Certification quiz

This Analytics feature allows you to connect individual customers behavior across various interactions on different platforms and devices by letting you associate your own identifiers with your individual customers.

User-ID

How many days does it take for a property to be permanently deleted once you have deleted it from your Google Analytics account?

35

You are setting up Google Analytics and are asked to set up a data stream as part of the process. Which of these describes a data stream?

A data stream lives within a property and is a source of data from your app or website

You create a report to show the types of devices users have been coming from over the past 30 days - whether they were on desktops or mobile phones, for example. In this report, what is device type?

A dimension

Which of these structures represents a Google Analytics account's hierarchy?

Account > Property > Data stream

You just added a feature to your website allowing users to sign up for a newsletter. Now, you want to mark new sign-up events as conversions and create an audience for people who signed up. What part of your Google Analytics 4 property helps you manage events, conversions, and audiences?

Configure

You manage a website and consider certain events as especially valuable - like when users sign up for your newsletter or make a purchase. If you want to designate these events as important and assign them a value, how should you label these events in your Google Analytics 4 property?

Conversation events

Which of these Google Analytics features relies on machine learning to measure conversions that you can't directly observe?

Conversion modeling

You work for an online vintage clothing retailer and store data about each of your sales items offline. Which of these features allows you to upload a CS file containing item data you want to join with Analytics data?

Data import

Which features lets you set the amount of time that event-level and user-level data is stored by Google Analytics?

Data retention period

One of these attribution models relies on machine learning algorithms to assign credit for a conversion across various touchpoints. Which is it?

Data-Driven

Which events are accounted for in the Realtime report?

Events that took place within the last 30 minutes

You are looking for advanced techniques that go beyond the standard reports to help you uncover deeper insights about your customers' engagement. Which section would you open in your Google Analytics property?

Explore

You have a mobile app and want to collect and send data from the app to your Google Analytics 4 property. Which of these should you use?

Firebase SDK

If you were in your Google Analytics property's Explore section and wanted to customize metrics and dimensions, in a table format, which of these exploration techniques would you use?

Free form

If you wanted to see the steps your users take to reach a key task or conversion, which exploration technique would you use to visualize those steps and see how well they are succeeding or failing at each step?

Funnel exploration

When Google Ads is linked to Google Analytics, how can conversion events from Google Analytics can be used in Google Ads?

Google Ads can use these conversions to optimize your bids for ad placements

If you're a business owner that wants to analyze how users arrive at your website and app, as well as the user journeys across both of these platforms, what should you use to generate insights?

Google Analytics 4 properties

Users are finding and visiting your website from a variety of different places, including search engine results and social media. Which section within Reports in Google Analytics can give you insight into where your users are coming from before visiting your website?

Acquisition

You're setting up your web data stream so that your website is feeding your Google Analytics property with data. While setting up this web data stream, what happens when you leave the enhanced measurement setting enabled?

Additional events are collected from your website without you needing to change your website's code

What can you do with audience triggers?

Create new events based on an audience rule being satisfied

You manage a blog that has a few contributing authors. What could you use to report the name of the author on each article page?

Custom dimension

You run a small company that has a website as well as an app for iOS and an app for Android. If your objective is to analyze events and users across all three of these, how should you set up your account?

One property with a web data stream for your website and one property with two app data streams, one for iOS and the other for Android

You've created a new path exploration in Explore to gain insight into the top pages that new users open after opening your home page. You're interested in sharing your findings with your colleague. By default, who can see the exploration you just created?

Only you can see it, but you can share it with the other users of the property in read-only mode.

You want to find readymade cards that address typical questions about how users are interacting with your app or website. Which section do you go to in order to find this?

Reports

Which Analytics 360 feature would you use to create a new data set by combining data from multi-source properties to get a broad view of your business across brands, products, or regions?

Roll up properties

If you wanted to link a new Google Ads account to your Google Analytics property in order to see detailed marketing campaign data, where in your Google Analytics 4 property would you go to manage this process?

Admin

You want to know how various ads you've placed work together on the path to conversions. Where in your Google Analytics 4 property can vou find the "Conversion paths" report?

Advertising

You manage a retail website and customers arrive from many different places, like search engines, ads, and social media. You're interested in gaining insight to which of these is driving the most new customers and the most conversions. Which dimension shows you where your website users arrived from, such as "organic search" or "referral"?

Default channel grouping

What's a key difference between Google Analytics 4 properties and Universal Analytics properties?

Google Analytics 4 properties use "events" as the foundation for data collection and reporting, while Universal Analytics uses "sessions" as the foundation for data collection and reporting.

You would like to export your Google Analytics data to BigQuery to run queries and combine some of your offline data with Analytics data. What type of Analytics property can export data to BigQuery?

Standard or Analytics 360 properties using GA4

What do you need to implement first in order to start gathering insights for your website to be reported via Google Analytics?

Analytics tag

How does Google Analytics measure and report distinct user interactions when a Google Analytics 4 property exists on a mobile app and website?

As events

How can Google Ads use audiences from Google Analytics when the two are linked?

Audiences in Google Ads can be used to target ad campaigns

Which of these attribution models distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting?

Linear

You want to know how various ads you've placed work together on the path to conversions. Where in your Google Analytics 4 property can you find the "Conversion paths" report?

That data will only be used for measurement purposes

When enabled, which Analytics feature associates event data it collects from users on their website or app with the Google accounts of signed-in users who have consented to sharing this information?

Google signals

If you wanted to gain insights into the organic search queries that are taking users to your website, which platform should you connect with Analytics?

Search console

You want to create new audiences for your eCommerce site by segmenting users according to parameters that make sense for your business, like those whove made a purchase. Which of these approaches would provide you with a predictive audience?

You create an audience of users who are likely to purchase in the next seven days

In which of these scenarios would the Engagement overview report be useful if you're using Google Analytics for your website?

You're interested in seeing which pages on your site are getting the most traffic.

You create a report to show the types of devices users have been coming from over the past 30 days - whether they were on computers or mobile phones, for example. In this report, which of these is a "metric" in Google Analytics?

How many users were on mobile phones

You collect data on your point-of-sale system that could complement the data you are sending to Google Analytics from your website and app. Which of these features allows you to collect and send events directly to Google Analytics servers?

Measurement protocol

You're currently using last-click attribution. Which of these reports would let you see how first-click attribution would value channels and campaigns?

Model Comparison

If you had an event on your website triggered by a user watching a video, which of these definitions could be considered an example event parameter?

Name of a video watched on vour site

Which Analytics 360 feature allows you to filter data and create a new data set needed for a specific audience or use case?

Sub properties

What scope would be set for a custom dimension that reports membership status for a customer rewards program?

User

What is something you can do with your data when you export your Google Analytics data to BigQuery?

You can use SQL to query your data to answer questions and gain insights into your products, users, and channels

You manage a company that installs swimming pools. You post a new how-to-video on your website about proper pool maintenance. Google Analytics has a lot of data about user interactions with this video.

The language preference of users watching the video on your site