Ch. 7 Analyzing the Audience

Which of the following is an example of a primary group?

A fraternity

Why does it benefit a speaker to consider the psychology of their audience?

All of these answers: Knowing the audience's starting point makes it easier to get them to accept a particular idea or take an action. Being aware of the psychological deficiencies of the audience means the speaker can be sensitive. Pyschology shapes how audience members see the world, and this information can inform many aspects of a speech.

Which of the following is an example of racial prejudice?

An HR representative assumes that a person of Chinese heritage will have poor communication skills.

How can you assess summative knowledge?

Ask the audience to complete a questionnaire or use an Audience Response System at the end.

"Do you spend more time texting at home, work or school?" is an example of what kind of question?

Closed

Which of the following has created a wide gap between older and younger generations?

Handheld communication technology

If you are speaking to remote locations via video conferencing technology, which of the following is something you should consider?

If there is a time lag that is noticeable to your viewers and how to minimize confusion.

According to the text, you should avoid which type of questions?

Leading

Questions that ask who, what, where, when, why and how with the invitation to expand on the answers are which type of questions?

Open-ended

Which audience size enables a speaker to develop a less formal, more interactive speech?

Small

Why should you consider the demographics of your audience before delivering a speech?

So you can adapt analogies, vocabulary, quotes from authorities, and dialects to the audience.

Which of the following illustrates inclusive language?

This option is available to all members and their partners.

The unequal distribution of speaking time between the speaker and the audience is a key characteristic in

analyzing demographics

When one uses stereotypical language, he or she is in danger of

restricting the rights, opportunities, and freedoms of certain people.

Ethnicity is

the characteristics of a group of people with common ancestry who share a distinctive culture.