Chapter 1 Quiz 1 Econ 139A

79) Above all, e-commerce is a ________ phenomenon.

A) technology driven

11) Which of the following is not a major business trend in e-commerce in 2016-2017?

B) the weakening revenues of B2B e-commerce

44) Which of the following is an example of social e-commerce?

D) Facebook

3) ________ is an example of e-business.

A) Amazon's inventory control system

6) Which of the following statements about e-commerce in the United States in 2016 is not true?

A) Social e-commerce generates more revenue than mobile e-commerce.

12) Which of the following statements about the Web is not true?

A) The Web is the technology upon which the Internet is based.

64) Which of the following best describes the early years of e-commerce?

A) They were a technological success but a mixed business success.

46) Which of the following is an example of an on-demand service company?

B) Airbnb

84) Which of the following statements is not true?

B) Economists take a purely technical approach to e-commerce.

56) In which year was e-commerce said to have begun?

C) 1995

62) The early years of e-commerce were driven by all of the following factors except:

A) an emphasis on exploiting traditional distribution channels.

47) Which of the following is an example of B2B e-commerce?

B) Facebook

8) Which of the following is not a major business trend in e-commerce in 2016-2017?

B) Small businesses and entrepreneurs are hampered by the rising cost of market entry caused by increased presence of industry giants.

14) Which of the following was the original "killer app" that made the Internet commercially interesting and extraordinarily popular?

B) The Web

70) Which of the following refers to the practice of researching a product online before purchasing it at a physical store?

D) webrooming

80) Which business application is associated with the technological development of local area networks and client/server computing?

D) workgroup automation (e.g., document sharing)

2) E-commerce can be defined as

A) the use of the Internet, the Web, and mobile apps to transact business.

78) All of the following are issues facing Pinterest except:

B) inability to retain users.

31) Which of the following is a physical place you visit to conduct business?

B) marketplace

49) All of the following are examples of social networks except:

C) Y Combinator.

21) Which of the following is not a unique feature of e-commerce technology?

C) information asymmetry

30) Which of the following refers to any disparity in relevant market information among parties in a transaction?

A) information asymmetry

61) Unfair competitive advantages occur when:

A) one competitor has an advantage others cannot purchase.

22) Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video, audio, and text?

A) richness

33) Which of the following refers to the complexity and content of a message?

A) richness

54) All of the following are considered a precursor to e-commerce except:

A) the development of the smartphone.

72) Which of the following is not an element of friction-free commerce?

B) Transaction costs are high.

5) Which of the following is not true about the use of apps?

B) Users still spend less time using apps than they do using desktops or mobile websites.

4) Which of the following terms is synonymous with e-commerce?

B) digital commerce

71) Which of the following refers to the displacement of market middlemen and the creation of a new direct relationship between producers and consumers?

B) disintermediation

69) Which of the following is an example of an e-commerce first mover that failed?

B) eToys

24) Which of the following is the best definition of transaction cost?

B) the cost of participating in a market

68) Which of the following statements is not true?

C) Overall transaction costs have dropped dramatically.

27) Which of the following statements is true about the traditional tradeoff between the richness and reach of a marketing message prior to the development of the Web?

C) The larger the audience reached, the less rich the message.

63) The early years of e-commerce are considered:

C) a stunning technological success as the Internet and the Web increased from a few thousand to billions of e-commerce transactions per year.

66) Which of the following is a characteristic of the Consolidation phase of e-commerce?

C) brand extension and strengthening becomes more important than creating new brands

57) Which of the following is a characteristic of e-commerce during the Invention period?

C) disintermediation

29) The costs incurred by merchants changing product prices (such as the costs of reentering prices into computer systems) are referred to as:

C) menu costs.

43) Which type of e-commerce is distinguished by the type of technology used in the transaction rather than by the nature of the market relationship?

C) mobile e-commerce

32) The total number of users or customers an e-commerce business can obtain is called:

C) reach.

55) Which of the following was the first large-scale digitally enabled transaction system in the B2C arena?

C) the French Minitel

10) All of the following are major social trends in e-commerce in 2016-2017 except for:

C) the refusal of online retailers to accept taxation of Internet sales.

34) E-commerce is available just about everywhere and anytime. This is known as ________.

C) ubiquity

26) Which of the following features of e-commerce technology is related to the concept of network externalities?

C) universal standards

9) Which of the following is not a major technology trend in e-commerce in 2016-2017?

D) Computing and networking component prices increase dramatically.

59) Which of the following is not a characteristic of a perfect competitive market?

D) It is highly regulated.

53) Which of the following describes the basic web policy of large firms during the Invention period?

D) Maintain a basic, static website depicting the firm's brand.

67) Which of the following is not true regarding e-commerce today?

D) The market middlemen disappeared.

58) All of the following are examples of Web 2.0 sites and applications except:

D) auction sites.

65) Which of the following is a characteristic of the Reinvention phase of e-commerce?

D) expansion of e-commerce to include services as well as goods

60) All of the following were visions expressed during the early years of e-commerce except:

D) fast follower advantage.

81) Which of the following is one of the three primary societal issues related to e-commerce?

D) intellectual property

23) Which of the following features of e-commerce technology allows users to participate in the creation of online content?

D) social technology

48) Which of the following is an example of C2C e-commerce?

C) Craigslist

28) Interactivity in the context of e-commerce provides which of the following functionalities?

D) the enabling of two-way communication between consumer and merchant

45) Business-to-consumer (B2C) e-commerce in the United States:

A) has grown at double-digit rates between 2010 and 2016.