Chapter 10

What is NOT an external source used for secondary data?

Customer Lists

Large Databases that store Big Data provided by consumers are referred to as what?

Data Warehouses

Changes in marketing research is caused by all the following EXCEPT

Decrease in amount of data

What is the first step in the Market Research Process?

Defining the objectives and research needs

How many steps are in the marketing research process?

Five

Where would primary data be collected?

Focus Groups

When would secondary data be collected for the project?

Prior to the start of the project

Which of the following steps is not included in the Market Research Process?

Creating a focus group

In the Marketing Research Process, which step addresses how the information should be obtained?

Step 1: Defining Objectives and Research Needs

Which of the following is a quantitative research method?

Survey

What is the most popular type of quantitative primary data collection method?

Survey Research

Which is not used in qualitative data collection?

A panel

________ incorporates multiple sources of data.

Big Data

Which step comes after the "Executive Summary" in developing and implementing an action plan?

Body of the report

What is the third step in the Marketing Research Process?

Collecting the data

All the following are forms of research marketers use to collect data on consumers EXCEPT

Comparative Research

What is an example of primary research?

Observation

The two main disadvantages to in-depth interviews is that they are _________.

Relatively expensive and time consuming

Which of the following is a qualitative research method?

Social Media

What is an advantage of primary research?

Specific to the immediate data needs and topic at hand