Chapter 1 - What is Content Marketing?
Which of the following cookbooks would NOT be considered content marketing?
A homemade cookbook written by your grandmother
Which of the following is NOT a modern-day example of content marketing?
A mortgage company purchases TV ad space to promote their historically low rates
Which of the following forms of content is defined as a digital audio file available on the internet for downloading or streaming?
A podcast
How does an infographic differ from a traditional photo?
An infographic is a designed image representing data
B2C companies can benefit from impulse purchases, or ______ buyers.
Microsecond
RepairClinic promotes their products through tutorial videos, with hundreds published to their YouTube channel. Which of the following is their target audience?
People who prefer to fix their appliances themselves (the DIY crowd)
The term "content marketing" has only existed since the early 2000s. However, the concept has existed for centuries. Which of the following is a historical example of content marketing?
Poor Richard's Almanack, written to promote Benjamin Franklin's publishing business
RepairClinic has amassed millions of views for their videos. How does the target audience most likely find them?
RepairClinic optimizes its videos and website for search engines
Why has media usage grown in recent years?
Greater access to the internet
How much does the average adult consume and interact with media each day?
Half the day
Why would a business choose to design an infographic instead of writing a blog post?
Infographics are more engaging through the use of visuals
How does content marketing help both B2B and B2C companies?
Content marketing provides value and helps brands remain relevant
What is the goal of native advertising?
Drive the reader to take a predetermined action
True or False: B2B purchases typically take longer than B2C purchases.
True
True or False: Content marketing is designed to attract, acquire, and engage a clearly defined audience.
True
