Chapter 10- Youtube

The top 100 brands on YouTube are collectively uploading a video every ______.

18.5 minutes

The average YouTube viewing session lasts more than _______ minutes.

40

Which of the following are small rectangle notifications that appear in the top right hand corner of a YouTube video when viewed?

Cards

True or False: YouTube is currently the largest search engine in the world.

False

Out of all business categories, which brand types have the most subscribers on YouTube?

Media

A YouTube playlist is

a collection of YouTube videos organized by categories

The longer a video drags on, the lower / fewer its

retention

Which brand launched its own YouTube original series called "Upstanders," sharing stories about ordinary people doing extraordinary things to create positive change.

Starbucks

True or False: During COVID-19, YouTube partnered with YouTube personalities and influencers to create new content to entertain and educate viewers.

True

True or False: Transcripts and closed captions increase the search ranking of videos.

True

Which is the following is the most important for the YouTube algorithm?

Watch time