Chap 7
amplification
Encouraging users to click a Like button is an example of which step in the social marketing process?
Facebook would be unable to increase advertising revenues fast enough to justify its price.
Facebook's share price fell dramatically after its IPO because investors feared that:
Street View cars
Google uses which of the following to build a global database of wireless access points and their geographic locations?
2
How many retail-oriented apps are there in the top 25 apps?
40%
In 2015, mobile marketing was about ________% of all online marketing.
fan acquisition
The number of people exposed to pins is a measure of which of the following?
50
A recent Google survey found that ________ % of smartphone users visit a store within a day of conducting a local search.
Page Post Ads
Ads that appear in a Facebook user's News Feed are called:
Promoted Accounts.
All of the following are Pinterest marketing tools except:
tweets
All of the following are examples of dark social except:
iBeacon
Macy's deployed which of the following technologies in many of its retail stores in 2014?
fan acquisition.
The ratio of impressions to fans is a measure of:
Tumblr
The second most popular social network in terms of average minutes per visitor is:
search engine advertising
Which of the following accounts for the most mobile ad spending?
Which social marketing proved the most effective for ExchangeHunterJumper.com?
tweets
Your Facebook News Feed includes all of the following except:
redeem coupons.
According to a recent National Federation of Retailers survey, consumers are more likely to use tablets rather than smartphones for all of the following except:
Around 33%
According to a recent National Federation of Retailers survey, what percentage of tablet users plan to purchase anything with their tablets?
Timeline
Which of the following is a history of your actions on Facebook?
Tumblr
Which of the following is known primarily for blogs?
26
Around how many apps do users regularly use a month?
dark social
Which of the following refers to those forms of social sharing that occur off the major social networks, through alternative communication tools?
Only Apple iPhones can use BLE.
Which of the following statements about BLE is not true?
It is a social search engine.
Which of the following statements about Facebook Exchange is not true?
listening to music
Which of the following accounts for the most time people spend using a mobile device?
Amplify
Which of the following provides marketers with a real-time digital dashboard so they can see tweet activity about a TV show, commercial, or brand?
Brand Pages
All of the following marketing tools on Facebook require payment except
fan acquisition
Which of the following is the first step in the social marketing process?
entertainment
Which of the following is the most popular use for mobile devices?
Which of the following is the top app in terms of both audience size and share of time spent?
social density
Which of the following refers to the number of interactions among members of a group and reflects the "connectedness" of the group, even if these connections are forced on users?
Pinterest is the only one of the major social networks that does not accept paid advertising.
Which of the following statements about Pinterest is not true?
The only way to access Facebook from a mobile device is to use a mobile app.
Which of the following statements is not true?
NFC
Which of the following technologies has Apple adopted in its hardware for Apple Pay?
Curalate
Which of the following is an online service specifically aimed at measuring the impact of Pinterest and other visual social media?
They cannot contain links.
Which of the following is not true about Facebook News Feed Page Post Ads?
People use most of their mobile minutes while they are on the go
Which of the following is not true about mobile marketing?
More than 50% of Twitter's ad revenues are generated by desktop users.
Which of the following is not true about social marketing?
establishing customer needs and habits as the top priority in all marketing decisions
Which of the following most helped Dagny Aslin of ExchangeHunterJumper.com in establishing her brand in the niche area of selling high-end competition horses?
mobile marketing.
All of the following were popular types of online marketing before 2007 except:
All of the following are in the process of either testing or offering Buy button to advertisers except:
Webtrends
Which of the following is not a major provider of mobile display advertising?
Amazon
Which of the following is the leading mobile retailer in the United States?
Google is the leading display ad site on mobile devices.
Which of the following statements is not true?
W3 Innovation
Which of the following was the object of the FTC's first-ever COPPA enforcement action involving mobile apps?
BLE
Apple's iBeacon uses which of the following technologies?
13
Companies are not permitted to collect personal information from children under the age of ________ without parental consent.
Like button
Which of the following allows Facebook to track user behavior on other sites and then sell the information to marketers?
hashtags
Which of the following are features of both Pinterest and Twitter?
News Feed
Which of the following do Facebook users spend the most time on?
Which of the following earns the most location-based marketing revenue?
Lead Generation Card
Which of the following involves a coupon or other promotional offer that appears in users' Twitter timeline?
engagement
Which of the following involves using a variety of tools to encourage users to interact with content and brand?
amplification
Which of the following involves using the inherent strength of social networks to encourage visitors and fans to share their Likes and comments with friends?
Open Graph
Which of the following is a Facebook feature that allows app developers to integrate their apps into the Facebook pages of users who sign up for the app?
Which of the following is a micro-blogging social network site that allows users to send and receive 140-character messages?
FBX
Which of the following is a real-time bidding system that allows advertisers to target their ads to specific users based on personal information provided by Facebook?
reach
Which of the following is another term for amplification?
location-based mobile marketing
Which of the following is currently a small part of the online marketing universe, but is expected to triple over the next five years?
Which of the following is most similar to Pinterest?
