisal c. Equity appraisal d. Outcomes appraisal e. Introspective appraisal

D

Which of the following types of cognitive appraisals reviews responsibility for events and can evoke emotions like gratefulness, frustration, or sadness? a. Outcomes appraisal b. Equity appraisal c. Anticipation appraisal d. Agency appraisal e. Introspective appraisal

D

According to _____, a consumer's memories and evaluations can be influenced to the extent that the consumer's mood can be controlled. a. mood-congruent sensory stimuli b. mood-congruent encoding c. mood euthymia affect d. mood-association affect e. mood-congruent recall

E

Which of the following represents the extent to which an emotional display by one person influences the emotional state of a bystander? a. Emotional involvement b. Emotional labor c. Emotional flow d. Emotional activation e. Emotional contagion

E

_____ motivation involves a drive to experience something personally gratifying. a. Utilitarian b. Preventive c. Homeostatic d. Physiological e. Hedonic

E

_____ refers to the fact that consumers feel uneasy about buying things that others have previously touched. a. Product contagion b. Product dissociation c. Buyer's remorse d. Buyer's dissonance e. Product contamination

E