Chapter 1 Marketing

All of the following are part of the marketing function except: a. research and development b. logistics management c. advertising d. human resource management e. sales

advertising

Marketers for frozen pasta meals can provide value to consumers in each of the following way except: a. making the product healthier b. selling at a lower price c. improving the taste of the pasta d. changing the colors on the packaging e. increasing the convenience of where the pasta can be purchased

changing the colors on the packaging

Marketing at Twin Oaks and other organizations create value by understanding customer needs, solving problems, and building a. new facilities b. supply chains c. organizational charts d. relationships e. advertisements

relationships

____ is changing the game for marketers by allowing consumers to better connect with brands and other consumers. a. social media b. personal selling c. logistics d. dynamic pricing e. advertising

social media