Chapter 10 Set

¡Supera tus tareas y exámenes ahora con Quizwiz!

A tablet manufacturer is new to the market and finds its costs are very high initially. One year​ later, the​ per-unit cost has decreased by​ 22% from the first days of operation. The tablet manufacturer has realized this drop in average cost over time through what​ process?

Experience curve

In the aftermath of the Great Recession of 2008dash-​2009, many consumers rethought the​ price-value equation and became more value conscious. In​ response, which of the following is a recommended​ long-term pricing strategy for​ marketers?

Lower prices for the short term. THIS IS WRONG, Its probably to offer more affordable lines

The learning curve is representative of the​ ________.

drop in the average​ per-unit production cost that comes with accumulated production experience

If demand changes greatly with a small change in​ price, the demand is​ ________.

elastic

Dips in the economy and the instant price comparisons made possible by the Internet have contributed to​ ________.

increased consumer price sensitivity

If demand hardly changes with a small change in​ price, the demand is​ ________.

inelastic

A company that sets prices based on the costs of​ producing, distributing, and selling the product plus a fair rate of return for the​ company's effort and risk is using which pricing​ strategy?

Cost based pricing

What is the simplest and most common form of pricing manufacturers and resellers​ use?

Cost plus pricing

A marketer considers​ buyers' perceptions as key to pricing and product design. The marketer considers all other marketing mix variables before the marketing program is set. Which pricing strategy is being​ used?

Value based pricing

As a manufacturer increases the​ price, ________.

break even volume drops

Companies with lower costs​ ________.

can set lower prices that result in smaller margins but greater sales and profits

Department stores such as​ Kohl's and​ Macy's practice​ high-low pricing by​ ________.

having frequent sale days for store​ credit-card holders

Stores like​ Target, Macy's, and J.C.​ Penney's use a pricing​ strategy, which is directly the opposite of​ EDLP, everyday low prices. What pricing tactic do they use that involves charging higher prices on an everyday basis and frequent promotions to lower prices temporarily on selected items through​ sales, coupons, and other promotional​ activities?

high low

​________ pricing involves charging higher prices on an everyday basis but running frequent promotions to lower prices temporarily on selected items.

high-low

Which of the following is an internal factor that affects pricing decisions in a​ company?

the overall marketing strategy of the company

A company that sets prices based on the costs of​ producing, distributing, and selling the product plus a fair rate of return for the​ company's effort and risk is using which pricing​ strategy?

​Cost-based pricing

Which of the following involves introducing​ less-expensive versions of​ established, brand name​ products?

​good-value pricing


Conjuntos de estudio relacionados

Advertising Ch. 16 Smartbook, Assignment, Assessment

View Set

ATI IV Therapy and Peripheral Access

View Set

ArcheoAstronomy Ingram Final Exam

View Set

RN Fundamentals Online Practice 2019 A with NGN

View Set

Ch. 16 health assessment -Assessing eyes

View Set

English Vocab-Completing the Sentence Unit 3

View Set

Part 1: A Comedy of Manners: The Importance of Being Earnest

View Set