CH 9 CIS
Social intelligence and social analytics
: monitoring, analyzing, and interpreting conversations, interactions, and associations among people, topics, and ideas to gain insights. Social intelligence is useful for examining relationships and work patterns of individuals and groups and for discovering people and expertise
Web 2.0 information technology tools, which include
AJAX, tagging, Really Simple Syndication, blogs, microblogs, and wikis.
Merchant integration with Facebook works in five ways:
Merchant integration with Facebook works in five ways: Facebook-enabled Web sites, Facebook in-store retail, Facebook-initiated selling, Facebook check-in deals, and Facebook mobile ads.
The most popular microblogging service is
Web 2.0 is a
a loose collection of information technologies and applications, plus the Web sites that use them. These Web sites enrich the user experience by encouraging user participation, social interaction, and collaboration Web 2.0 sites often harness collective intelligence (e.g., wikis ); deliver functionality as services, rather than packaged software (e.g., Web services); and feature remixable applications and data (e.g., mashups)
Commerce-on Facebook
a type of electronic commerce in which the transaction occurs completely inside Facebook. Vendors create Facebook stores for their customers, who conduct transactions without leaving Face book.
Social marketplaces
act as online intermediaries that harness the power of social networks for introducing, buying, and selling products and services.
Facebook credits
are just like tokens at an arcade or amusement park. Credits are a secure way to play games and purchase virtual and digital goods on Facebook
Facebook-enabled Web sites
are traditional Web sites and e-commerce sites that integrate with Facebook to offer customers a Facebook experience while shopping or researching purchases. The simplest examples involve using social plugins, which include the Like Button, Send Button, Subscribe Button, Recommendations, Login Button, and many others.
Facebook in-store retail
brick-and-mortar retailers integrate with Facebook to offer customers a Facebook experience while shopping in their stores
Facebook-initiated selling,
businesses can set up a storefront for free on their Facebook pages. Customers begin the shopping process on Facebook and are then directed to the business's e-commerce pages at some point to complete the purchase process.
A social network
can be described as a map of all relevant links or connections among the network's members
Social collaboration:
collaborative work and problem solving using wikis, blogs, instant messaging, collaborative office, and other special-purpose Web-based collaboration platforms; for example, see Laboranova
Two major types off-commerce are emerging:
commerce-on Facebook and commerce-off Face book.
Social publishing
employees and others creating either individually or collaboratively, and posting contents-photos, videos, presentation slides, and documents-into a member's or a community's accessible-content repository such as YouTube, Flickr, SlideShare, and DocSto
Really Simple Syndication (RSS)
is a Web 2.0 feature that allows you to receive the information you want (customized information), when you want it, without having to surf thousands of Web sites.
AJAX
is a Web development technique that enables users to reload portions of Web pages with fresh data instead of having to reload the entire Web page. This process speeds up response time and increases user satisfaction.
A wiki
is a Web site made up entirely of content posted by users. Wikis have an "edit" link on each page that allows any user to add, change, or delete material, thus fostering easy collaboration
A mashup
is a Web site that takes different content from a number of other Web sites and mixes them together to create a new kind of content
Microblogging
is a form of blogging that allows users to write short messages (or capture an image or embedded video) and publish them. These messages can be submitted via text messaging from mobile phones, instant messaging, e-mail, or simply over the \Veb. The content of a microblog differs from that of a blog because of the limited space per message (usually up to 140 characters).
is a free microblogging service that allows its users to send messages and read other users' messages and updates, known as tweets
tag
is a keyword or term that describes a piece of information- for example, a blog, a picture, an article, or a video clip.
Social shopping
is a method of electronic commerce that takes all of the key aspects of social networks-friends, groups, voting, comments, discussions, reviews, etc.-and focuses them on shopping. Social shopping helps shoppers connect with one another based on tastes, location, age, gender, and other selected attributes
weblog (blog for short)
is a personal Web site, open to the public, in which the site creator expresses his or her feelings or opinions via a series of chronological entries
social network
is a social structure composed of individuals, groups, or organizations linked by values, visions, ideas, financial exchange, friendship, kinship, conflict, or trade
social computing
is a type of IT that combines social behavior and information systems to create value
Social commerce
is the delivery of electronic commerce activities and transactions through social computing.
blogosphere
is the term for the millions of blogs on the Web
Facebook check-in deals
program allows local retailers to drive traffic to their stores by offering special discounts to consumers who check in to the location with Facebook Places on their mobile phones. For
In social computing, users,
rather than organizations, produce, control, use, and manage content via interactive communications and collaboration.
Social networking
refers to activities performed using social software tools (e.g., blogging) or social networking features (e.g., media sharing).
Social advertising
refers to advertising formats that make use of the social context of the user viewing the ad. Social advertising is the first form of advertising to leverage user dynamics such as peer pressure, friend recommendations and likes, and other forms of social influence.
geotagging
refers to tagging information on maps.
social capital
refers to the number of connection person has within and between social networks.
two major types of Web 2.0 sites
social networking sites and mashups.
Commerce-off Face book
takes advantage of Face book's Open Graph, which allows shoppers to sign in to Facebook from any Web site with any computing device (e.g., laptop, netbook, phone).
Viral marketing-
that is, word-of-mouth advertising-lends itself especially well to social networking.
The key developments of Web 1.0
were the creation of Web sites and the commercialization of the Web. Users typically had minimal interaction with Web 1.0 sites. Rather, they passively receive information from those sites.
folksonomies
which are user-generated classifications that use tags to categorize and retrieve Web pages, photos, videos, and other Web content.
Bloggers-people
who create and maintain blogs- write stories, convey news, and provide links to other articles and Web sites that are of interest to them.
