CH10
50) In 2014, Amazon engaged in a trade dispute with ________ over the pricing of e-books.
Hachette
36) Which of the following statements about the newspaper industry is not true?
The growth of the mobile platform and social networks has potential to lessen the disruption of the newspaper industry.
37) Which of the following statements about online magazine publishing is not true?
The total magazine audience size decreased in 2015, due entirely to the growth of digital magazines.
43) Which of the following statements about the online newspaper audience is not true?
Most newspaper readers read the news using a combination of the Web, print and mobile.
81) Which of the following statements is not true about OTT?
To use OTT services, consumers must purchase a bundle of channels.
9) All of the following are aspects of content convergence except:
language.
33) ________ has the highest share of the e-book market.
Amazon
77) Which of the following statements about mobile gaming is not true?
Mobile games are expensive to develop.
49) Over the past five years, book publishing revenues have:
remained stable.
14) DRM refers to a combination of ________ for protecting digital content.
technical and legal means
3) Which of the following forms of media generate the most revenue?
television
73) Which of the following is the largest producer of revenues in the entertainment industry?
television
80) Hollywood's practice of staggering the distribution of movies in different channels, such as box office and DVDs, is referred to as:
the release window.
8) All of the following are examples of technology convergence except:
Amazon Books Publishing.
51) Which of the following statements about the wholesale and agency models for selling books is not true?
Amazon supports the agency model.
48) Which of the following was sued by the Justice Department for violating antitrust laws in connection with e-books?
Apple
72) Which of the following statements about the music industry is not true?
Digital revenues accounted for less than half of all U.S. music revenues in 2015.
57) Which of the following is a news aggregator app that organizes stories in a magazine format, with content drawn from traditional media and social sites, and then reassembled in an easy-to-navigate, personalized format for a mobile touchscreen environment?
39) Which of the following is not one of the top three players in e-book publishing?
11) ________ accounted for the second largest amount of paid online content revenues in the United States in 2016.
Online video games
69) Which of the following statements about the movie industry is not true?
Over 300 million Americans were expected to watch movies online in 2015.
56) Which of the following most accurately describes the resolution of the dispute between Hachette, Simon & Schuster, and Amazon?
Publishers can set the prices of their books, but Amazon can offer incentives to publishers to reduce prices on selected books and publishers may pay Amazon to list their books.
74) In 2015, which of the following forms of entertainment produced the least amount of revenue?
Radio
1) Which of the following is not a current trend in online content?
Readership of newspapers in print form continues to exceed online readership.
44) Who was the first major fiction writer to create an e-book-only volume of a new work?
Stephen King
41) Which of the following routes to a newspaper website generates the most digital ad revenue for the newspaper?
directly to a newspaper's home page
17) A business model that uses advertising revenue to provide some content for free, combined with an option to obtain additional content for a price is called a(n) ________ model.
freemium
42) A metered subscription model is most similar to which of the following revenue models?
freemium
10) Which of the following occurs first in the process of content convergence related to books?
media migration
53) The New York Times introduced which of the following revenue models in 2011?
metered subscription
32) Which of the following newspaper audience platforms has the highest percentage of readers?
38) Magazine print advertising revenues are expected to ________ through 2020.
remain relatively flat
79) The leading merchants of digital games are Apple's App Store and:
the Google Play store.
7) Which of the following streaming TV devices does not involve use of a remote controller?
Google Chromecast
34) Which of the following happened when newspapers used a print-centric business model?
Google launched its search engine.
54) Which of the following native digital news sites is owned by AOL?
Huffington Post
6) Which of the following is the fastest growing segment of media revenues?
Internet media
76) House of Cards is an online TV series developed by which of the following?
Netflix
15) ________ convergence describes the development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device.
Technological
55) Which of the following is not one of the three business models employed by newspapers between 1995 and 2015?
The Convergence model
71) Which of the following statements about the television industry is not true?
The current transition to Internet and especially mobile delivery of television is leading to a decline in traditional television viewing.
67) Which of the following statements about e-sports is not true?
The e-sport audience is predominantly composed of females between the ages of 21 and 34.
66) Which streaming gaming channel was purchased by Amazon in 2015?
Twitch.tv
40) Which of the following is not an example of a native digital news site?
USA Today
16) Content convergence describes convergence in the design, production, and ________ of content.
distribution
68) ________ is the largest online movie download distributor.
iTunes
70) Which of the following is not a leading factor in changing the television industry?
inability to attract customers to traditional products
13) The merger of media enterprises into powerful, synergistic combinations that can cross-market content on many different platforms is referred to as:
industry convergence.
78) Which of the following is not a type of digital gamers?
local gamers
52) Zinio is an example of which of the following?
magazine aggregator
75) In 2016, which of the following comprised the largest segment of the online gaming audience?
mobile gamers
35) Which of the following was the most troubled (e.g., revenues) segment of the publishing industry in 2016?
newspapers
