Ch. 3 Quiz

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How does the microenvironment of a company differ from its​ macroenvironment? A. The microenvironment affects a larger portion of the company than the macroenvironment. B. The microenvironment uses more financial resources than the macroenvironment. C. The microenvironment is​ company-based, whereas the macroenvironment is​ customer-based. D. The microenvironment deals with the big​ problems, whereas the macroenvironment deals with trivial problems. E. The microenvironment deals with the​ company, suppliers, marketing​ intermediaries, customer​ markets, competitors, and publics.

The microenvironment deals with the​ company, suppliers, marketing​ intermediaries, customer​ markets, competitors, and publics.

Nguyen's Sporting Goods is having difficulty obtaining the credit it needs to expand. What should the company do in order to alleviate its financial​ situation? A. Devise a marketing plan with a marketing service agency B. Work out a plan with its financial intermediaries C. Find a new physical distribution firm D. Reexamine its relationship with its resellers E. Analyze the finances of one of its competitors

Work out a plan with its financial intermediaries

Which of the following generational groups represents one of the most powerful forces shaping the marketing​ environment? A. Generation Z Your answer is not correct. B. The Greatest Generation C. Baby boomers This is the correct answer. D. Generation X E. Generation Y

Baby boomers

A wedding services company changes its marketing strategy to reflect the fact that more LGBTQ​ (lesbian/gay/bisexual/transgender/queer) marriages are taking place. The company is offering a broader range of ceremonies that cater to this market. Which of the following environments must this wedding company​ analyze? A. Technological B. Economic C. Political D. Cultural E. Natural

Cultural

Which of the following identifies a change in the technological environment that could affect the success of a​ business? A. A company develops a customer support program that customers rate twice as responsive as the previous program. B. A company develops a new warranty that lasts as long as its predecessor. C. A company develops a new battery that lasts twice as long as its predecessor. D. A company develops a new battery that costs twice as much as its predecessor. E. A company packages its product to be twice the size of its predecessor.

A company develops a new battery that lasts twice as long as its predecessor.

Proactive businesses often take aggressive actions to affect consumers and the forces in their marketing environments. Which of the following does NOT depict a proactive​ company? A. A small family winery offering a broader selection of red wines in response to a growing preference for red wines B. A dairy creating new flavors of organic yogurt in response to a trend toward healthy eating C. A local restaurant refusing to counter false allegations of salmonella D. A jewelry company taking advantage of the new trend of charm bracelets E. A utility company hiring lobbyists to influence legislation regarding climate change

A local restaurant refusing to counter false allegations of salmonella

To be​ successful, why should companies try to adopt a proactive stance on​ marketing? A. A proactive stance ensures that a company will increase its market share. B. A proactive stance allows a company to compete with its competitors on quality alone. C. A proactive stance allows a company to compete with its competitors on pricing alone. D. A proactive stance allows a company to let the market determine prices for its products. E. A proactive stance allows a company to take advantage of opportunities as they arise.

A proactive stance allows a company to take advantage of opportunities as they arise.

To exercise social​ responsibility, many companies are linking themselves to what type of​ marketing? A. Intermediaries B. Generational C. Technological D. Environmental E. ​Cause-related

Cause-related

__________________ is a group numbering 55 million or more consumers and sometimes is an overlooked​ "in-between" consumer group because it is both smaller and less materialistic than other groups and prizes​ experience, not acquisition. A. Echo boomers B. Generation Z C. Baby boomers D. Senior citizens E. Generation X

Generation X

Which generational group seamlessly blends online and offline worlds as they socialize and​ shop? A. Baby boomers B. Generation X C. Generation Y D. The Greatest Generation E. Generation Z

Generation Z

The role of a​ company's marketing intermediaries is to do which of the​ following? A. Provide the resources needed by the company to produce goods and services B. Determine which products a company should market C. Help the company​ find, promote,​ sell, and distribute products D. Purchase the​ company's product E. Manage the​ company's human resources efforts

Help the company​ find, promote,​ sell, and distribute products

Of the​ following, which best reflects how the American population has changed over​ time? A. It has become more skeptical about marketing schemes. B. It has become more likely to develop brand loyalty. C. It has become more​ diverse, better​ educated, and more mobile. D. It has become​ wealthier, more​ cultured, and more frivolous in its spending habits. E. It has become closer knit and more​ family-oriented.

It has become more​ diverse, better​ educated, and more mobile.

Jill Parker owns​ 2,000 acres of ranchland in Iowa.​ Recently, a supply of natural gas was discovered on her property. Not knowing much about the marketing​ environment, she asks you what she should do. Which of the following is the BEST​ advice? A. Jill should focus on negotiating with a local gas company for personal consumption. B. Jill should focus on ranching and ignore trying to commercialize or sell the natural gas. C. Jill should focus on the business market and license the natural gas rights. This is the correct answer. D. Jill should try to find propane reseller markets. E. Jill should focus her attention on the government markets.

Jill should focus on the business market and license the natural gas rights.

The​ demographic, economic,​ natural, technological,​ political, and cultural forces that affect a​ company's ability to serve its customers make up which of the​ following? A. Marketing environment B. Technological environment C. Macroenvironment D. Microenvironment E. Cultural environment

Macroenvironment

​Beverly's Burgers came under fire recently when allegations were made that its veggie burgers were actually made with beef. To counter the​ claims, the restaurant called in a company to test not only its veggie​ burgers, but also the rest of its vegetarian options to prove they lacked meat. The results were displayed publicly on the​ restaurant's Facebook page. What BEST describes​ Beverly's Burgers' response to the​ allegations? A. Reactive B. Passive C. Proactive D. Steadfast E. Determinative

Proactive

There have been dramatic changes in the political environment that affect marketing. Which of the following does NOT represent one of those​ changes? A. Increasing legislation regulating business B. Strong emphasis on free trade and open borders C. Greater emphasis on social responsibility Your answer is not correct. D. Greater emphasis on ethics E. Strong government agency enforcement

Strong emphasis on free trade and open borders

Chicago's Best Pizzeria has been operating on the north side of Chicago for more than 30 years. Its target market includes young urban professionals who want​ new-style organic pizzas with exotic ingredients.​ However, in recent​ years, the population in the​ pizzeria's neighborhood has been​ shifting, and now fewer young urban professionals live there. The population has grown older and wants traditional​ pizza, not pizza with exotic ingredients. Which of the following identifies the​ pizzeria's BEST response to this​ situation? A. Be proactive and convince customers that​ "exotic is​ better." B. Cut the prices on its pizza. C. Target a new market with a different product. D. Run an ad campaign on the health benefits of pizza. E. Sell a different food​ product, such as hamburgers or sushi.

Target a new market with a different product.

Wonders such as​ smartphones, driverless​ cars, and antibiotics can be attributed to which marketing​ environment? A. Natural B. Technological C. Political D. Social E. Cultural

Technological

Which of the following includes shortages of certain raw​ materials, higher pollution​ levels, and more government​ intervention? A. The political environment B. The economic environment C. The sociocultural environment D. The technological environment E. The natural environment

The natural environment

The group of factors that affect​ consumers' purchasing power and spending patterns is called the​ _________________. A. demographic environment B. sociocultural environment C. natural environment D. economic environment E. political environment

economic environment

The second purpose of government regulation is to​ _____________________. A. protect companies from each other B. protect consumers from unfair business practices C. punish companies for unlawful behavior D. regulate and constrain companies Your answer is not correct. E. protect the interests of society against business competition

protect consumers from unfair business practices

The third purpose of government regulation is to​ _____________________. A. protect the interests of society against unrestrained business practices B. protect consumers from unfair international trade C. regulate and constrain companies D. protect companies from each other E. punish companies for unlawful behavior

protect the interests of society against unrestrained business practices

The purpose of business legislation is primarily based on​ ________. A. punishing companies for unlawful behavior B. regulating and constraining companies C. protecting the interests of society against unrestrained business practices protecting companies from each other D. protecting companies from each other E. protecting consumers from unfair business practices

protecting companies from each other

The major cultural values of a society are expressed by​ people's views of​ ____________________. A. ​themselves, others,​ organizations, society,​ nature, and the universe B. the​ universe, society, and themselves C. organizations and themselves D. ​society, organizations, and nature E. ​themselves, nature, and society

themselves, others,​ organizations, society,​ nature, and the universe

Tina's Tunes is a music store that has been selling CDs for 20 years. Throughout the last six​ years, sales have continuously declined and profits have almost completely disappeared. The owner of​ Tina's Tunes believes resurgence is likely to happen soon and wants to continue business as usual. What is likely to happen to​ Tina's Tunes? A. ​Tina's tunes are likely to prosper as mistrust in the digital age increases. B. ​Tina's Tunes is likely to fail because it is ignoring the natural environment. C. ​Tina's Tunes is likely to fail because it is ignoring the current political environment. D. ​Tina's Tunes will experience a rebound as the fear of the Great Recession declines. E. ​Tina's Tunes is likely to fail because it is ignoring the technological environment.

​Tina's Tunes is likely to fail because it is ignoring the technological environment.


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