Ch 9: Test
Almost ________ of consumers are more likely to purchase from a site that offers ratings and reviews. 2/3 1/3 1/4 3/4
2/3
________ is NOT an example of collaborative consumption. Collaborative production Crowdfunding Mass customization Peer-to-peer lending
Mass customization
________ is how new employees acquire the necessary knowledge, skills, and behaviors to become effective members of the organization. Onboarding Social networking Recruiting Employee development
Onboarding
________ is an example of a sponsored reviews website. ThisNext Epinions Metacritic PayPerPost
PayPerPost
________ provides a live notification when its customers are close to physical stores that sell its products. The company then uses Foursquare to send them coupons and discount information. Mountain Dew Disney Levi's PepsiCo
PepsiCo
__________ allows anyone to syndicate any content to anyone who has an interest in subscribing to it. RFID UWB Blogging RSS
RSS
________ is writing repurposed for a mobile society in which readers' attention is fleeting. Self-publishing Traditional publishing Online fiction Serialized fiction
Serialized fiction
________ is NOT an example of a social marketplace. Tujia Craigslist Fotolia Flipsy
Tujia
Many GM owners used ________ to share tips and put pressure on GM to provide better customer service. Twitter Google Instagram Facebook
________ are an example of harnessing collective intelligence. Wikis Mashups Web services Tags
Wikis
Many experts believe ________ is the solution to the challenge of making money from social networking sites and social commerce sites. crowdsourcing employee use company buy-in advertising
advertising
Banjo makes sense of social networking noise primarily by _________. ignoring useless posts geolocating posts identifying structured data using Facebook algorithms
geolocating posts
Many publishers view ________ advertising as risky because it has the potential to erode the public's trust. native conversational filter viral
native
Job coaches recommend spending most of your time ________ to get a job. talking to headhunters educating yourself online networking
networking
________ allows companies to post jobs to eight different social networks simultaneously. LinkedIn Monster Bullhorn Reach Wattpad
Bullhorn Reach
________ is an example of a customer ratings and reviews website. Buzzillions PayPerPost SponsoredReviews Metacritic
Buzzillions
________ marketing is when companies use social computing tools to obtain feedback from customers. Traditional Viral Conversational Filter
Conversational
Social computing increases _________. threat of new entrants threat of substitutes supplier power buyer power
buyer power
Tujia is similar to Airbnb because it _________. focuses on Chinese travelers lists surplus inventory on behalf of real estate developers cleans and inspects properties connects homeowners with travelers
connects homeowners with travelers
