Chapter 1 - Lodging Industry

Identifying smaller groups within a target market and developing products and services to satisfy these groups is called: A) franchising B) market segmentation C) demand marketing D) supply marketing

B) Market segmentation

A group of investors is planning to develop a conference center on the outskirts of a major city. Financing opportunities depending on assuring the bank that the property will be operated by a professional staff. Which of the following would be the best option for the investors if none of them has a hospitality management background? A) forming a hotel chain B) contracting with a management company C) joining a referral group D) becoming an independent property

B) contracting with a management company

Which of the following are primarily designed to create and sustain brand loyalty among guests? A) quality service initiatives B) frequent traveler programs C) amenity innovations D) internal marketing programs

B) frequent traveler programs

Which of the following types of hotels would likely appeal most to pleasure/leisure travelers? A) airport hotels B) resort hotels C) residential hotels D) convention hotels

B) resort hotels

Which of the following features or services is likely to be found at an economy/limited service property? A) banquet rooms B) small meeting rooms C) room service D) uniformed services

B) small meeting rooms

The level of service quality in hotels is determined by: A) independent rating services B) increasing service variability C) consistent service delivery D) the variety of amenities offered

C) consistent service delivery

Hotels that maintain a relatively high ratio of staff members to guests are likely to provide ____ service. A) economy/limited B) mid-range C) world-class D) quality

C) world-class

Which of the following types of hotels is least likely to offer uniformed guest services? A) world-class service hotels B) first-class service hotels C) mid-range service hotels D) economy/limited service hotels

D) economy/limited service hotels

The owner/manager of the Dew Drop Inn has a great deal of flexibility in responding to changes in local market conditions but cannot afford broad advertising exposure and pays relatively high prices for supplies. The Dew Drop Inn is probably a(n) ______ property. A) chain property B) franchisee C) corporate D) independent

D) independent

Which of the following may be a characteristic of an extended-stay hotel? A) several kinds of food and beverage services B) recreational and exercise facilities C) conference and meeting rooms D) limited housekeeping services

D) limited housekeeping services