ch 5 comm

When were the first cable television systems, called community antenna television (CATV), built noncommercially?

1948

Which era is often referred to as the golden age of television?

1950s

Heavy advertising generally occurs __________ weeks before a movie's release.

2

On average, how many hours per day does a child between eight and eighteen spend in front of some kind of screen (TV, computer, or smartphone/mobile device)?

6.5

According to a recent study, __________ percent of American consumers binge-watch TV.

70

Which of the following directors is generally considered one of the most influential international film auteurs, some of whose early films were remade as Westerns?

Akira Kurosawa

Which show is the best-known and longest-running one based nearly entirely on user-generated content (UGC)?

America's Funniest Home Videos

Which of the following is an example of product placement?

C-3PO wearing an Apple watch in a "Star Wars" trailer

A difference existed between the camera invented by Thomas Edison and the one patented by the Lumière brothers in France: the Lumières' camera was __________.

Cinematographe

Which of these are the one obstacle to the movie industry's adoption of digital distribution?

Concerns over piracy after watching the music industry's battles with file-swapping services

Who created Nosferatu, an adaptation of Bram Stoker's Dracula tale, that helped develop the language of film?

F.W. Murnau

Who invented roll film in 1884, making it more practical for newspapers to publish timely news photos?

George Eastman

Which statement best describes the movie-industry business model?

Go out and get as many people as possible to pay to watch a movie.

Now that the American movie industry has adopted digital-presentation technologies at all levels of production, audiences should enjoy which of the following?

Improved picture quality, sound and movie availability

Which of the following assertions is correct about MTV?

MTV exemplified a shift in television programming to a fragmented and specialized approach.

Who was the nineteenth-century photographer acclaimed for his Civil War photos and portraits of famous people?

Mathew B. Brady

Where did the motion picture industry begin, and for what reason?

On the eastern seaboard, especially NYC, the center of entertainment, with its Broadway and vaudeville theaters. Thomas Edison's labs were also nearby in NJ

The work of which contemporary film director/writer, known for "Pulp Fiction," has drawn criticism for its often blatantly violent content?

Quentin Tarantino

Which of the following assertions about reality television is correct?

Reality television is profitable for networks because production costs are much lower.

Who directed the first great documentary film, Nanook of the North (1922)?

Robert Flaherty

Which of these was the first of two changes that radically altered the video market?

The move from videotapes to DVDs

Which of these was the first position of the movie industry on the trend toward digital streaming services?

The movie industry disliked this trend because profit margins are lower with digital streaming.

Why have cable television networks such as HBO and Showtime and streaming services like Netflix been able to produce more innovative and edgy content than network TV?

They are unfettered by FCC content restrictions that national television networks are required to follow in regard to profanity and partial nudity.

Joseph Niépce created pictures in 1827 using __________ that required __________ of exposure.

Using a asphalt-like material that hardened after exposure to light, created a picture, that required 8 hours of exposure.

Which TV program, the highest-rated series of the 1970s, paved the way for exploration of the controversial themes - contemporary social and civil rights issues?

all in the family

What was the earliest recording device in the history of photography?

camera obscura

Named for its French inventor, which of the following was an early type of photographic device that allowed photographs to be created by exposing positive images on a metal plate?

daguerreotype

Where did much of television's earliest programming come from?

directly from radio

Which type of film is most likely to appeal to movie studios because it can support a number of sequels and reach a global audience with a formulaic story and characters?

documentary

The primary function of the American motion picture industry is to __________.

entertain

What is HBO's most popular television series to date?

game of thrones

Two of the earliest and most famous Technicolor films, both released in 1939, became classics in the history of American cinema. What are these two films?

gone with the wind and the wizard of oz

Which of the four primary means of distributing television programming is most appealing to millennials?

internet streaming

The current president of Lucasfilm is __________, who identifies the essence of great film as great __________.

kathleen kennedy, storytelling

Famous for movies that conjured illusions, Georges Méliès was the first director who __________.

made objects appear, disappear, or change

Which is the biggest reason the soap opera, a staple of early television programming, the has largely disappeared?

most women have entered the workplace and audiences have shrunk

Which category constitutes the largest single expense in a movie budget?

production

Because of increasing broadband access and growing ranks of cord cutters, cable companies have begun to offer __________.

skinny bundles

Morgan Freeman, James Franco, Amanda Seyfried and Brad Pitt were first introduced to audiences by acting which format?

soap operas

TV commentator Les Brown claims which genre of programming constitutes a near-perfect form for television?

sports

What are the two major functions of still images in society?

surveillance and cultural transmission

Reflecting the growing Latin American population in the United States, in the 1980s the Reliance Capital Group launched which Spanish-language network?

telemundo

Which very early film known for pioneering innovative cinematic techniques became a controversial classic because of its racial stereotyping?

the birth of a nation

Released in 1927 and starring Al Jolson, the first commercially successful "talkie" was __________.

the jazz singer

What is the primary goal of most motion pictures produced in the United States?

to make money

According to the Society of Professional Journalists' code of ethics, what is the primary responsibility of the reporter?

to seek the truth

What is the main traditional media channel in which movies are generally marketed?

tv advertising

Watching short recorded scenes on a Kinetoscope, a precursor to the motion picture viewer, was similar to the experience of a ___________.

vaudeville peep show

Concerns raised about binge-watching TV are similar to those regarding the potentially harmful effects of __________.

video gaming

The switch to an entirely digital signal freed up bandwidth space, allowing broadcasters and cable operators to offer new products such as __________.

video on demand