Ch 14
Social media are ideal for participating in customer conversations and listening to customer feedback because they are _____________.
interactive
____________ is perhaps the toughest public policy issue now confronting the direct marketing industry.
invasion of privacy
Many consumers today rent DVDs from a vending machine called Redbox, which can be found in retail stores and other locations. Redbox is type of ________ marketing.
kiosk
Which of the following is a form of traditional direct marketing?
kiosk marketing
Geico's website is designed to quickly turn an inquiry into a sale. Geico has designed a(n) ______ website.
marketing
Which of the following is used to engage customers anywhere, anytime during the buying and relationship-building processes?
mobile marketing
Consumers may receive an e-mail, supposedly from their bank or credit card company, saying that their account's security has been compromised. The sender asks consumers to log on to a provided Web address and confirm their account and other personal information and then steals this private information. This is a fraudulent practice called ______.
phising
A form of television marketing which persuasively describes a product and give customers a toll-free number or an online site for ordering is known as _________________.
DRTV marketing
Which of the following represent the newer tools of digital direct marketing?
Online marketing, social media marketing, and mobile marketing
Which of the following statements is correct regarding sellers and their use of direct and digital marketing?
Sellers have opportunities to engage in real-time marketing.
A blog is a(n) ______.
an online forum
Which form of marketing involves engaging directly with carefully targeted individual consumers and customer communities to both obtain an immediate response and build lasting customer relationships?
direct and digital marketing
________ involves sending an offer, announcement, reminder, or other item to a person at a particular address.
direct-mail marketing
Companies like Amazon and Expedia.com that sell products and services directly to final buyers over the Internet are known as _______.
e-tailers
______ means sending email pitches only to customers who "opt in."
permission-based email marketing
