chapter 10 video

In the video, Chip Conley describes taking extraordinary measures to assure rank-and-file employees do not fear losing their jobs during an economic recession. Based on Chip's desire to help his employees retain their employment, which of McClelland's three needs is Chip demonstrating as highlighted in the chapter?

Affiliation

In the video, Sue Lee describes her reasons for staying at Joie de Vivre. Based on her description, which motivational strategy is she describing as explained in the chapter?

Being an inspiring leader

As outlined in the video, Chip Conley works to create an environment where his employees are paid appropriately, are able to socialize, and are provided with ongoing education. Which one of the motivational theories listed in the chapter best aligns with what Chip is working to achieve?

Maslow's hierarchy of human needs

As highlighted in the video, during the recession, Conley wanted to assure hourly workers that they would retain their jobs. He believed that most corporations motivated their employees through the fear of losing their job, but he wanted to allay that fear for his own employees. Because Conley does not believe employees can best be motivated through fear, he could be considered what the chapter describes as a __________.

Theory Y-oriented manager

Joie de Vivre has been successful at motivating employees, which can be shown using the four indicators of motivation as outlined in the chapter. Of these indicators, __________ is the one that helps determine the degree to which employees will support the company and its mission.

commitment